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Sanskara Manajemen dan Bisnis
Published by Eastasouth Institute
ISSN : 29857783     EISSN : 2963024X     DOI : https://doi.org/10.58812/smb
Core Subject : Science,
Decision Sciences, Operations Research & Management
Sanskara Manajemen dan Bisnis dengan nomor registrasi ISSN 2963-024X (Online) dan ISSN 2985-7783 (Cetak) adalah jurnal akademik yang memfokuskan pada topik-topik terkait Manajemen dan Bisnis di Indonesia dan Asia Tenggara. Jurnal ini diterbitkan tiga kali setahun (Maret-Juni, Juli-Oktober, dan November-Februari) secara teratur oleh Eastasouth Institute. Jurnal ini mempublikasikan artikel-artikel berkualitas tinggi yang berisi analisis kritis, pemikiran inovatif, dan hasil penelitian terbaru dalam bidang Manajemen dan Bisnis. Sanskara Manajemen dan Bisnis mempunyai cakupan yang luas, meliputi topik-topik seperti Manajemen strategis, Manajemen sumber daya manusia, Pemasaran, Keuangan dan akuntansi, Operasi dan rantai pasokan, Kewirausahaan, Etika bisnis dan tanggung jawab sosial, Inovasi dan teknologi dalam bisnis, Manajemen proyek, Bisnis internasional, Analisis kinerja bisnis dan evaluasi risiko, Pengambilan keputusan dan manajemen resiko, Kajian hukum bisnis, Manajemen lingkungan dan bisnis berkelanjutan, Pengembangan organisasi dan manajemen perubahan, Manajemen jaringan dan hubungan bisnis. Jurnal ini menerima artikel dalam bahasa Indonesia. Tujuan dari Sanskara Manajemen dan Bisnis adalah untuk memfasilitasi diskusi ilmiah dan mendorong pengembangan pengetahuan dan pemahaman yang lebih baik tentang Manajemen dan Bisnis di Indonesia dan Asia Tenggara. Jurnal ini berkomitmen untuk mempublikasikan artikel-artikel yang inovatif, orisinal, dan berkontribusi pada pengembangan teori dan praktik Manajemen dan Bisnis secara global. Sanskara Manajemen dan Bisnis memiliki kebijakan etika publikasi yang ketat, serta memastikan bahwa setiap artikel yang diterbitkan melalui jurnal ini telah melalui proses review yang obyektif dan terhadap standar etika publikasi yang tinggi. Jurnal ini juga mempunyai kebijakan open access, sehingga artikel-artikel yang dipublikasikan dapat diakses secara gratis oleh masyarakat umum dan masyarakat akademik secara global. Jurnal saat ini terindeks pada: Google Scholar CROSSREF (DOI)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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Analysis of the Impact of PPKM on MSMEs Income (Micro, Small and Medium Enterprises) case study Wonosari Barat Village, Bengkalis Regency Riau Province Zulfikar Hasan; Reno Firdaus; Dinda Sri Dewi Lestari
Sanskara Manajemen Dan Bisnis Vol. 1 No. 01 (2022): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

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Abstract

This study examines the impact of COVID-19 on MSME business income in West Wonosari Village, Bengkalis Regency. This study aims to determine the impact of the COVID-19 pandemic on the economic situation in the community, especially small and medium enterprises (SMEs) in West Wonosari Village. The data collection process was carried out by conducting documentation and interviews with several traders who were selling around the village of West Wonosari, such as vegetable traders, fruit traders, staple food traders and others, totaling 12 respondents. This research used a qualitative descriptive method. The results of the study show that the impact caused by the Covid-19 pandemic is the level of people's purchasing power decreases and the market situation becomes quiet. Of the 12 traders studied, it had such a big impact on MSMEs, sales decreased drastically. The average decline in income for all businesses was 73.6%, from income before Covid-19.  
Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Penjualan pada Home Industry Baso Aci Mahira Lamongan Latif Syaipudin; Idah Awwalin
Sanskara Manajemen Dan Bisnis Vol. 1 No. 01 (2022): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.443 KB)

Abstract

The background of this research is that social media can be used as a marketing strategy to make it more targeted. This can be used as a vehicle to market the product. The purpose of this research is to describe the planning, implementation and supervision, obstacles and solutions that are carried out through social media Instagram in increasing sales at the home industry Baso Aci Mahira Lamongan. The method in this study uses a qualitative approach with a descriptive type. The results in this study are: 1) The planning, implementation and supervision are used as a communication tool to carry out marketing. 2) The obstacle that occurs is the increasing number of business competitors, the solution is to promote with social media.
Pengaruh Manajemen Modal Kerja Terhadap Kinerja Perusahaan: Studi Kasus pada Perusahaan Ritel yang Terdaftar di BEI Periode 2018-2022 Ghina Yasmin Mumtaz
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.904 KB) | DOI: 10.58812/smb.v1i02.23

Abstract

This study is aimed to analyze the effect of working capital management ratio such as average days of receivable, average days of inventory, average days of payable toward retail firms’ performance listed on IDX period 2018-2022 proxied with return on asset. Retail firms which have the characteristic of keeping high level of inventory, is related with the efficiency of working capital management in achieving the high profit. The sample selection was done by purposive sampling method and obtained 6 retail companies. The study used the quantitative approach such as descriptive statistical test, classical assumption test, panel data regression analysis using Eviews 12. The result obtained average days of receivable has positive and insignificant effect on firms’ performance, average days of inventory has positive and significant effect on firms’ performance, average days of payable has negative and significant effect on firms’ performance.          
Menelusuri Makna Keuntungan dibalik Pelaksanaan Budaya Tumbilotohe: Studi Etnometodologi Islam Mohamad Anwar Thalib
Sanskara Manajemen Dan Bisnis Vol. 1 No. 01 (2022): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

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Abstract

This study uses an Islamic paradigm with an Islamic ethnomethodology approach. Based on the study's results, the researchers concluded that there were four meanings of profit by the organizing committee of the Tumbilotohe activity. The first the benefits of happiness. The administrators interpret profit as a feeling of joy because they have succeeded in bringing crowds and entertainment to the local community through the implementation of tumbilotohe. Both gain inner satisfaction. The administrators interpret profits as inner satisfaction because the plan for organizing the Tumbilotohe culture has been successfully carried out smoothly and lively; besides that, this activity is an achievement for the committee because it was the first time they were able to organize an action on a large scale. Third, spiritual gain. The implementation of this activity is interpreted as a spiritual benefit because the activity fosters gratitude to the Creator. Fourth, the advantages of preserving culture.
Pengaruh Financial Knowledge, Financial Attitude, Dan Financial Management Terhadap Financial Satisfaction Masyarakat Lumajang Nehemia Parham; Nanik Linawati
Sanskara Manajemen Dan Bisnis Vol. 1 No. 01 (2022): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

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Abstract

This study aims to examine the effect of financial knowledge, financial attitude, and financial management on financial satisfaction citizen of Lumajang. This study uses primary data taken from distributing questionnaires using google form to citizen of Lumajang who live in Lumajang and have stable income. The sample that obtain in this study is 100 respondent. The technique used in this study is Partial Least Square using the SmartPLS 3.0 program. The result of this study are variables of financial knowledge have significant effect on financial satisfaction, financial attitude have significant effect on financial satisfaction, and financial managament have significant effect on financial satisfaction .
Pengaruh Financial Literacy dan Overconfidence terhadap Pengambilan Keputusan Investasi Saham Generasi Milenial di Indonesia Gabriela Sunjono; Nanik Linawati
Sanskara Manajemen Dan Bisnis Vol. 1 No. 01 (2022): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.836 KB)

Abstract

In making investment decisions, it is necessary to have a thorough rationale based on the financial literacy of investors. However, the financial literacy possessed by Indonesian people is still relatively low. This means that there are other factors that influence stock investment decisions, one of which is overconfidence. Therefore, this study aims to see whether there is an influence of financial literacy and overconfidence on stock investment decisions made by millennials in Indonesia. The sample determination method uses a purposive sampling method with sample criteria namely millennial stock investors with an age range of 22-42 years. The analysis will be carried out using the Sem-PLS program. The novelty of this research lies in examining the tendency of overconfidence bias in stock investors who are millennials.
Analisis Strategic Management Pada Bebek Gembul Resto Rio Ageng Surya Susandy; Dewi Pramesti Kusumaningrum; Maria Margarith Stely Damian Jawa
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.259 KB) | DOI: 10.58812/smb.v1i02.32

Abstract

The culinary industry is currently a mainstay because it provides the fastest surplus, both from the economic side of entrepreneurs, as well as from the government's income side through taxes paid. The purpose of this analytical research is to see, describe and provide recommendations related to marketing strategies in the culinary industry. This research method is a case study using SWOT analysis. The data used is primary data. While the type of research used is qualitative research. This technique explores information by using data sources from more than one point of view, such as journals, archives, articles and others. This study uses External Environmental Analysis and Internal Environmental Analysis of Bebek Gembul Resto. The results obtained from environmental analysis, SWOT analysis and strategy analysis are Bebek Gembul Resto for its strategy is good and adapts to technological developments and times. Starting from using food bloggers for promotions to frozen food innovations.
Netflix: Implementasi Strategi Korporasi pada Strategi Fungsional SDM untuk Pencapaian Keunggulan Komparatif Ade Maryam Derek; Chandra Liu; Putri Melati
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.195 KB) | DOI: 10.58812/smb.v1i02.61

Abstract

This research aims to increase knowledge about information about Netflix's successful strategies and what are the competitive advantages for Netflix so that people use Netflix as a medium of entertainment. The research method used is literature study. The results of this study indicate that the strategy used by Netflix in achieving competitive advantage can be seen from Netflix's Vision, Mission and core values by using a SWOT analysis to look at internal and external factors that can affect the organization including internal strengths and weaknesses, while for external factors, namely Opportunities and Threats.
Relevansi Kausal Motivasi Kerja pada Komitmen Organisasional Karyawan Hotel Betha Subang Hotmaida Sihombing; Rony Setiawan
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.17 KB) | DOI: 10.58812/smb.v1i02.83

Abstract

After the pandemic, the service industry in the hotel sector has started to show its resilience again. The quality of hotel services provided depends on the performance of the employees who provide them. Betha is one of the leading hotels in Subang which shows an employee retention rate of more than 85% in the midst of rampant layoffs that occur. Organizational commitment has a very crucial role for the stability and progress of the company, which is caused by employee motivation. Through the interview process, literature review, and a questionnaire with 25 items of questions, this research aims to confirm the causality of motivation on organizational commitment, both in terms of variables and dimensions. By involving all employees who work at Hotel Betha Subang, this research proves that motivation affects affective commitment, continuance commitment, normative commitment, and organizational commitment. Researchers hope that this research can be a theoretical and practical inspiration for the development of knowledge and the creation of positive work.
Hubungan Pengetahuan dan Sikap tentang Core Values ASN BerAKHLAK terhadap Perilaku Penerapan Core Values ASN BerAKHLAK pada ASN di lingkungan Badan Kepegawaian Daerah Kabupaten Lumajang Aksanul Inam
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.194 KB) | DOI: 10.58812/smb.v1i02.85

Abstract

The Lumajang Regency Government (Pemkab) followed this up by conducting outreach to all ASN on April 12 2022. The population in this study were employees in the BKD environment, with the sample used in this research being all BKD employees. The sampling technique is a non-probability sampling technique, namely census / total sampling. The number of samples studied were 70 respondents. The sampling period is 19-31 August 2022. The analysis used in this study is univariate analysis in the form of a frequency distribution. The variables studied, namely knowledge, attitudes and behavior related to the implementation of the Core Values BerAKHLAK. In addition to univariate analysis, bivariate analysis was also carried out. The results of the study based on univariate analysis showed that 75.7% of BKD ASNs had a good level of knowledge, 97.2% of BKD ASNs had a good attitude, but only 52.8% of BKD ASNs had good behavior.

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