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Jurnal Kabar Masyarakat
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856337     EISSN : 29857724     DOI : 10.54066
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 284 Documents
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Pemberdayaan dalam Meningkatkan Pemasaran dan Manajemen Usaha UMKM Younie Craft di Kelurahan Tegalrejo, Kota Salatiga Pratiwi Jatining Putri; Divya Devi Arsita Syaharani; Elisa Agtrid Tivanka; Devi FItriyaningsih; Salma Navisa; Elvano Koni Bagaswara; Sri Mulyani; Dian Anjiliziani; Ulfi Ardiyani; Joko Pramono
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3097

Abstract

Tegalrejo Village, located in Argomulyo District, Salatiga City, has great potential in developing the local economy through the MSME sector. One of the MSMEs that is growing rapidly is Younie Craft, which produces handicraft products. However, this MSME faces various challenges, such as limited marketing, ineffective financial management, and limitations in operational management. For this reason, the Community Empowerment Practical Lecture (KPPM) program was carried out with the aim of providing assistance and solutions to overcome the problems that exist in Younie Craft. This assistance includes digital marketing training, simple bookkeeping, product innovation, and workspace layout arrangement to improve operational efficiency. The method used in this activity involves three stages, namely: (1) Preparation, which includes meetings with MSME owners and location observations; (2) Problem Analysis and Identification, where the team identifies key problems such as digital marketing, bookkeeping, product innovation, and layout arrangement; 3) Implementation, which includes providing solutions in the form of training and assistance in the fields of digital marketing, bookkeeping, product innovation, and layout arrangement. The results of this activity show significant improvements in terms of marketing through digital platforms, more structured financial management, and increased product quality and workspace efficiency. With this program, Younie Craft UMKM can increase competitiveness, expand the market, and make a positive contribution to the local economy in Tegalrejo Village.
Pengembangan Usaha Produksi Mie Kering dan Basah di UMKM Lampionmas Banjaran, Kecamatan Taman, Kabupaten Pemalang Tri Handayani; Hendra Hendra; Lavin Roro Shasita; Laili Ismatun Ningsih; Citra Karisma Deviani; Dian Arbaina; Olivia Natasya
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3109

Abstract

The UMKM that is the object of Team 3's community service activities is the UMKM "Mie Lampionmas" located on Jalan Bali No. 92 RT 03/RW 06 Banjaran Taman-Pemalang, Central Java. This UMKM produces semi-finished food ingredients, namely wet noodles and dry noodles. The purpose of implementing this community service activity is to provide assistance in business development in UMKM by identifying problems that exist in UMKM, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by UMKM, including not having a production process video, the appearance of social media and e-commerce is not attractive, the business location is not listed on Google Maps, the P-IRT has expired, the logo is not attractive, does not have an organizational structure and business profile, the business banner is not suitable for use, does not have a price list (catalog), promotional materials, pamphlets and promotional videos, has not determined the HPP clearly and simple financial reports. After carrying out the observation stage, several business development assistance programs were formulated, including making videos of the production and promotion process, optimizing social media and e-commerce, creating Google Maps locations, extending P-IRT and updating passwords, updating logos, creating organizational structures, profiles and creating new banners, creating price lists (catalogs), pamphlet promotions, calculating COGS, recording simple financial reports. After analyzing and applying the KKU program to the MSMEs, it resulted in positive impacts, including the MSMEs having videos for promotional materials, attractive social media and e-commerce displays, having location points on Google Maps, valid P-IRT and being able to log into the OSS account again, having a logo, organizational structure, business profile, banner, price list, promotional pamphlet, and calculating COGS and clear financial reports.
Advokasi dan Penyuluhan Bahaya Judi Online Bagi Masyarakat Dalam Meningkatkan Kesadaran dan Pengurangan Dampak Negatif di Baadia Baubau Ardiansyah Ardiansyah; Iswan Iswan; Rois Rois; Basrinang Basrinang
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.3120

Abstract

Background: Online gambling has become an increasing social problem in Indonesia, affecting various levels of society, especially among the younger generation. This phenomenon has widespread negative impacts, ranging from psychological, economic, to social aspects. Therefore, it is important to carry out educational and preventive efforts so that society can better understand the dangers posed by online gambling.Objective: This study aims to provide advocacy and education about the dangers of online gambling to the public through an education and information-based approach. Through this method, it is expected that society will raise awareness and understand the risks associated with online gambling behavior.Methods: This activity involves a series of programs, including counseling, group discussions, and the distribution of educational materials that cover information about the negative impacts of online gambling. The program also provides explanations about the importance of prevention through self-control and community empowerment so that they can be more alert to the potential dangers of online gambling.Results: The results of this activity show that the public is becoming more aware of the dangers of online gambling and the importance of prevention. In addition, people also understand the importance of self-control in avoiding involvement in online gambling. This program has a positive impact in increasing public understanding and awareness of this issue.Implications: Education and advocacy efforts on the dangers of online gambling need to continue to create a society that is more aware and protected from the negative impacts of online gambling.
Advokasi dan Penyuluhan Bahaya Laten Korupsi di Masyarakat Lamagga Baubau Farhan Farhan; Sugiono Sugiono; Suwarno Suwarno; Iin Handayani
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.3121

Abstract

Corruption is a serious issue that hinders development and community welfare. The Lamagga community in Baubau faces challenges in understanding and preventing corruption due to low legal literacy and insufficient oversight of public fund management. This advocacy and counseling program aims to increase community awareness and involvement in monitoring village policy transparency. The Participatory Action Research (PAR) method, using both qualitative and quantitative approaches, was employed through seminars, workshops, digital campaigns, and the establishment of community watchdog groups.The results indicate a significant increase in public awareness of corruption, with the percentage of residents who understand the reporting mechanism rising from 25% to 68%. Community participation in village discussions also increased from 20% to 55%, demonstrating the effectiveness of community-based education. However, challenges such as resistance from local officials and cultural barriers remain obstacles that require more persuasive approaches and continuous education. Therefore, stronger synergy between the community, government, and anti-corruption institutions is necessary to ensure the sustainability of this program. By fostering closer collaboration, it is hoped that transparency and accountability in public fund management can be achieved more effectively and sustainably.

Page 29 of 29 | Total Record : 284

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