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INDONESIA
MANAGER: Journal of Management and Administration Science
Published by Asian Publisher
ISSN : -     EISSN : 29867029     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
MANAGER: Journal of Management and Administration Science (E-ISSN 2986-7029) is a high-quality, open-access peer-reviewed international journal published three times a year by Asian Publisher. The scopes of journal are related to management, economic, and social. The publication will be released in April, August and Desember. The article must be written in English
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023" : 5 Documents clear
The Influence of Brand Ambassado and Content Marketing on Interest in Halal Skincare Consumer Case Study of Scarlet Whitening Product Windy Fatmawati
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.084 KB) | DOI: 10.58738/manager.v1i3.147

Abstract

Scarlett Whitening is one of the well-known local skin care products. Which is successful and much in demand by the community. Scarlett Whitening has released many skincare products using the latest trending technologies. As with other skincare businesses, Scarlett Whitening wants its product sales to continue to increase. Scarlett Whitening tries to attract consumers through brand ambassadors and content marketing in this digital era. Therefore, this study aims to describe the influence of brand ambassadors and content marketing on the purchase intention of Scarlett Whitening. Researchers used descriptive quantitative methods. The population in this study is the younger generation. The sample used was 34 female students of UIN K.H. Abdurrahman Wahid Pekalongan. Researchers collect data sourced from primary and secondary data. Researchers obtained primary data from respondents' answers to the five Likert scale questionnaire. Meanwhile, secondary data comes from books, journals, and news portals that are relevant to this case. The analysis technique used in this study is multiple linear regression using SPSS software. The results of this study indicate that brand ambassadors have no significant effect on consumer interest in Scarlett Whitening. The popularity that has become the strength of brand ambassadors has not been able to influence consumer interest. Content marketing has a significant effect on consumer interest in Scarlett Whitening. Content marketing also shows a positive influence on consumer interest. Scarlett Whitening presents attractive marketing content according to consumer trends and needs. Thus, this affects consumer interest in making transactions for Scarlett Whitening products.
The Influences of Compensation and Commitment of Organizaiton Toward Employes' Performance Evelyn Nadapdap; Nainggolan, Vera Rianty; Nemia Manalu; Lastari Simbolon
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.7 KB) | DOI: 10.58738/manager.v1i3.155

Abstract

This study aims to determine the effect of compensation and organizational commitment on employee performance. research shows that: 1) Compensation and Organizational Commitment simultaneously have a significant effect on employee performance, 2) Compensation and Organizational Commitment partially have a significant effect on employee performance, 3) Organizational Commitment Variable is a variable that influences employee performance
The Effect of Digital Marketing Strategy on Increasing Sales at PT Jakarta Energi Logistik Metya Lutviani; Ihsanul Haqqi
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.268

Abstract

This research has the title Effect of Digital Marketing Strategy on Increasing Sales at PT Jakarta Energi Logistik. The research was conducted because digital marketing has shown very fast growth in the Covid 19 era. The growth in the sales value of online businesses in Indonesia is increasing every year. The problem in this study focuses on whether the digital marketing strategy has an effect on increasing sales at PT Jakarta Energi Logistik and how much influence the digital marketing strategy has on increasing sales at PT Jakarta Energi Logistik. This study aims to examine and analyze the influence of digital marketing strategies and increased sales of PT Jakarta Energi Logistik. The research method uses descriptive quantitative, data collection techniques through questionnaires. The population and research sample are 30 respondents, the sampling method uses saturated sampling. The results of this study indicate that the digital marketing strategy variable has a significant effect on increasing sales at PT Jakarta Energi Logistik. There are as many as 62.3% influenced by social media on sales volume.
Regional Autonomy and Economic Conditions in Indonesia Ibrahim
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.276

Abstract

This study aims to see the impact of regional autonomy on the economy in Indonesia. There are two variables used to represent the economy, namely economic growth and the unemployment rate. This study uses the literature review method, this is because this method can assist in obtaining a more comprehensive understanding of the concept of regional autonomy and the economy, including theories and concepts. The results of the study show that regional autonomy has a positive impact on the economy in Indonesia, especially being able to increase economic growth and reduce unemployment rates.
Analysis of Perceptions and Interests of Accounting Students in Choosing A Professionin the Field of Taxation (Case Study of Tax Concentration at University West Sulawesi) Muhammad Mukhram; Nurjannah; Wulan Ayuandiani
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.285

Abstract

Profession in the field of taxation is one of the professions that are sought after and rarely in demand and is taken as a concentration by accounting students. Profession in the field of taxation is currently urgently needed because the number of employees in the field of taxation is still small and taxes are a source of state revenue in financing state expenditures. This study aims to find out how the perceptions and interests of accounting students in choosing a profession in the field of taxation at the University of West Sulawesi. Through a frame of mind that begins with accounting students then looks for their perceptions and interests using each indicator and then measures them with a Likert scale and Guttman scale and then describes them in a narrative manner so as to produce different perceptions and interests. The informants in this study were 15 tax concentration students from the 2018-2020 class at the economics faculty. The method used is descriptive qualitative. The results in this study are that the perceptions of students in choosing a profession in the field of taxation are different and positive. Students' interest in choosing a profession in the field of taxation varies, but the difference is positive.

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