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Journal of Research and Publication Innovation
Published by CV. PORTALTECH SOLUTIONS
ISSN : 29854768     EISSN : -     DOI : -
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Journal of Research and Publication Innovation is a multidisciplinary and scientific research journal that publishes research papers, review papers, case reports, case studies, book reviews, theses, dissertation works, etc. Published 4 times a year, every January, April, July and October
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 35 Documents
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Search results for , issue "Vol 3 No 2 (2025): APRIL" : 35 Documents clear
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAHAN BAKU NAYZ DI PT. MITRA KERJA NAYZ Asmar Shiddiq Autarki; Ahmad Nurhadi
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study is to determine whether Product Quality and Price have a good influence, either partially or simultaneously, on Purchasing Decisions on Nayz Raw Materials at PT. Mitra Kerja Nayz. The research method uses a quantitative method with a sample of 94 respondents. The data feasibility test uses a validity test, reliability test and classical assumption test. The data analysis technique uses a simple linear regression test, multiple linear regression test, determination test and hypothesis test. The results of the study show that product quality (X1) and price (X2) have a positive and significant effect on purchasing decisions with the regression equation Y = 8.645 + 0.409X1 + 0.388X2. The results of this regression analysis show that the coefficient of each variable is positive, meaning that the higher the product quality and price, the higher the purchasing decision. While the correlation value or level of influence between the independent variable and the dependent variable is obtained at 0.702, meaning it has a strong influence, the determination value or contribution of the influence of product quality and price simultaneously is 60.9% while the remaining 39.1% is influenced by other factors. Hypothesis testing obtained a value of T count> T table 5.203> 1.986) with a significant level of 0.000 <0.05, it can be concluded that Ho is rejected and H1 is accepted. This means that there is a positive and significant partial influence between product quality and purchasing decisions, T count> T table (5.167> 1.986) with a significant value of 0.000 <0.05, it can be concluded that Ho is rejected and H2 is accepted. This means that there is a positive and significant partial influence between price on purchasing decisions and F count> F table (70.772> 3.10) this is also reinforced by a probability significance of 0.000 <0.05. Thus Ho is rejected and H3 is accepted. This means that there is a positive and significant influence simultaneously between the variables of product quality and price on the purchasing decision of Nayz Raw Materials at PT. Mitra Kerja Nayz.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA TOKO DAIVA GOLD DI PASAR MODERN INTERMODA TANGERANG Salsabilla Hemalia Putri; Senen
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to analyze the marketing strategies implemented by Daiva Gold, particularly in utilizing digital marketing to enhance sales and competitiveness in the jewelry industry. Using a qualitative approach, this research conducts in-depth interviews with the owner and customers of Daiva Gold, as well as documentation analysis related to the marketing strategies employed. The findings indicate that Daiva Gold leverages social media platforms such as Instagram and TikTok to build brand awareness and attract customers through engaging content, paid advertisements, and responsive interactions. Additionally, strategies based on customer testimonials and user-generated content further strengthen buyer trust. The SWOT analysis reveals that Daiva Gold's main strengths lie in its high-quality products, excellent customer service, and continuous innovation. However, weaknesses identified include limited product variety and a relatively narrow geographic reach. Opportunities to enhance competitiveness lie in expanding the market both offline and online, as well as optimizing digital services. On the other hand, Daiva Gold faces threats from intense competition in the jewelry industry, rapid changes in trends, and fluctuations in gold prices. This study concludes that the digital marketing strategies applied by Daiva Gold are effective in increasing sales, expanding market reach, and maintaining customer loyalty. However, the company should consider several recommendations, such as diversifying product offerings, improving online service quality, and utilizing data analytics to better understand customer preferences. By doing so, Daiva Gold can maintain its position as a trusted brand and remain competitive in the jewelry market.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT BINTANG NIAGA JAYA DICABANG HONDA BINTANG MOTOR CISEENG KABUPATEN BOGOR Cesa Fireta Arisandy; Suwanto
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
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Abstract

This research aims to determine the influence of work motivation and work discipline on employee performance at PT Bintang Niaga Jaya Branch of Honda Bintang Motor Ciseeng, Bogor Regency. The method used is a quantitative descriptive method. The sampling technique used is saturated sampling. The sampling method uses the Solvin formula. Data analysis uses the Classic Assumption Test, Simple Linear Regression Test, Multiple Linear Regression Test, Correlation Coefficient Test, Determination Coefficient Test, Hypothesis Testing. Based on the research results, it was found that work motivation does not have a significant influence on employee performance, with a t-count value of 1.223 < t-table of 2.009, and a significance value of 0.227 > 0.05. On the other hand, work discipline has a significant influence on employee performance, with a t-count of 5,187 > t-table 2,009, and a significance value of 0.000 < 0.05. Apart from that, the simultaneous test results show that work motivation and work discipline together have a significant effect on employee performance. This is supported by the F-count value of 26.216 > F-table of 3.19, with a significance value of 0.000. The results of the coefficient of determination test show that 51.7% of the variation in employee performance can be explained by work motivation and work discipline, while the remaining 48.3% is influenced by other factors.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR DESA CIDOKOM BOGOR Ega Apitri; Tarwijo
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
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Abstract

This research aims to determine the influence of work motivation and work discipline on employee performance at the Cidokom Bogor Village Office. This type of research is quantitative research and the research method used is the associative method. The population of Cidokom Bogor Village Office employees is 51 people. Meanwhile, the sample used was 51 respondents using saturated sampling techniques. The analysis in this research used the SPSS version 25 program. The data analysis method used simple linear regression, multiple linear regression, correlation coefficient, coefficient of determination, partial t test and simultaneous F test. The research results show that: (1) There is a significant influence of work motivation on employee performance at the Cidokom Village Office, Bogor Regency with a sig value obtained of 0.000 < 0.05 with an R square coefficient of determination of 0.689, which means 68.9% of employee performance in The Cidokom Village Office, Bogor Regency is influenced by work motivation and the remaining 31.1% is influenced by other factors. (2) There is a significant influence of work discipline on employee performance at the Cidokom Village Office, Bogor Regency with a sig value obtained of 0.000 < 0.05 with an R square coefficient of determination of 0.738, which means 73.8% of employee performance at the Cidokom Village Office, Bogor Regency influenced by work discipline and the remaining 26.2% is influenced by other factors. (3) There is a significant influence of work motivation and work discipline on employee performance at the Cidokom Village Office, Bogor Regency with a sig value obtained of 0.000 < 0.05 with an R square coefficient of determination of 0.816, which means 81.6% of employee performance at the Village Office Cidokom Bogor Regency is influenced by work motivation and work discipline and the remaining 18.4% is influenced by other factors.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN NASABAH PADA ASURANSI JIWA SINARMAS DI JAKARTA Felicia Tjusila; Dede Solihin
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
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Abstract

The purpose of this study was to determine the effect of Service Quality and Brand Image on Customer Satisfaction at Sinarmas Life Insurance in Jakarta. The method used is the Quantitative Associative method. The population in this study were Customers at Sinarmas Life Insurance in Jakarta with a sample size of 100 respondents. The data analysis method used simple linear regression test, multiple linear regression, correlation coefficient, determination coefficient, partial t test and F test. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction at Sinarmas Life Insurance in Jakarta, this can be seen from the simple linear regression equation Y = 0.367 + 0.575X1. The correlation value is 0.854 (very strong). The determination coefficient value is 72.9% and the tcount value is 16.245> ttable 1.984 or the Sig value is 0.000 <0.05, then H1 is rejected and H1 is accepted, meaning that there is a partial effect of service quality on customer satisfaction at Sinarmas Life Insurance in Jakarta. Brand Image has a positive and significant effect on customer satisfaction at Sinarmas Life Insurance in Jakarta, this can be seen from the simple linear regression equation Y = 3.491 + 0.592X2. The correlation value is 0.768 (strong). The determination coefficient value is 59.1% and the t-value is 11.888> t-table 1.984 or the Sig value is 0.000 <0.05, so H2 is rejected and H2 is accepted, meaning that there is a partial influence of brand image on customer satisfaction at Sinarmas Life Insurance in Jakarta. Simultaneously, Service Quality and Brand Image have a positive and significant effect on customer satisfaction at Sinarmas Life Insurance in Jakarta, this can be seen from the results of the multiple linear regression test Y = -0.753 + 0.434X1 + 0.210X2, the correlation value is 0.871 (very strong). The determination coefficient value is 75.9% and the F count value is 153.078 > F table 3.93 or the Sig value is 0.000 < 0.05, so Ho3 is rejected and Ha3 is accepted, meaning that there is a simultaneous influence of service quality and brand image on customer satisfaction at Sinarmas Life Insurance in Jakarta.

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