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Journal of Social Science
Published by Ridwan Institute
ISSN : 27209938     EISSN : 27215202     DOI : 10.46799
Core Subject : Science, Social,
Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences
The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
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Search results for , issue "482-488" : 1 Documents clear
RETRACTED : The Influence of Store Atmosphere, Location and Image of Mere on Dunkin Donuts Repurchase Interest in Pasar Minggu Vivia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 482-488
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.795

Abstract

This study aims to analyze the influence of Store Atmosphere, Location and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that between Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Repurchasing Dunkin Donuts Products in the Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that the better Store Atmosphere, Location, and Brand Image are important parts to increase Purchase Intention Repeat.

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