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INDONESIA
Journal of Social Science
Published by Ridwan Institute
ISSN : 27209938     EISSN : 27215202     DOI : 10.46799
Core Subject : Science, Social,
Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences
The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
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Search results for , issue "971-978" : 1 Documents clear
RETRACTED: The Influence Of Product Quality, Celebrity Endorsers And Word Of Mouth On The Decision To Purchase Garnier Sakura White Day Cream In Pejaten Village, Selatan Jakarta Ratna Farida; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 971-978
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.849

Abstract

This research focuses on assessing the impact of product quality, celebrity endorser, and word of mouth on the purchase decision of Garnier Sakura White Day Cream in Pejaten Village, South Jakarta. The primary data were collected through a questionnaire distributed to 100 respondents who had used Garnier Sakura White Day Cream. The data were analyzed using the multiple linear regression method with SPSS version 22.0. The findings indicate that product quality, celebrity endorser, and word of mouth have a positive and significant influence on the purchase decision of Garnier Sakura White Day Cream in Pejaten Village, South Jakarta. This implies that consumers in this area consider these factors when making decisions about purchasing the mentioned skincare product. The study contributes valuable insights for businesses, highlighting the importance of maintaining product quality, utilizing effective celebrity endorsements, and fostering positive word of mouth to enhance consumer decision-making in the competitive skincare market.

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