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INDONESIA
Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 733 Documents
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Application of Consumer Theory in Analyzing Consumer Purchase Decisions at Lamun Ombak Restaurant Yeriss Tamara; Zefriyenni Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

Consumer purchasing decisions are a crucial aspect of restaurant business sustainability because they are directly related to demand and revenue. This study aims to analyze the application of consumer theory to understanding consumer purchasing decisions at Lamun Ombak Restaurant. Consumer theory is used to explain how consumers make choices among various product alternatives by considering income, price, taste, quality, and perceived benefits. This study uses a qualitative descriptive approach, outlining consumer behavior based on the concepts of utility, consumer preferences, budget constraints, and consumer equilibrium. The analysis shows that consumer purchasing decisions at Lamun Ombak Restaurant are influenced by a combination of factors: price, food taste, product quality, menu variety, service, comfort, and consumption experience. Consumers tend to choose products that provide the highest benefits and satisfaction according to their purchasing power. Therefore, the application of consumer theory can help restaurant managers understand consumer behavior and formulate pricing, product, and service strategies that align with market preferences
Analysis of Market Structure in the Form of Competition and Competitiveness in Various Business Sectors in Indonesia Arfah Arfah; Zefriyenni Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 6 No. 04 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

Market structure is an important aspect in determining the level of competition and competitiveness of a business sector. Each business sector has different market structure characteristics, ranging from perfect competition, monopolistic competition, oligopoly, to monopoly. These differences in market structure influence the behavior of business actors in determining prices, product quality, innovation, and marketing strategies. This article aims to analyze market structures in various business sectors in Indonesia and their implications for competitiveness. The method used is a literature study by reviewing various scientific sources, government reports, and national economic data. The results of the analysis show that the agricultural sector tends to approach perfect competition, the trade and micro-enterprise sectors have characteristics of monopolistic competition, while the telecommunications, automotive industry, and banking sectors exhibit an oligopoly structure. Competitive market structures encourage efficiency, innovation, and product quality improvements, thus contributing to increased national competitiveness.
Government Policy on Price Equalization and Market Control in Tanah Datar Regency Agil Rivaldo Hazmi; Zefriyenni Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 6 No. 04 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

Price stability and market control are crucial for maintaining public welfare and regional economic stability. Fluctuations in the prices of basic necessities can impact people's purchasing power, traders' incomes, and production and distribution activities. Tanah Datar Regency, as a region in West Sumatra Province, faces challenges in maintaining a balance between the availability of goods, affordable prices, producer interests, and the sustainability of traders' businesses. This article aims to analyze government policies on price equalization and market control in Tanah Datar Regency. The method used is a qualitative descriptive approach utilizing secondary data in the form of government policies, price information, inflation control programs, and various literature related to price stabilization and market mechanisms. The study results indicate that local governments play a strategic role through price and stock monitoring, market operations, the Affordable Food Movement, strengthening distribution, trade supervision, and coordination through the Regional Inflation Control Team. These policies serve to reduce price volatility and maintain the affordability of basic necessities. However, the effectiveness of these policies is still influenced by supply conditions, distribution costs, seasonal changes, and coordination between economic actors. Therefore, strengthening price information systems, efficient distribution, interregional cooperation, and ongoing market monitoring are necessary.

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