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INDONESIA
Journal of Social Science
Published by Ridwan Institute
ISSN : 27209938     EISSN : 27215202     DOI : 10.46799
Core Subject : Science, Social,
Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences
The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
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Search results for , issue "877-885" : 1 Documents clear
RETRACTED: The Influence Of Consumer Behavior, Service Quality And Digital Marketing On Usage Decisions Pelni Passenger Ship Transfer Services Paramitha Novianty; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science 877-885
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.838

Abstract

This study aims to analyze the influence of consumer behavior, service quality and digital marketing on the decision to use PELNI passenger ship transportation services. The research method used in this study is a quantitative descriptive method with the population in this study, namely users of PELNI passenger ship transportation services. The sampling method in this study is purposive sampling. The sample in this study was 100 respondents with the criteria of passengers who used PELNI ship transportation services at least 2 (two) times during 2019, and passengers who purchased tickets at the Jakarta counter or through online applications. The data used in this study were primary data in the form of questionnaires and processed using SPSS version 23. The data analysis technique used is multiple linear regression analysis. The results showed that Consumer Behavior variables, Service Quality variables and Digital Marketing variables had a positive and significant effect on the Decision to Use PELNI passenger ship transportation services.

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