JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
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<![CDATA[PENGARUH DIGITAL MARKETING DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI JASA SHOPEE PADA MASYARAKAT DI DESA RAWAN, KECAMATAN KREJENGAN, KABUPATEN PROBOLINGGO ]]>
<![CDATA[Rifan Antonio Pradana]]>;
<![CDATA[Lina Budiarti]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[Quantitative research was used in this research study with digital marketing variables (X1), trust (X2), and purchasing decisions (Y). The method for collecting data used was a questionnaire with 60 respondents who were residents of Rawan Village, Krejengan District, Probolinggo Regency using a multistage sampling technique. The information collected in this research was evaluated through the use of multiple linear regression analysis. The partial hypothesis test showed that digital marketing and trust variables had a positive and significant influence on purchasing decisions. And hypothesis testing provides results that digital marketing and trust simultaneously have a positive and significant influence on purchasing decisions. The conclusion from the research that has been researched is that the people of Rawan Village know and are interested in Shopee because they see advertisements on the internet and decide to shop through Shopee because they feel confident in the safety of shopping on the Shopee application.]]>
<![CDATA[PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KEPUTUSAN PEMBELIAN PRODUK AVOSKIN YOUR SKIN BAE SERIES DI TIKTOK SHOP (STUDI PADA KONSUMEN DI KOTA MEDAN) ]]>
<![CDATA[Sonnia Appriliani Rizki]]>;
<![CDATA[Hafiza Adlina]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered by consumers to make online shopping activities easier while interacting with sellers without using other additional applications. One of the products that many consumers buy is beauty products, such as skincare. Therefore, the skincare industry has great potential to grow in the future. The purpose of this research was to analyze the effect of content marketing on customer engagement and consumer purchasing decisions on Avoskin Your Skin Bae Series products in Medan City. The effect of content marketing is analyzed by path analysis on customer engagement and purchasing decisions. The form of this research is quantitative research with an associative approach. The sampling method used purposive sampling with a sample size of 100 respondents. Primary data used in this research were obtained by distributing questionnaires while secondary data were obtained through literature studies. The data analysis methods used are descriptive analysis, validity test, reliability test, classical assumption test, path analysis, and hypothesis test. The results of this research showed that content marketing (X) has a direct positive effect on the customer engagement (Z) by 75,5%. The customer engagement (Z) has a direct positive effect on the purchasing decision (Y) by 46,3%. Content marketing (X) has a direct positive effect on the purchasing decision (Y) by 51,3% and a positive indirect effect of 34.9% through customer engagement, so it has 86.2% of the total effect.]]>
<![CDATA[PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE: (Studi Pada Mahasiswa di Kota Medan) ]]>
<![CDATA[Sauhur Destia Waruwu]]>;
<![CDATA[Ainun Mardhiyah]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study.]]>
<![CDATA[PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA: (Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) ]]>
<![CDATA[Mashita Sekar Dewi]]>;
<![CDATA[Asminah Rachmi]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest.]]>
<![CDATA[ANALISIS KAUSALITAS ANTARA BELANJA DAERAH DAN PENDAPATAN ASLI DAERAH DI PROVINSI KALIMANTAN TIMUR PADA TAHUN 2011-2024 ]]>
<![CDATA[Angelika Sinania]]>;
<![CDATA[Alexandra Hukom]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[Regional autonomy is an improvement in welfare and services for the community that is carried out fairly, equitably, and in order to create a good relationship between one region and another. Local governments in East Kalimantan Province have rights and obligations in managing regional revenues and managing Regional Original Revenue. Regional expenditure aims to increase the development of various capital accommodations. Infrastructure development and accommodation are carried out to increase investment attractiveness. Infrastructure development has a real impact on the increase in Regional Original Income (PAD). This study is aimed at analyzing the causality between regional expenditure and local native income in East Kalimantan province in 2011-2024. The analytical methods used in this study are Cointegration Test, Unit Root Test and Granger Causality Test. From the results of data analysis, it shows that Regional Expenditure and Regional Original Income in East Kalimantan Province are fluctuating during the period 2011-2024. The results of the cointegration test analysis show that there is no long-term balance relationship between economic growth and external debt. Meanwhile, according to the results of the root test analysis, it is known that the variables Regional Expenditure and Regional Original Income are declared stationary. Then through the analysis of Granger's causality test showed that there was no significant effect of Regional Original Income (PAD) on Regional Expenditure (BD). From these two results, it can be concluded that there is no influence between Regional Original Income (PAD) and Regional Expenditure so that there is no significant influence between the two.]]>
<![CDATA[PERAN MEDIASI PERSON-ORGANIZATION FIT PADA PENGARUH SUPPORTIVE WORK ENVIRONMENT TERHADAP EMPLOYEE RETENTION ]]>
<![CDATA[Rini Juni Astuti]]>;
<![CDATA[Nur Baiti, Lathifah]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[This research aims to analyze the influence of a supportive work environment on employee retention with the mediating role of person-organization fit at XX Yogyakarta Dental Clinic. The type of data used in this research is primary data taken from nurses at the XX Yogyakarta Dental Clinic. The technique used was non-probability sampling with purposive sampling type and with 119 nurses as respondents. The data analysis tool used in this research is the SPSS version 25 application. Data collection uses a questionnaire or Google Form. The method used in this research is multiple linear regression and mediation testing using the Sobel Tes application. The results of this test can be concluded that the Supportive Work Environment has a positive effect on Employee Retention, the Supportive Work Environment has a positive effect on Person-Organization Fit, Person-Organization Fit has a positive effect on Employee Retention and Person-Organization Fit mediates the effect of Supportive Work Environment on Employee Retention. Objectives: 1) Analyze the influence of a supportive work environment on employee retention. 2) Analyze the influence of a supportive work environment on person-organization fit. 3) Analyze the influence of person-organization fit on employee retention. 4) Analyze the influence of person-organization fit which mediates a supportive work environment on employee retention. Methodology: Respondent data was collected using a questionnaire with a total of 20 statement items with 120 respondents. Data processing uses the SPSS version 25 application using classical assumption testing techniques, path analysis and Sobel tests. Research Results: 1) Supportive Work Environment has a positive effect on Employee Retention. 2) Supportive Work Environment has a positive effect on Person-Organization Fit. 3) Person-Organization Fit has a positive influence on Employee Retention. 4) Person-Organization Fit is able to mediate the relationship between Supportive Work Environment and Employee Retention. Research Contribution: Research is expected to provide scientific contributions in the field of human resource management, especially in understanding the positive impact of a supportive work environment, employee retention and person-organization fit. Implications: Able to identify and see the influence of a supportive work environment on employee retention and person-organization fit as a mediating variable. Research limitations: The research locations are spread throughout the Yogyakarta area and there is a possibility that respondents do not understand or have difficulty understanding the statements in the questionnaire so that respondents fill in as they are.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI LOYALITAS KARYAWAN ]]>
<![CDATA[Rini Juni Astuti]]>;
<![CDATA[Dian Syafiqah Siregar, Haura]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The purpose of this study is to investigate the factors that influence employee loyalty at Bank XX North Sumatra Trade Branch Office as antecedents. These factors include transformational leadership and organizational trust. And the impact or consequence on employee performance. The method used in this research is quantitative descriptive method. This research is expected to contribute in both theoretical and practical fields. Data processing and hypothesis testing of this study using SEM-PLS software and SmartPLS 4. This shows that the results of transformational leadership have a positive and significant effect on employee loyalty. Organizational trust has a positive and significant effect on employee loyalty. Employee loyalty has a positive and significant effect on employee performance. Employee loyalty has a positive and significant effect on employee performance. The results of the study providea more effective humanresource management strategy to improve employee loyalty and performance. Suggestions that can be given in this study are to increase concern for employees' lives, provide opportunities to give opinions, uphold the company's vision and mission, and improve their performance in completing tasks.]]>
<![CDATA[PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN DI RESTORAN BAHAGIA SELECTA KOTA BATU ]]>
<![CDATA[Mochammad Yusuf Amrulloh]]>;
<![CDATA[Fullchis Nurtjahjani]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The purpose of this study is to find out and examine whether price affects consumer satisfaction of bahagia restaurant selecta batu city and find out whether store atmosphere affects consumer satisfaction of bahagia restaurant selecta batu city and find out whether price and store atmosphere affect consumer satisfaction of bahagia restaurant selecta batu city. This research is a type of quantitative research, as for the population in this study, namely consumers who have visited Batu City Selecta Restaurant. With a sample of 100 respondents taken using a purposive sampling approach and analyzed using multiple linear regression analysis techniques. The results of partial and simultaneous hypothesis testing show that Price and Store atmosphere have a positive and significant effect on consumer satisfaction of Batu City Selecta Restaurant. This research shows that Store atmosphere is more dominant than Price.]]>
<![CDATA[ANALISIS KETIMPANGAN PENDAPATAN DAN PERTUMBUHAN EKONOMI DI PROVINSI KALIMANTAN TENGAH: PENDEKATAN HIPOTESIS KUZNETS ]]>
<![CDATA[Laura Purnama]]>;
<![CDATA[Alexandra Hukom]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The aim of this research is to find out and analyze whether the Kuznets hypothesis applies in Central Kalimantan. The research method used is quantitative descriptive. Based on regression analysis and hypothesis testing, the Gross Regional Product (GR) variable does not significantly influence economic growth (PE) at the 5% significance level, but becomes significant at the 10% significance level. Overall, the regression model is not able to explain variations in economic growth well, as shown by the low R^2 value, only 1.9%. Graphical analysis also shows that the Kuznets hypothesis does not apply in Central Kalimantan in the 2017-2022 period, because there is no significant change in shape that reflects the Kuznets Curve pattern. Therefore, it can be concluded that the GR variable does not have a significant influence on economic growth in the region. This is proven by the absence of a significant inverted-U curve pattern in the relationship between these two variables. The image resulting from the analysis actually shows a relatively straight line trend and does not form a pattern as assumed in the Kuznets hypothesis. Thus, the relationship between economic growth and income inequality in Central Kalimantan in the 2017-2022 period does not follow an inverted-U pattern as hypothesized by Kuznets.]]>
<![CDATA[PENGARUH SALES PROMOTION DAN PUBLISITAS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DEALER YAMAHA JG PALIMANAN CIREBON ]]>
<![CDATA[Muhammad Ilham Nugraha]]>;
<![CDATA[Lina Budiarti]]>
<![CDATA[ JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI ]]>
Publisher : <![CDATA[CV. ADIBA AISHA AMIRA ]]>
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<![CDATA[The development of the world's business is currently running fast, which makes competition increasingly fierce, especially in the automotive sector. Based on observations, the Yamaha JG Palimanan Cirebon Dealer has carried out sales promotion and publicity. This study aims to examine the influence of sales promotion and publicity partially and simultaneously on purchasing decisions. This research is a research with a quantitative approach that is carried out by distributing questionnaires to 100 respondents from consumers in Cirebon who have made purchases and know Yamaha JG Palimanan Cirebon Dealers. This research at Yamaha JG Palimanan Dealer Cirebon in January 2023 - June 2023 using a purposive sampling technique. Data analysis using multiple linear regression analysis. The results of testing the hypothesis partially, sales promotion has a positive and significant effect on purchasing decisions, then publicity has a positive and significant effect on purchasing decisions. The results of hypothesis testing simultaneously show that sales promotion and publicity have a positive and significant effect on purchasing decisions. There is an influence of sales promotion and publicity on purchasing decisions of 59,1% and the remaining 40,9% is influenced by other factors not discussed in this study. The results of this study can be concluded that sales promotion and publicity influence purchasing decisions at Yamaha Dealers JG Palimanna Cirebon.]]>
