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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 1 No 4 (2022): APRIL 2022" : 15 Documents clear
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA TOKO SK MART DI KECAMATAN JANGKAR Istiqomah, Laily; Soeliha, Siti; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.969 KB) | DOI: 10.36841/jme.v1i4.2116

Abstract

Marketing is one of the most important factors in the company, so it can be said that marketing is the heart in the life of the company. The purpose of this study is to determine the effect of service quality and location on purchasing decisions through consumer satisfaction at the SK mart store. The population in this study were all consumers who came to the SK mart store. The random sampling method (simple probability) pays attention to the strata in the population in this research. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Structural Equation Model- Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS .3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on purchasing decisions.
PENGARUH FASILITAS DAN CITA RASA DALAM MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA RUMAH MAKAN LESEHAN IKAN BAKAR BU TATIK DI KAPONGAN KABUPATEN SITUBONDO Zulfa, Nailas; Arief, Mohammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.443 KB) | DOI: 10.36841/jme.v1i4.2057

Abstract

Marketing is generally seen as the activity of creating, introducing, and delivering goods and services to consumers. Marketing is the process by which companies create value for customers and build strong customers to capture value from customers in return. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its interests in particular. for customers of Bu Tatik's grilled fish lesehan restaurant by improving the culinary arts in Situbondo Regency. The purpose of this study was to analyze and examine the influence of facilities and taste in influencing consumer loyalty through consumer satisfaction at the restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The population in this study are consumers at the Restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Facilities have a positive but not significant effect on consumer satisfaction, Taste has a significant positive effect on consumer satisfaction, Facilities have a significant positive effect on consumer loyalty, Taste has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, facilities on consumer loyalty through consumer satisfaction have a positive but not significant effect, taste on consumer loyalty through consumer satisfaction has a significant positive effect.
PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Kholifah, Unniatul; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.456 KB) | DOI: 10.36841/jme.v1i4.2092

Abstract

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.
PENGARUH KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI PRESTASI KERJA SEBAGAI VARIABEL INTERVENING PADA BADAN PERTANAHAN NASIONAL (BPN) DI SITUBONDO Istiqomaria, Eka Yulia; Pramesthi, Riska Ayu; Karnadi, Karnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.441 KB) | DOI: 10.36841/jme.v1i4.2118

Abstract

BPN (National Land Agency) is a non-ministerial government Agency in Indonesia which has thetask of carrying out government duties in the land sector in accordance with the provisions of thelegislation. The purpose of this study was to analyze and examine the effect of job satisfaction on employee performance through job performance as an intervening variable (study at the National Land Agency of Situbondo Regency). The sampling technique used was the saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation - PartialLeast Square (PLS-SEM) model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that job satisfaction has a significant effect on job performance, job satisfaction has a signifikan effect on performance, job performance has a significant effect on performance. The results of the indirect effect hypothesis test show that the variabel job satisfaction on performance through work commitment has a significant positive effect.
PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN Andrianas, Yoga; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.852 KB) | DOI: 10.36841/jme.v1i4.2059

Abstract

The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The purpose of this study was to analyze and examine the effect of product diversity and consumer trust in determining consumer buying interest on purchasing decisions at the Prosperous Stores in Mangaran. The population in this study are consumers at Toko Sejahtera in Mangaran, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of hypothesis testing the direct effect of using the Smart PLS 3.0 application, product diversity has a significant positive effect on consumer buying interest, consumer trust has a significant positive effect on consumer buying interest, product diversity has a significant positive effect on purchasing decisions, consumer trust has a significant positive effect on purchasing decisions, Consumer buying interest has a significant positive effect on purchasing decisions, product diversity on purchasing decisions through consumer buying interests has a significant positive effect, consumer confidence in purchasing decisions through consumer buying interests has a significant positive effect.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA CAFÉ AZALEA DI SITUBONDO Wardhani, Alivia Riskiyana; Kusnadi, Edy; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.623 KB) | DOI: 10.36841/jme.v1i4.2111

Abstract

Marketing is a social and executive process in which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The purpose of this study was to analyze and examine the effect of Service quality and Price perception in determining Consumer loyalty with Consumer satisfaction as an intervening variable. The population in this study are consumers of Café Azalea in Situbondo. Sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study using the structural equation model – partial least square (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Service quality has a significant positive effect on Customer satisfaction, Price perception has a significant positive effect on Consumer satisfaction, Service quality has a significant positive effect on Consumer loyalty, Price perception has a significant positive effect on Consumer loyalty, Consumer satisfaction has a significant positive effect on Consumer loyalty. The results of the indirect influence hypothesis show that the Service quality variable on Consumer loyalty through Customer satisfaction has a significant positive effect, Price perception on Consumer loyalty through Customer satisfaction has a significant positive effect.
PENGARUH HARGA DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPERCAYAAN KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO SYAFA SYAFI DI ASEMBAGUS SITUBONDO Anggara, Awangga Leo; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.213 KB) | DOI: 10.36841/jme.v1i4.2119

Abstract

Marketing is an activity that must be carried out by a company, both goods and services companies in an effort to gain profits and maintain the viability of the company. The purpose of this study was to analyze and examine the effect of Price and Product Diversity in Determining Consumer Trust with Consumer Satisfaction as an Intervening Variable at the Syafa-Syafi Asembagus Grocery Store. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price (X1) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 1 is accepted. Product diversity (X2) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 2 is accepted. Price (X1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 3 is accepted. Product diversity (X2) has a negative but not significant effect on Trust (Y2), thus Hypothesis 4 is rejected. Consumer satisfaction (Y1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 5 is accepted. Price (X1) on consumer confidence (Y2) through consumer satisfaction (Y1) has a significant positive effect, thus Hypothesis 6 is accepted. Product diversity (X2) on consumer confidence (Y2) through consumer satisfaction (Y1), has a significant positive effect, thus Hypothesis 7 is accepted.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA CAFE TITIK KUMPUL CAPORE SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Purba, Sherly Septian Diana; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.657 KB) | DOI: 10.36841/jme.v1i4.2075

Abstract

Location refers to various marketing activities that have facilitated and facilitated the delivery or distribution of goods and services from producers to consumers. Service quality is something intangible provided by the service provider to its customers who are then compared the differences between the reality and the expectations they receive from the service. A consumer is said to be loyal or loyal if the consumer shows buying behavior on a regular basis or there is a condition where it requires consumers to buy at least twice in a certain time interval. In general, customer expectations are estimates or customer beliefs about what will be received when they use services with good or satisfactory service. Satisfaction or dissatisfaction of consumers is part of the consumer experience of a product or service offered. The purpose of this study was to analyze and examine the effect of Location and Service Quality on Consumer Loyalty at the Gathering Point Cafe, Capore Situbondo with Consumer Satisfaction.. This study uses a probability sampling technique with random sampling (simple random sampling). Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a positive but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer loyalty, service quality has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, location on consumer loyalty through consumer satisfaction has a positive but not significant effect, service quality on consumer loyalty through consumer satisfaction has a significant positive effect.
PENGARUH STRUKTUR AKTIVA TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2017-2020 Widayanti, Dwi; Wahyuni, Ika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.267 KB) | DOI: 10.36841/jme.v1i4.2112

Abstract

Food and beverage companies are one of the business sectors that continue to experience growth. Food and beverage companies are also in great demand by investors because they are a sector that can survive in the midst of Indonesia's economic conditions. Food and beverage companies have an important role, namely to meet consumer needs. The purpose of this study was to determine the effect of asset structure on firm value with capital structure as an intervening variable in food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2017-2020. The population of this study were 33 companies. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation-Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that the asset structure has a positive but not significant effect on the capital structure, the asset structure has a significant negative effect on firm value, and the capital structure has a positive but not significant effect on firm value. The results of the indirect effect hypothesis test show that the asset structure variable has a positive but not significant effect on firm value through capital structure.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN MEDIASI VARIABEL KEPUTUSAN PEMBELIAN PADA INDUSTRI MAKMUR JAYA DI BESUKI Zubairi, Ahmad; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.927 KB) | DOI: 10.36841/jme.v1i3.2054

Abstract

Marketing is the process of identifying, creating and communicating value, and maintaining customer-satisfying relationships to maximize company profits. Along with economic growth and increasingly sophisticated technology, companies have emerged that create products and services that can meet the needs of the community. The price and quality of the products produced by the company are very important in determining consumer decisions to make purchases, so that consumers can be satisfied and interested in repurchasing the products produced by the company. The purpose of this study is to analyze and examine the effect of price and product quality on consumer satisfaction in the prosperous industry through purchasing decisions. The population in this study were all consumers who bought tofu in the prosperous industry in the Besuki area. The sampling technique used is random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on purchasing decisions, product quality has a significant negative effect on purchasing decisions, price has a significantly positive effect on consumer satisfaction, product quality has a significant negative effect on consumer satisfaction, and purchase decisions significant positive effect on consumer satisfaction. The results of the indirect effect hypothesis test show that the price variable on consumer satisfaction through purchasing decisions has a significant positive effect and product quality on consumer satisfaction through purchasing decisions has a significant negative effect.

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