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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 12 No 1 (2024)" : 15 Documents clear
PENGARUH AMBIGUITAS PERAN TERHADAP KINERJA INDIVIDU: STRES KERJA SEBAGAI MEDIASI Natasya, Fathya Jihan; Pujianto, Wahyu Eko
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p94-105

Abstract

The purpose of this research is to analyze the influence of role ambiguity on individual performance, analyze the influence of role ambiguity on job stress, analyze the influence of job stress on individual performance, analyze role ambiguity on individual performance through job stress. This research uses quantitative methods with a population of employees of the Sidoarjo Indonesian Electrical and Mechanical Contractors Association. The sample used was all employees, totaling 47 respondents. Data was collected using an online questionnaire with Google Form for approximately one month. This research analysis uses Partial Least Square (PLS) SmartPLS 4.0 software. The results of this study found that (1) Role ambiguity has a positive and significant influence on individual performance (2) Role ambiguity has a positive but not significant influence on job stress (3) Job stress has a negative and insignificant influence on individual performance (4) role ambiguity has no effect on individual performance through job stress has a negative influence.
PENGARUH INNOVATION CAPABILITY TERHADAP FINANCIAL CAPABILITY : RESISTANCE TO CHANGE SEBAGAI MODERASI Putri, Bella May Ranti; Pujianto, Wahyu Eko
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p106-115

Abstract

Abstract Economically, Small and Medium Enterprises (SMEs) have a contribution to exploring the impact of financial innovation capabilities on the efficiency of economic change. It is hoped that the existence of SMEs in the regions can provide a positive contribution. The main focus of this research is to understand how the application of innovation capabilities can make a significant contribution to improving businesses in the long term. This research aims to determine the influence of innovation capability and innovation capability and financial capability on moderating resistance to change in the performance of SMEs in Candi District. This involved 63 SME owners consisting of food, beverage, service, industrial, material and agricultural businesses. This type of research is quantitative with an explanatory research approach. Data analysis used SmartPLS 04. The sampling method was by distributing questionnaires offline with a sample size of 63 respondents. Innovation capability has a positive impact on financial capability in moderating resistance to change in SMEs in Candi District.
PENGARUH PERSEPSI PROFESI GURU TERHADAP MINAT MELANJUTKAN PENDIDIKAN PROFESI GURU MELALUI MOTIVASI BELAJAR SEBAGAI VARIABEL INTERVENING PADA MAHASISWA PENDIDIKAN DI FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA Janah, Tarisah Syafia; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p123-133

Abstract

Abstract Students of the education study program at the Faculty of Economics and Business (FEB) at Surabaya State University (UNESA) are less interested in improving their teaching skills and quality so they are less interested in continuing PPG. This research aims to determine the influence of perceptions of the teaching profession on interest in continuing teacher professional education through intervening variables as intervening variables for students in the education study program at FEB UNESA. This type of research uses quantitative research. The research population was students from the education study program at FEB UNESA class of 2020. The sample used was 156 students using a proportional random sampling technique. Data collection uses questionnaires/questionnaires. The data analysis technique used is simple linear regression analysis and path analysis in this study using the SPSS version 27 program. The results of this study show that the variable perception of the teacher profession (X) has a significant effect on interest in continuing teacher professional education (Y), the variable Perception of the teacher profession (X) has a significant effect on learning motivation (Z), the learning motivation variable (Z) has a significant effect on interest in continuing professional teacher education (Y), and the perception variable of the teacher profession (X) has a significant effect on interest in continuing teacher professional education (Y) through learning motivation (Z) as an intervening variable. The findings of this research can be used as a basis for further research in the field of education where further research can explore other factors that influence interest in continuing teacher professional education.
PENGARUH BRAND AMBASSADOR DAN REVIEW PRODUCT TERHADAP KEPUTUSAN PEMBELIAN SEPATU VENTELA DI MARKETPLACE SHOPEE Zahid, Muhammad Marzuki; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p116-122

Abstract

Abstract Consumers have a high tendency to buy products on Shopee e-commerce. When deciding to buy, consumers will choose the most suitable product by considering product reviews and brand ambassadors. This study aims to analyze the influence of brand ambassadors (X1) and product reviews (X2) on the decision to buy Ventela shoes on the Shopee marketplace. Primary data was obtained through a questionnaire, the distribution was carried out by a google questionnaire form filled out by 120 respondents who were Shopee users and had purchased Ventela shoes. Data analysis was carried out with a descriptive quantitative approach using multiple linear regression with the SPSS application. The results of this study show that brand ambassadors and product reviews have an influence on the decision to buy Ventela shoes on the Shopee marketplace. The practical implication of this study is that companies can choose the appropriate brand ambassadors, paying attention to product reviews because consumers use product reviews to consider purchase decisions. For researchers with related titles, it is expected to add product quality variables because these variables will affect purchasing decisions.
PENGARUH KONTEN PEMASARAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC PADA APLIKASI TIKTOK Sari, Galuh Permata; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p134-140

Abstract

Marketing content is created so that the audience is interested in the products the company offers, marketing content can also be used to build the company's brand image. Brand image can reflect a brand through consumer perception. This research aims to determine the impact of marketing content and brand image on purchasing decisions. This research is a quantitative type of research obtained from primary data through distributing questionnaires. The population in this study was 100 respondents. The sampling method uses random sampling. Data analysis uses multiple linear regression and is calculated using IBM statistics 23. The results of this research are that marketing content and brand image influence purchasing decisions. In improving purchasing decisions, companies can build good marketing content and brand image, both of these things can increase consumer trust. to make a purchase.

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