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INDONESIA
Indonesian Journal of Advanced Research (IJAR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29860768     DOI : https://doi.org/10.55927/ijar.v2i4
Core Subject : Science, Education, Engineering,
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media
Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Case studies; (4) Literature Review and (5) Applications of recent technology advancement.
Arjuna Subject : Umum - Umum
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 4 No. 12 (2025): December 2025" : 12 Documents clear
Kano Model Study on Vitanas Pineapple Processed Product Packaging in Pemalang: Analysis of Consumer Satisfaction and Expectations Alkhamdi, Aden Nuzuli Gita; Watemin, Watemin; Utami, Pujiati; Lumongga, Dumasari
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15880

Abstract

This study aims to analyze consumer satisfaction and expectations regarding the 180 ml Vitanas pineapple fruit juice drink product packaging using the Kano Model method. The research was conducted in Pemalang Regency from June to July 2025, involving 50 respondents selected thru accidental sampling. Data was collected thru questionnaires and analyzed by grouping packaging attributes into must-be, one-dimensional, attractive, indifferent, or reverse categories. The research results show that brand attributes fall into the must-be category, while practical packaging, attractiveness and product information (nutritional information, composition, production date, and others) fall into the one-dimensional category, which has a significant impact on consumer satisfaction. The yellow packaging color falls into the attractive category. This finding provides strategic recommendations for the development of Vitanas product packaging to enhance competitiveness and increase customer satisfaction.
The Role of Ease of Use, Security, Benefit, and Discounts on the Decision to Use ShopeePay by the Younger Generation Tibo, Octavianus; Ngion, Rilly Injilya; Indrajit, Indrajit
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15904

Abstract

The development of digital technology has encouraged the increasing use of digital wallets, including ShopeePay, which is widely used by Generation Z. This study aims to analyze the role of ease of use, security, utility, and discounts on Generation Z's decision in using ShopeePay. The research uses a correlational quantitative method with the PLS-SEM approach. Data was collected through a questionnaire with a purposive sampling technique, and obtained 199 respondents who had used ShopeePay more than once. The results of the study show that security, usefulness, and discounts have a positive and significant effect on the decision to use ShopeePay, while ease of use does not have a significant effect. These findings confirm that Generation Z is more concerned about benefits, security, and discount benefits than the convenience that has become the basic standard of digital applications.

Page 2 of 2 | Total Record : 12

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