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INDONESIA
MANAGER: Journal of Management and Administration Science
Published by Asian Publisher
ISSN : -     EISSN : 29867029     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
MANAGER: Journal of Management and Administration Science (E-ISSN 2986-7029) is a high-quality, open-access peer-reviewed international journal published three times a year by Asian Publisher. The scopes of journal are related to management, economic, and social. The publication will be released in April, August and Desember. The article must be written in English
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science" : 3 Documents clear
COMMUNITY EMPOWERMENT FOR SUSTAINABLE DEVELOPMENT Heryanti, Endah; Akhmal, Akhwanul; Bambang Sutrisno, Supadi; Prihandono; Mardikawanty, Rini
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.825

Abstract

Community empowerment has emerged as a critical approach for achieving sustainable development, particularly in rural and marginalized regions. This article explores how empowering communities—through participatory governance, capacity building, integration of local wisdom, and technological support—can lead to long-term sustainability. Drawing from global and local case studies, this study synthesizes evidence from a semi-systematic review of empowerment programs that incorporate ecological, social, and economic dimensions. The results show that effective empowerment initiatives prioritize bottom-up participation, respect for indigenous knowledge systems, and multi-stakeholder collaboration, including NGOs, governments, and academic institutions. The role of appropriate technology and microfinance is also highlighted as enablers for fostering self-reliance and adaptive capacity within communities. Using a qualitative analytical method, the article examines various models, including the Triple Helix model, asset-based approaches, and community-led planning frameworks. It finds that sustainability cannot be achieved merely through external aid or top-down strategies; rather, empowerment must be embedded in local agency and context-specific strategies. Challenges such as weak decentralization, policy inconsistencies, and lack of access to resources still hinder many communities. Nevertheless, successful models from Indonesia, Peru, and Cameroon illustrate how integrated, community-driven development can align with global sustainability goals. This paper concludes that community empowerment is not just a means, but a foundational pillar of sustainable development. To achieve the Sustainable Development Goals (SDGs), policies must shift from tokenistic participation to authentic empowerment frameworks that are inclusive, adaptive, and resilient.
THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON PURCHASE INTENTION OF DEPOKFANTASYLAND TOURISM TICKETS MEDIATED BY BRAND AWARENESS Sari, Dhea Nurmala; Sudari, Suci Ayu; Ridho, Ali
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.855

Abstract

This study aims to analyze the effect of social media marketing strategies on the purchase intention of tourism tickets to DepokFantasyLand, with brand awareness as a mediating variable. In today’s digital era, social media serves as a strategic promotional tool in the tourism sector. However, DepokFantasyLand still faces several challenges in building audience engagement and enhancing brand awareness, particularly on platforms such as Instagram and TikTok. This research employs a quantitative approach using the Structural Equation Modeling (SEM) method through the SmartPLS application. The sampling technique used is purposive sampling, involving a total of 100 respondents consisting of visitors or potential visitors who have encountered promotional content about DepokFantasyLand via social media. The results show that: (1) Social media marketing strategies significantly influence the improvement of brand awareness; (2) Brand awareness has a significant effect on the intention to purchase tourism tickets; and (3) Social media marketing strategies also have a significant indirect effect on purchase intention through brand awareness as a mediating variable. These findings affirm that optimizing digital marketing strategies plays a crucial role in attracting consumer interest and encouraging ticket purchase decisions.
PENGARUH TINGKAT SUKU BUNGA SECARA PARSIAL TERHADAP PENGHIMPUNAN DEPOSITO BERJANGKA PADA PT BPR SUMSEL (PERSERODA) Hasugian, Ayu Khesia; Sastrawinata, Hendera; Afrizawati M
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.882

Abstract

Studi ini mengkaji bagaimana suku bunga mempengaruhi deposito berjangka di PT BPR Sumsel (Perseroda). Metode kuantitatif digunakan dengan data sekunder tahunan 2012–2024 tentang deposito berjangka dan suku bunga acuan. Populasi adalah data tahunan dari periode studi, dan sampel dihitung menggunakan sampel jenuh. Dokumen resmi Otoritas Jasa Keuangan (OJK) dan Bank Indonesia dianalisis untuk data. Regresi linier sederhana digunakan dalam SPSS 27 untuk menganalisis data. Analisis menunjukkan pengaruh parsial yang signifikan dari suku bunga terhadap penghimpunan deposito berjangka, dengan nilai signifikansi 0,007 < 0,05 dan nilai uji-t 3,628 > t-tabel 1,7822. Data ini menunjukkan bahwa suku bunga yang lebih tinggi dapat meningkatkan deposito berjangka bank.

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