Articles
<![CDATA[THE EFFECT OF COMPENSATION AND JOB SATISFACTION ON TURNOVER INTENTION AT PT CITRA INSANI GARDA SEMESTA (CIGS) ]]>
<![CDATA[Anggraeni, Dea Tiara]]>;
<![CDATA[Ridho, Ali]]>;
<![CDATA[Sudari, Suci Ayu]]>
<![CDATA[ Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 3 (2024): JISAMAR (June-August 2024) ]]>
Publisher : <![CDATA[Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta ]]>
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DOI: 10.52362/jisamar.v8i3.1505
<![CDATA[This study aims to examine the impact of compensation and job satisfaction on turnover intention among employees at PT CIGS. Validity and reliability tests, instrument analysis such as normality test, heteroscedasticity test, and multicollinearity test, t-test, F-test, and multiple linear regression analysis are conducted to provide research results and statistical data assumptions. Hypothesis testing shows that compensation and job satisfaction have a negative effect on turnover intention. This study contributes to the academic field by enhancing the understanding of factors influencing employee turnover intention. Additionally, the results are expected to provide insights for company management in managing compensation and improving job satisfaction to reduce employee turnover.]]>
<![CDATA[ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN ]]>
<![CDATA[Listiana, Nora]]>;
<![CDATA[Nugroho, Feri]]>;
<![CDATA[Ali Ridho]]>;
<![CDATA[Dewi, Nur Fitri]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Rachmawati, Dwi]]>;
<![CDATA[Wijaya, Hadi]]>;
<![CDATA[Maghfuriyah, Alfi]]>;
<![CDATA[Udriyah]]>;
<![CDATA[Pammbreni, Yuni]]>
<![CDATA[ Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025 ]]>
Publisher : <![CDATA[FKIP Universitas Citra Bangsa ]]>
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DOI: 10.37792/pemimpin.v5i1.1508
<![CDATA[PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)]]>
<![CDATA[The Influence Of Work Life Balance And Job Stress On Job Satisfaction Of Employees At PT. Rukun Mitra Sejati South Jakarta ]]>
<![CDATA[Jaysan, Rayeskana Istighfarkhan]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Pambreni, Yuni]]>
<![CDATA[ Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management ]]>
Publisher : <![CDATA[International Publisher ]]>
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DOI: 10.56403/bejam.v2i4.179
<![CDATA[This research aims to analyze the influence of work life balance and work stress levels on employee job satisfaction. The research method uses a quantitative approach involving PT Rukun Mitra Sejati respondents. Data was collected through a questionnaire that measured the variables work life balance, work stress, and job satisfaction. The results of the analysis show that there is a positive and significant influence between work life balance and employee satisfaction. This shows that the more balanced the balance between work life and personal life (work life balance), the higher the level of job satisfaction felt by employees. On the other hand, there is a negative and significant influence between the level of work stress and employee satisfaction. This means that the higher the level of work stress experienced by employees, the lower the level of job satisfaction they feel. This research also produces an R Square value of 0.580, which shows that the work life balance variable (X1) and the work stress variable (X2) together contribute 58% to the job satisfaction variable (Y). Thus, this research makes an important contribution in understanding the factors that influence employee job satisfaction, especially through aspects of work life balance and work stress levels. The practical implications of these findings can be used as a basis for companies to increase employee job satisfaction through improvements in work life balance management and employee work stress management.]]>
<![CDATA[Pengaruh Social Media Marketing Terhadap Brand Loyalty Melalui Brand Trust Produk Telkomsel by.U ]]>
<![CDATA[Firmansyah, Hadi]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Rachmawati, Dwi]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v4i2.1480
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap Brand Loyalty melalui Brand Trust sebagai variabel mediasi pada produk Telkomsel by.U di Depok. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden yang merupakan pengguna aktif Telkomsel by.U. Teknik pengambilan sampel yang digunakan adalah sampling insidental. Analisis data dilakukan dengan menggunakan perangkat lunak SmartPLS 4.0, melalui pendekatan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Tahapan analisis meliputi pengujian model pengukuran (outer model) untuk menilai validitas dan reliabilitas, serta model struktural (inner model) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh terhadap Brand Trust, dan Brand Trust berpengaruh terhadap Brand Loyalty. Selain itu, Social Media Marketing juga memiliki pengaruh terhadap Brand Loyalty melalui Brand Trust sebagai variabel mediasi. Temuan ini mengindikasikan pentingnya strategi pemasaran melalui media sosial untuk membangun kepercayaan merek yang pada akhirnya dapat meningkatkan loyalitas konsumen terhadap produk Telkomsel by.U.]]>
<![CDATA[Pengaruh Promo Event Dan Influencer Terhadap Pembelian Impulsif Pada Brand Kahf Dikalangan Generasi Z Kota Depok ]]>
<![CDATA[Pramono, Agung]]>;
<![CDATA[Rachmawati, Dwi]]>;
<![CDATA[Sudari, Suci Ayu]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v4i2.1616
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Promo Event dan Influencer terhadap Pembelian Impulsif produk Kahf di kalangan Generasi Z di Kota Depok. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang sesuai dengan kriteria. Variabel Promo Event dan Influencer dianalisis terhadap Pembelian Impulsif menggunakan uji regresi linear berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa baik Promo Event maupun Influencer berpengaruh positif dan signifikan terhadap Pembelian Impulsif, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa strategi promosi melalui event promosi dan peran influencer efektif dalam mendorong keputusan pembelian spontan di kalangan Gen Z. Penelitian ini memberikan kontribusi penting dalam menyusun strategi pemasaran digital yang lebih relevan dengan karakteristik konsumen muda dan perilaku impulsif mereka.]]>
<![CDATA[THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON PURCHASE INTENTION OF DEPOKFANTASYLAND TOURISM TICKETS MEDIATED BY BRAND AWARENESS ]]>
<![CDATA[Sari, Dhea Nurmala]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Ridho, Ali]]>
<![CDATA[ MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science ]]>
Publisher : <![CDATA[ASIAN PUBLISHER ]]>
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DOI: 10.58738/manager.v4i1.855
<![CDATA[This study aims to analyze the effect of social media marketing strategies on the purchase intention of tourism tickets to DepokFantasyLand, with brand awareness as a mediating variable. In today’s digital era, social media serves as a strategic promotional tool in the tourism sector. However, DepokFantasyLand still faces several challenges in building audience engagement and enhancing brand awareness, particularly on platforms such as Instagram and TikTok. This research employs a quantitative approach using the Structural Equation Modeling (SEM) method through the SmartPLS application. The sampling technique used is purposive sampling, involving a total of 100 respondents consisting of visitors or potential visitors who have encountered promotional content about DepokFantasyLand via social media. The results show that: (1) Social media marketing strategies significantly influence the improvement of brand awareness; (2) Brand awareness has a significant effect on the intention to purchase tourism tickets; and (3) Social media marketing strategies also have a significant indirect effect on purchase intention through brand awareness as a mediating variable. These findings affirm that optimizing digital marketing strategies plays a crucial role in attracting consumer interest and encouraging ticket purchase decisions.]]>
<![CDATA[The Influence of Celebrity Endorser and Brand Image on Purchase Decision of Vans Shoes (Case Study on Vans Shoe Consumers in Depok City) ]]>
<![CDATA[Lestari, Hayu Putri Julia]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Pambreni, Yuni]]>
<![CDATA[ Lead Journal of Economy and Administration Vol 4 No 1 (2025): Lead Journal of Economy and Administration (LEJEA) ]]>
Publisher : <![CDATA[International Publisher ]]>
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DOI: 10.56403/lejea.v4i1.333
<![CDATA[This study aims to analyze the influence of celebrity endorsers and brand image on purchasing decisions of Vans shoes, with a case study on Vans shoe consumers in Depok City. The background of this research is based on the intense competition in the Indonesian footwear industry and the fluctuating sales of Vans products, highlighting the need for more effective marketing strategies. This research employs a quantitative approach using a survey method through questionnaires. The sample consists of Vans shoe consumers in Depok City. The results indicate that both the celebrity endorser and brand image variables have a significant partial effect on purchasing decisions. Furthermore, the variables also show a significant simultaneous effect on purchasing decisions. The independent variables collectively explain 41.6% of the variance in the dependent variable. These findings suggest that the presence of public figures can attract consumer attention, and a strong brand image plays a crucial role in influencing purchasing decisions. Therefore, it is recommended that companies place greater emphasis on marketing strategies, particularly concerning celebrity endorsers and brand image.]]>
<![CDATA[Pengaruh Service Quality Terhadap Kepuasan Pelanggan Melalui Brand Image Savero Hotel Depok ]]>
<![CDATA[Ling, Liu Lai]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Yancik, Yupiter]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v4i3.1555
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap kepuasan pelanggan melalui brand image sebagai variabel mediasi pada pelanggan Savero Hotel Depok. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Square - Structural Equation Modeling (PLS-SEM). Populasi dalam penelitian ini adalah pelanggan Savero Hotel Depok yang telah menginap dan menggunakan layanan kamar. Data dikumpulkan dari 100 responden melalui kuesioner dengan teknik insidental sampling. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4.0, tahapan analisis meliputi outer model dan inner model. Hasil penelitian menunjukkan bahwa: (1) service quality memiliki pengaruh signifikan terhadap brand image, (2) brand image memiliki pengaruh signifikan terhadap kepuasan pelanggan, dan (3) service quality memiliki pengaruh signifikan terhadap kepuasan pelanggan melalui brand image sebagai variabel mediasi. ]]>
<![CDATA[The Influence of Work-Life Balance and Job Satisfaction on Employee Performance at UMKM Menteng Jaya ]]>
<![CDATA[Mawardi, Ganang Roger]]>;
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Pambreni, Yuni]]>
<![CDATA[ Best Journal of Administration and Management Vol 4 No 1 (2025): Best Journal of Administration and Management ]]>
Publisher : <![CDATA[International Publisher ]]>
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DOI: 10.56403/bejam.v4i1.334
<![CDATA[This study aims to determine the effect of Work Life Balance and job satisfaction on employee performance at UMKM Menteng Jaya. Employee performance is one of the key factors in increasing productivity and business sustainability, especially in the UMKM sector. This study uses a quantitative approach with a survey method by distributing questionnaires to all employees of UMKM Menteng Jaya, with a total sampling technique of 56 respondents. The data collected were then analyzed using SPSS software version 27. The results of the study showed that Work Life Balance had a significant effect on employee performance. In addition, job satisfaction was also proven to have a significant effect on employee performance. And Work Life Balance and job satisfaction simultaneously have a significant effect on employee performance. This proves that balanced and satisfying human resource management has a major influence on employee productivity in the UMKM sector.]]>
<![CDATA[Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency ]]>
<![CDATA[Sudari, Suci Ayu]]>;
<![CDATA[Pambreni, Yuni]]>
<![CDATA[ Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Gorontalo ]]>
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DOI: 10.37479/jsm.v6i1.22551
<![CDATA[Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.]]>
