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Suryo Adi Sahfutra
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Communication & Social Media
Published by Medan Resource Center
ISSN : -     EISSN : 29628261     DOI : 10.57251
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
The journal welcomes contributions from academics, students, researchers, and practitioners who are interested in Communication and Social Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2023)" : 5 Documents clear
Strategi Komunikasi Pemasaran SMA Harapan 3 Medan dalam Mendapatkan Siswa Baru di Masa Pandemi Covid-19 Hartono, Anisya Hafila; Humaizi, Humaizi; Kurniawati, Dewi
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1095

Abstract

This article aims to discuss the marketing communication strategy of SMA Harapan 3 Medan in getting new students during the Covid - 19 pandemic. Education is not as difficult as now because there are no obstacles to direct learning and there are no difficulties in attracting the attention of prospective new students. This happened before the era of the Covid 19 epidemic. On the other hand, this didn't really affect Harapan 3 Medan High School because they kept doing what they were doing and acted as if nothing had changed. During the Covid 19 outbreak, there were a few setbacks, but they were easy to manage and didn't present much of a challenge. We now welcome new students. In the midst of the Covid 19 outbreak, this study aims to evaluate how successful the marketing communication approach of SMA Negeri 3 Medan Harapan is in attracting new students. AIDA theory is used by many scientific communities (Attention, Interest, Desire, Action). This study uses qualitative research and data analysis techniques purposive sampling. Purposive sampling is a sampling approach in which a sample is collected from a community based on certain criteria, and this research uses this methodology. Based on the research conclusions, the marketing communication strategy developed by Harapan 3 Medan High School to recruit new students during the pandemic should welcome new students online by utilizing existing social media.
Analisis Framing Berita Kecelakaan KM Sinar Bangun di Surat Kabar Harian Analisa L. Tobing, Yogo Pamungkas
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1117

Abstract

The purpose of this article is to analyze the framing of the Motorboat (KM) Sinar Bangun accident news in the daily newspaper Analisa. The research objective is to understand how Analisa daily frames the Motorboat (KM) Sinar Bangun accident news. The theory used to delve into this research is the Mass Media Social Construction Theory, Framing Analysis, News, and Shoemaker and Reese's Theory. The research subject consists of six news articles in the Analisa daily newspaper from June 20, 2018, to July 4, 2018. The method used in this research is a qualitative method with a constructivist paradigm. The analysis technique employed is the framing analysis model by Zhongdang Pan and Gerald M. Kosicki. The results of the research indicate that Analisa daily frames the Motorboat (KM) Sinar Bangun accident news as information that must be known by the community in the city of Medan. This research also shows that the government and the ship management should conduct a serious evaluation to prevent similar incidents in the future.
Optimalisasi Penggunaan Media Sosial dalam Meningkatkan Efektivitas Kampanye Vaksinasi Covid-19 oleh Pemerintah Desa Bulu Cina, Kecamatan Hamparan Perak Tania, Cindy Dwi; Saragih , M. Yoserizal; Deni. P, Indira Fatra
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1232

Abstract

The research is titled, "The Use of Social Media by Village Government in the Covid-19 Vaccination Campaign in Bulu Cina Village, Hamparan Perak Subdistrict," aimed at understanding the utilization and effectiveness of the Covid-19 vaccination campaign through social media in Bulu Cina village. The study employs the use and effect theory, utilizing a descriptive qualitative method. Data collection techniques include interviews, observations, and documentation. The results indicate that the social media used by the village government in Bulu Cina has not been effective in delivering the Covid-19 vaccination campaign. The ineffectiveness is attributed to several external and internal obstacles that hinder the optimal dissemination of the campaign message to the Bulu Cina community. The village government needs to pay attention to certain aspects when delivering campaign messages through social media, and the residents of Bulu Cina village also need to improve their use of social media.
Komunikasi Visual: Strategi Geonusantara dalam Membagikan Informasi Fotografi Mandasari, Ika; Syahminan, Syahminan; Ismail, Ismail
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1252

Abstract

This article aims to investigate the dynamics of internal communication, communication strategies, and obstacles faced by the Geonusantara Community in conveying photography information through social media platforms such as Instagram and WhatsApp groups. This research adopts the theory of group cohesiveness, emphasizing personality traits as the foundation of group strength. The research method employed is qualitative and descriptive, with data collection techniques involving in-depth interviews, observations, and documentary studies. Respondents include the founder, chairman, central administrator, creative team, and members of the Geonusantara Community. The research findings indicate that the internal communication process and communication strategies within this community adopt a two-way communication model. Additionally, internal communication obstacles were identified, such as differences in perception and seniority attitudes among members. This study provides profound insights into the dynamics of visual communication within the Geonusantara photography community.
Menelusuri Makna Tersembunyi: Analisis Hambatan Komunikasi dalam Iklan IM3 'Nyatakan Silaturahmi' di Youtube melalui Perspektif Semiotika Jhon Fiske Rahmawati, Nadya; Wiryany, Detya; Meltareza, Ridma
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1451

Abstract

This study aims to identify and analyze communication barriers present in the IM3 "Nyatakan Silaturahmi" advertisement on YouTube, using a semiotic approach based on John Fiske's theory. This advertisement was selected for its representation of social communication phenomena within the Indonesian cultural context, which strongly values the concept of "silaturahmi" (maintaining connections). Through semiotic analysis, this research seeks to uncover hidden meanings within the ad and explore how it communicates social messages to its audience. Fiske's semiotic approach is used to highlight three levels of codes in communication: reality codes, representation codes, and ideology codes, allowing for the identification of various communication barriers in message delivery. The study results reveal communication barriers in the form of differences in perception, symbol interpretation, and cultural values presented. In conclusion, these communication barriers in the ad may affect the audience's understanding of the message, highlighting the importance of contextual and cultural considerations in conveying messages through digital media. This research is expected to provide insights into designing more effective communication strategies that are culturally sensitive and suited to diverse audiences, particularly in digital advertising.

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