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INDONESIA
Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 723 Documents
 69   70   71   72   73 
The Effect of Service Quality and Promotion on Customer Satisfaction at Perumda BPR Bank Daerah Lamongan Ainur Rofiqoh; Abid Muhtarom; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This study aims to find out 1) The effect of service quality on customer satisfaction, 2) The effect of promotion on customer satisfaction at Perumda BPR Bank Daerah Lamongan. The population in the study is customers who save at Perumda BPR Bank Daerah Lamongan. Meanwhile, the sample used was 78 respondents with a sampling technique using purposive sampling. From the results of the t-test, the service quality variable was obtained tcal (12.010) > ttable (1.99167), the promotion variable was obtained tcount (2.001) > ttable (1.99167). The results of the Fcal test (215,367) > Ftabel (2.73). From the multiple linear test Y = it can be seen that the most dominant value is the quality of service of 0.118. From the results of the above research, it can be concluded0,001+0,118X^1+0,103X^2+e, that the variables of Service Quality, Promotion partially have a positive and significant effect on Customer Satisfaction at Perumda BPR Bank Daerah Lamongan. Ftest test shows that Service Quality, Promotion simultaneously have a significant effect on Customer Satisfaction at Perumda BPR Bank Daerah Lamongan. And the most dominant variable of service quality is the Lamongan Regional Bank.
The Influence of Content Marketing, Live Streaming And Free Shipping Programs on Customer Buying Interest in Shopee E-Commerce Ali Makhmud; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

The purpose of the research is to find out the impact of content marketing, live streaming and free shipping programs on customers' buying interest in shopee e-commerce. The research is quantitative. The data collection method is in the form of interviews, questionnaires and observations. The population of this research forgets the students of the Islamic University of Lamongan in 2023. In this study, the sample used was 98 respondents. The results of the study showed that the variables of content marketing, live streaming and free shipping programs had a positive and significant effect partially on the clone milnat belli. The variables of content marketing, live streaming and free shipping programs have a positive impact on the success of the Simlultan Slecara Slable Facing Milnat Belli Klonsumen.
Analysis of the Influence of Network Quality and Consumer Satisfaction on Indosat Ooredo Starter Pack Purchase Decisions, A Case Study on Adolescents in Balungtawun Village, Sukodadi District, Lamongan Regency Ashari Arifin; Abid Muhtarom; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine the influence of network quality and consumer satisfaction on the purchase decision of Indosat internet starter pack, both partially and simultaneously, and to find out one of the most dominant independent variables (network quality and consumer satisfaction) that have the most dominant influence on purchase decisions. In this study, 100 samples were used from the adolescent population of Balungtawun village with purposive sampling technique. The method of data collection is by distributing questionnaires to adolescent consumers who have purchased or used the Indosat ooredo internet starter pack. Data analysis used validity test analysis tools, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation test, determination coefficient test, t test, and f test. The results of the study show that partially and simultaneously there is a significant relationship between network quality variables and consumer satisfaction on purchase decisions. And the most dominant variable that affects purchasing decisions is network quality.
The Influence of Digital Marketing, Pricing Strategies, and Product Diversity on Purchase Decisions in Msmes Dins Snack Lamongan Bella Fernanda; Nurul Badriynah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of digital marketing, pricing strategies, and product diversity on purchase decisions in MSMEs at Dins Snack Lamongan. The research method used was quantitative with 100 respondents. The results of the study showed a partial and simultaneous positive and significant influence between the three independent variables on purchasing decisions. Among the three variables, digital marketing has the most dominant influence on purchasing decisions. These findings show the importance of implementing an effective digital marketing strategy, setting the right pricing strategy, and providing an attractive variety of products for Dins Snack Lamongan MSMEs to improve consumer purchase decisions.
Analysis of Product Diversification Strategy on Sales Volume at a Bakery Company (Lyly Bakery) Budi Hartono; Abid Muhtarom; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This research aims to find out the Product Diversification Strategy implemented by the Lamongan Lily Bakery Bread Company. To find out whether the Product Diversification Strategy implemented has increased the Sales Volume of the Lamongan Lily Bakery Bread Company. From the results of the data triangulation analysis, it is known that the strategy implemented by the business owner of Roti Lily Bakery to increase sales volume is the product diversification strategy. Based on the analysis conducted by the researcher, the diversification strategy carried out by Roti Lily Bakery is a concentric diversification strategy, where all products produced have a relationship in terms of marketing and technology, namely processed products from cassava, namely cassava chips with various flavor variants and variants of bread shapes. The impact that occurred when implementing the product diversification strategy at Roti Lily Bakery was the advantages and challenges faced. The positive impact or profit obtained by business owners by implementing a product diversification strategy is that this strategy also increases the sales volume of their products. Meanwhile, the challenges faced are constrained by the availability of production raw materials that are sometimes late delivered due to the large demand from other companies, tools to produce new products that are still limited, and production land as an impact that arises due to the need for a place for new technology, where to create new types of products new technology is also needed.
The Effect of Workload and Training on Employee Performance (Case Study at Tikung Lamongan Islamic Junior High School)This research was motivated by the decline in employee performance at Tikung Lamongan Islamic Junior High School which was caused by the Cindy Permatasari; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This research was motivated by the decline in employee performance at Tikung Lamongan Islamic Junior High School which was caused by the large workload and lack of training for employees, so that the task work became less than optimal. This study aims to find out how much Workload and Training affect Employee Performance at Tikung Lamongan Islamic Junior High School. The research method uses a quantitative approach. The population in this study is all employees at Tikung Lamongan Islamic Junior High School. The sample used was 50 respondents. The data analysis technique uses multiple linear regression analysis, classical assumption test, t-test, f-test and realism. Based on the results of the analysis and discussion, it was obtained that Workload and Training have a significant influence on Employee Performance partially. From the calculation using Multiple Liniear Regression and Significance level of 5% or 0.05, the calculated F value is 38.763 > from the F table of 3.18 and significant 0.000 < 0.05. This means that in this study, the variables Workload (X₁) and Training (X₂) simultaneously and significantly affect Employee Performance (Y).
The Effect of Job Training, Work Discipline and Work Motivation on Employee Performance at the Lamongan Regency Drinking Water Perumda Office Elmia Sadiyah; Abid Muhtarom; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

Human resources are very important assets that cannot even be separated from an organization, both institutions and companies. Given the importance of the role of human resources in a corporate organization in today's era. The purpose of this study is to find out how the influence of job training, work discipline and work motivation on employee performance, so the following hypotheses are proposed: It is suspected that the variables of job training, work discipline and work motivation have an influence on employee performance partially and simultaneously, and it is suspected that the variables of work discipline are the dominant variables that affect employee performance. This research is a quantitative research, the type of data used is primary data and secondary data, data collection techniques using questionnaires, interviews, documentation. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression test, multiple correlation, determination coefficient, t test, F test, which aims to test hypotheses that have been determined and tested with spss analysis tools. In this study, there were a total of 61 samples from 158 populations taken from the data of PERUMDA Lamongan Regency Drinking Water employees. The results of the analysis showed that all the data collected were valid and reliable, there were no multikos and heteros. The SPSS output results also show that the multiple correlation value is 0.932 and the determination coefficient (R2) is 0.869. From the calculation of the t-table, the result was 0.67867 and t-calculation X1=2.771, X2=6.228, X3=8.803, thus showing that there was a partial or individual influence. Meanwhile, after calculating f-calculus, the f-calculation value was 126,486 and the f-table was 2.51 which shows that there is an influence simultaneously or together. Meanwhile, from the results of the multiple linear regression analysis test, the value of Y = 1.171 + 0.250X1 + 0.510X2 + 0.420X3 was obtained. From the results of this study, it can be concluded that job training, work discipline and work motivation can be seen from the t-calculation > t-table. Job training, work discipline and work motivation simultaneously affect employee performance as seen from the results of f-calculation > f-table, and work discipline has a more dominant influence on employee performance.
The Effect of Workload and Training on Employee Performance (Case Study at Tikung Lamongan Islamic Junior High School) Faris Dwi; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.
The Implementation of the Right Raw Material Inventory Control System in an Effort to Improve the Results of the Production Process in UD. R&D Handicraft Lamongan Hanif Romadhon; Abid Muhtarom; Mohammad Yaskun
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

A company that is established has the goal of achieving the expected profit. The achievement of the company's goals is determined by the raw materials that are processed in production, so the company needs proper control of the raw material inventory. This is very important for the company because it greatly affects the profit earned by the company. In analyzing the data, the author uses quantitative methods . The data analysis determines the control of raw material inventory by using the EOQ method to determine the optimal amount of purchase, the Safety Stock method to determine the safety inventory and the Re Order Point method to determine when the company has to reorder raw materials. The results of the calculation of the total average purchase of raw materials using the EOQ method are more efficient than the company's policy. In addition, the inventory costs incurred by the company if using the EOQ method are lower.
The Effect of E-Recruitment And E-Selection on Interest in Applying For Jobs at the Central Statistics Agency of Lamongan Regency in the 2024 Statistics Partner Program (Case study of generation Z of Lamongan regency) Iffah Robiatul Muflika; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.

Page 71 of 73 | Total Record : 723

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