Articles
91 Documents
<![CDATA[ANALISIS KINERJA PEGAWAI DALAM MEMBERIKAN PELAYANAN PRIMA PADA MASYARAKAT DI KECAMATAN PERBAUNGAN KABUPATEN SERDANG BEDAGAI ]]>
<![CDATA[Anjani, Tria]]>;
<![CDATA[Samosir, Suhaila Husna]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 2 No 2 (2021): Desember ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (578.38 KB)
|
DOI: 10.32696/jimk.v1i2.1002
<![CDATA[This study aims to determine the analysis of employee performance in providing excellentservice to the community in Perbaungan District, Serdang Bedagai Regency. This study usesa SWOT approach, aims to determine the performance of employees in providing excellentservice to the community in Per baungan District, Serdang Bedagai Regency. The populationof this study was the Head of the Sub Sub-district Head, Employees and the Community ofPerbaungan District, Serdang Bedagai Regency, as many as 30 people. The analysistechnique used is SWOT analysis. From the results of the internal – external matrix obtainedfrom the total value of the weighting score on the improvement strategy, the internal factor isworth 0.625, which means this value is the difference between strengths and weaknesses. Andfor exte rnal factors it is worth 0.205, which means this value is the difference betweenopportunities and threats, where the threat value is the same as the opportunity. EmployeePerformance Analysis in Providing Excellent Service to the Community in PerbaunganDistrict, Serdang Bedagai Regency, is in quadrant I (Aggressive Strategy). The situation inthis increase is situation I, which is a situation where the strategy that must be taken in thiscondition is to support an aggressive growth policy or growth orient ed strategy by takingadvantage of existing opportunities and the internal strengths of the sub sub-district office.]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP PEMBELIAN ULANG PRODUK ORIFLAME STUDI PADA JARINGAN YOUNG ENERGETIC SUCCES BUSINESS NETWORK (YESBN) MEMBER ORIFLAME CABANG MEDAN ]]>
<![CDATA[Karlina, Cici]]>;
<![CDATA[Harba, Muhammad Dani]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 2 No 2 (2021): Desember ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (536.899 KB)
|
DOI: 10.32696/jimk.v1i2.1003
<![CDATA[This study aims to determine the effect of the marketing mix on the repurchase of Oriflame products on the Young Energetic Success network The Business Network (YESBN) is a member of the Medan branch of Oriflame. Population in This research is a member of the Young Energetic Success Busines network Network (YESBN), consists of 500 women with a tolerance limit of 10% calculated by Isaac and Michael's calculation formula according to Sugiyono then obtained a sample of 176 respondents with the determination of sample using the Random Sampling technique. The author's data analysis technique used in this research is descriptive quantitative. Data collection in This research was obtained by distributing questionnaires and statistically processed by using the SPSS Version 25 program. From the results of data processing and data analysis with a simple linear regression coefficient that is known as Y =19.226 + 0.441 X, which means, the marketing mix has a significant effect significant to the repurchase variable and from the results of the t-test, count (6.079) > table (1.973); therefore, if the value of count is greater than thetable, then the hypothesis is accepted. So, it can be concluded that the hypothesis that statesvariable (X) has been proven, or in other words, there is a significant effect between thevariable (X) to the variable (Y). Moreover, based on the coefficient test determination of0.419 or with a percentage of 41.9%, the mix marketing effect on repurchase. While othervariables outside this study influenced the remaining 58.1%.]]>
<![CDATA[PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT BANK MANDIRI AREA MEDAN IMAM BONJOL ]]>
<![CDATA[Siregar, Indah Permatasari]]>;
<![CDATA[Nasution, Ananda Anugrah]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 2 No 2 (2021): Desember ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1255.112 KB)
|
DOI: 10.32696/jimk.v1i2.1006
<![CDATA[This research aimed to know the effect of organizational culture and individual characteristics to performance with intrinsic motivation as intervening variable in the Employee Marketing Division of PT. Bank Mandiri Persero Tbk Medan Imam Bonjol II. Population in this research is all employees of marketing division of PT. Bank Mandiri (Persero), Tbk Imam Bonjol Medan Area which amounted to 50 people. Sampling using sampling saturated, where all the population used as a sample. The method of analysis used in this study is quantitative descriptive method and the nature of this study using the level of associative explanation and analysis techniques used the regression analysis. The result of the research shows that independent variables, organizational culture have a significant and significant effect on the performance of PT. Bank Mandiri Persero Tbk Medan Imam Bonjol II Area with determination coefficient of 0,567 or 56,7%. Partially organizational culture, individual characteristics, and intrinsic motivation, simultaneously have a significant and positive effect on performance]]>
<![CDATA[PENGARUH HARGA DAN SUASANA CAFE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS UNCLE SAM’S CAFE AND RESTO LUBUK PAKAM DELI SERDANG) ]]>
<![CDATA[Mastriani, Agus]]>;
<![CDATA[Wulandari, Sari]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 2 No 1 (2021): Juni ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (637.547 KB)
|
DOI: 10.32696/jimk.v1i2.1007
<![CDATA[The results of the data of this study were found to have a positive and significant effect on price and cafe atmosphere on consumer satisfaction at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang. The data analysis technique used in this research is descriptive quantitative. The sample in this study were consumers at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang, amounting to 68 people. The results of this study obtained multiple linear regression equation Y = 6.863 + 0.242 X1 + 0.346 X2 + e. The constant value of 6.863 means that without the Price and Cafe Atmosphere variable, the Customer Satisfaction is 6.863, the Price variable is 0.242 and the Cafe Atmosphere variable is 0.346 indicating that every increase in the Price and Cafe Atmosphere, the Customer Satisfaction will increase by 0.242 for the Price Variable and for the Variable Cafe atmosphere is 0.346. Partial test results Price variable has a positive and significant effect on Consumer Satisfaction at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang, where the value of tcount > ttable (6.668 > 1.668) for the Price variable and for Variavel Suanasa Cafe the value of tcount > ttable (8.034 > t table 1.668) with a significant level of 0.000 <0.05, this shows Ho is rejected and Ha is accepted. Then the value of R square obtained is 0.856. This figure shows that 85.6.5% of customer satisfaction (the dependent variable) can be explained by the variables of Price and Cafe Atmosphere. it means that the percentage of Price and Cafe Atmosphere on Consumer Satisfaction is 85.6%, while the remaining 14.4% is influenced by other variables not examined by this study.]]>
<![CDATA[ANALISIS PENENTUAN STRATEGI PEMASRAN YANG TEPAT GUNA MENINGKATKAN POSISI PERSAINGAN PASAR PRODUK PAKAN IKAN PADA PT CENTRAL PROTEINA PRIMA TBK KIM II MABAR DELI SERDANG ]]>
<![CDATA[Arya, Muhammad Dicky]]>;
<![CDATA[Nasution, Lukman]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 2 No 1 (2021): Juni ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (572.425 KB)
|
DOI: 10.32696/jimk.v1i2.1008
<![CDATA[Marketing strategy is important to measure the success of a business. This study aims to determine the marketing strategy and constraints in increasing the competitive position of the market for fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. The type of research used is descriptive qualitative research.the informants in this study were marketing and consumers from PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang The results of this study indicate that PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang has implemented a marketing mix strategy that uses 4P variables, namely Product, Price, Place and Promotion which is able to increase the sales volume of PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. In this study, there are also supporting and inhibiting factors for implementing marketing strategies on the sale of fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. The supporting factors are quality products, strategic locations and technology used. While the inhibiting factors for marketing strategies for fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang, namely promotions that have not been maximized and illegal fees often occur by irresponsible elements to suppliers.]]>
<![CDATA[IMPLEMENTASI MANAJEMEN SYARIAH PADA YAYASAN SAHABAT YATIM INDONESIA CABANG MEDAN ]]>
<![CDATA[Ismawan, Agus]]>;
<![CDATA[Toni Hidayat]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (679.702 KB)
|
DOI: 10.32696/jimk.v2i1.1452
<![CDATA[Ajaran Islam mencakup dua dimensi pokok, yaitu dimensi vertical dan dimensi horizontal . Kualitas tertinggi dari ketaatan yang bersifat vertikal adalah takwa, sementara kualitas tertinggi dari ketaatan yang bersifat horizontal adalah berlaku adil. Konsep syariah yang diambil dari hukum Al Quran sebagai dasar pengelolaan unsur- unsur manajemen agar dapat menggapai target yang dituju. Manajemen adalah suatu proses bekerja sama dengan dan melalui lainnya untuk mencapai tujuan organisasi dengan efektif dan secara efisien menggunakan sumberdaya yang terbatas di lingkungan yang berubah-ubah. Manajemen syariah adalah perilaku yang terkait dengan nilai-nilai keimanan dan ketauhidan. Yayasan Sahabat Yatim Indonesia adalah lembaga yang dikelola berdasarkan dengan dasar-dasar syari’ah, atau dengan kata lain, pengelolaan Yayasan Sahabat Yatim Indonesia harus berdasarkan nilai-nilai serta prinsip dan konsep syari’ah Penelitian ini merupakan penelitian deskriptif kualitatif, penulis ingin mengetahui implementasi manajemen syariah Yayasan Sahabat Yatim Indonesia Cabang Medan dalam menjalankan operasinalnya dalam mewujudkan masa depan yatim dan dhuafa menjadi insan yang madani]]>
<![CDATA[PENGARUH KEMAMPUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA III ]]>
<![CDATA[Lubis, Ahmad Taufik]]>;
<![CDATA[Rukmini]]>;
<![CDATA[Harahap , Nur Ain]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (596.291 KB)
|
DOI: 10.32696/jimk.v2i1.1455
<![CDATA[Perkebunan Nusantara III is a company engaged in oil palm plantations, where employee performance is very important for the progress of the company. The purpose of this study was to determine whether the ability and motivation affect the performance of employees at PT. Nusantara Plantation III. The population of this study amounted to 392 employees. The sample of this research is random sampling using Sugiyono's theory, if the subject is less than 100, it is better to take all of them. So the sample in this study was taken 15% of the total population, namely 60 employees, the data collection used was by using a questionnaire given randomly to the respondents. Data using SPSS version 21.0 for windows. Results Based on the research, the validity test was declared valid becausethe value of rcount > rtable, the reliability test was accepted because the alpha coefficient was above 0.60, the results of the multiple linear regression equation test were Y= 8.020 + 0.756 + 0.072 + e had a positive and significant effect on employee performance, the test it is known that the sig value for the effect of X1 on Y is 0.000 < 0.05 and X2 on Y is 0.165 > 0.05, the coefficient of determination (R2) is obtained by an R Square value of 0.734, this means that the influence of X1 and X2 variables is simultaneous effect on variable Y is equal to 0.73%.]]>
<![CDATA[PENGARUH BRAND IMAGE, DISTRIBUSI, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN ]]>
<![CDATA[Darwin]]>;
<![CDATA[Yayuk Yuliana]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (758.223 KB)
|
DOI: 10.32696/jimk.v2i1.1456
<![CDATA[This study aims to examine the effect of brand image (X1), distribution (X2), and promotion (X3) on consumer decisions (Y) to use J&T Express delivery services at Drop Point Krakatau Medan. The data used is data using probability sampling method, with a total sample of 98 respondents. The analysis method of this research uses multiple linear regression. The classical assumption test used has met the specified criteria, the t-test (partial test) shows that the brand image, distribution and promotion variables have a positive and significant effect on consumer decisions because the tcount > ttable brand image is 10.727 > 1.664, the tcount > ttable distribution of 2.698 > 1.664 and the value of tcount > ttable promotion of 11.872 > 1.664. From the results of the f test (simultaneous test) the value of fcount > ftable is 61,691 > 3.09, then this shows that brand image, distribution and promotion together have a significant effect on consumer decisions to use J&T Express delivery services at Drop Point Krakatau Medan.]]>
<![CDATA[PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWA ]]>
<![CDATA[Nanda Syafriliani]]>;
<![CDATA[Sari Wulandari]]>;
<![CDATA[M. Guffar Harahap]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (536.826 KB)
|
DOI: 10.32696/jimk.v2i1.1457
<![CDATA[This study aims to determine the effect of price perception and product quality on purchasing decisions for Javana tea products at Oke Swalayan Tanjung Morawa. This study uses a quantitative descriptive approach, aiming to determine the relationship between two or more variables. The population of this research is the consumers of Oke Swalayan Tanjung Morawa during the month of April as many as 1208 consumers. The sampling technique used is non-probability sampling, namely by accident. Researchers used a sample determination based on the Slovin formula and 92 respondents were used as research samples in this study. The analysis technique used is multiple regression analysis. The suitability test using the t test and f test as well as the coefficient of determination test. The results of the analysis obtained the value of t arithmetic for the variable Price Perception (X1) of 2.449. Then the calculated t obtained is greater than the t table value or 2.449 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.016 < 0.05. So it can be concluded that the price perception variable has a positive and significant effect on purchasing decisions. The results of the analysis obtained the t value for the Product Quality variable (X2) of 8,969. Then the calculated T obtained is greater than the T table value or 8.969 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.000 < 0.05. So it can be concluded that the Product Quality variable has a positive and significant effect on Purchase Decisions. Based on the simultaneous test, it can be seen that the calculated f value is 50,796 with a sig level of 0.000, therefore the sig value is 0.000 > 0.05 and the calculated F value is 50,796 > F table 3.10. This shows that the independent variables X1, and X2 simultaneously have a positive and significant effect on the variables. dependent Y. R square (R2) or the square of R shows the determinant coefficient is 0.533, meaning that the percentage contributed by Price Perception (X1) and Product Quality (X2) to Purchase Decision (Y) is 53.3%, while the remaining 46.7% is influenced by other variables which were not investigated by this study]]>
<![CDATA[PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PENGGUNA JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN ]]>
<![CDATA[Sofi Adinda Amri Nasution]]>;
<![CDATA[Yayuk Yuliana]]>
<![CDATA[ JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (499.81 KB)
|
DOI: 10.32696/jimk.v2i1.1458
<![CDATA[This study aims to examine the effect of brand image (X1), service quality (X2), and price (X3) on user satisfaction (Y) of J&T Express delivery services at Drop Point Krakatau Medan. The data used is primary data using probability sampling method, with a total sample of 98 respondents. The analysis method of this research uses multiple linear regression. The classical assumption test used has met the specified criteria, the t-test (partial test) shows that the brand image, service quality, and price variables have a positive and significant effect on user satisfaction because the tcount > ttable of brand image is 10.606 > 1.664, the tcount > ttable of service quality is 2.874 > 1.664 and tcount > ttable of price is 11.808 > 1.664. From the results of the f test (simultaneous test) the value of fcount > ftable is 60.545 > 3.09, then this shows that brand image, service quality and price together have a significant effect on satisfaction of J&T Express service users at Drop Point Krakatau Medan]]>
