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Jurnal Kabar Masyarakat
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856337     EISSN : 29857724     DOI : 10.54066
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 288 Documents
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Pemberdayaan dalam Meningkatkan Pemasaran dan Manajemen Usaha UMKM Younie Craft di Kelurahan Tegalrejo, Kota Salatiga Pratiwi Jatining Putri; Divya Devi Arsita Syaharani; Elisa Agtrid Tivanka; Devi FItriyaningsih; Salma Navisa; Elvano Koni Bagaswara; Sri Mulyani; Dian Anjiliziani; Ulfi Ardiyani; Joko Pramono
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3097

Abstract

Tegalrejo Village, located in Argomulyo District, Salatiga City, has great potential in developing the local economy through the MSME sector. One of the MSMEs that is growing rapidly is Younie Craft, which produces handicraft products. However, this MSME faces various challenges, such as limited marketing, ineffective financial management, and limitations in operational management. For this reason, the Community Empowerment Practical Lecture (KPPM) program was carried out with the aim of providing assistance and solutions to overcome the problems that exist in Younie Craft. This assistance includes digital marketing training, simple bookkeeping, product innovation, and workspace layout arrangement to improve operational efficiency. The method used in this activity involves three stages, namely: (1) Preparation, which includes meetings with MSME owners and location observations; (2) Problem Analysis and Identification, where the team identifies key problems such as digital marketing, bookkeeping, product innovation, and layout arrangement; 3) Implementation, which includes providing solutions in the form of training and assistance in the fields of digital marketing, bookkeeping, product innovation, and layout arrangement. The results of this activity show significant improvements in terms of marketing through digital platforms, more structured financial management, and increased product quality and workspace efficiency. With this program, Younie Craft UMKM can increase competitiveness, expand the market, and make a positive contribution to the local economy in Tegalrejo Village.
Pengembangan Usaha Produksi Mie Kering dan Basah di UMKM Lampionmas Banjaran, Kecamatan Taman, Kabupaten Pemalang Tri Handayani; Hendra Hendra; Lavin Roro Shasita; Laili Ismatun Ningsih; Citra Karisma Deviani; Dian Arbaina; Olivia Natasya
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3109

Abstract

The UMKM that is the object of Team 3's community service activities is the UMKM "Mie Lampionmas" located on Jalan Bali No. 92 RT 03/RW 06 Banjaran Taman-Pemalang, Central Java. This UMKM produces semi-finished food ingredients, namely wet noodles and dry noodles. The purpose of implementing this community service activity is to provide assistance in business development in UMKM by identifying problems that exist in UMKM, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by UMKM, including not having a production process video, the appearance of social media and e-commerce is not attractive, the business location is not listed on Google Maps, the P-IRT has expired, the logo is not attractive, does not have an organizational structure and business profile, the business banner is not suitable for use, does not have a price list (catalog), promotional materials, pamphlets and promotional videos, has not determined the HPP clearly and simple financial reports. After carrying out the observation stage, several business development assistance programs were formulated, including making videos of the production and promotion process, optimizing social media and e-commerce, creating Google Maps locations, extending P-IRT and updating passwords, updating logos, creating organizational structures, profiles and creating new banners, creating price lists (catalogs), pamphlet promotions, calculating COGS, recording simple financial reports. After analyzing and applying the KKU program to the MSMEs, it resulted in positive impacts, including the MSMEs having videos for promotional materials, attractive social media and e-commerce displays, having location points on Google Maps, valid P-IRT and being able to log into the OSS account again, having a logo, organizational structure, business profile, banner, price list, promotional pamphlet, and calculating COGS and clear financial reports.
Advokasi dan Penyuluhan Bahaya Judi Online Bagi Masyarakat Dalam Meningkatkan Kesadaran dan Pengurangan Dampak Negatif di Baadia Baubau Ardiansyah Ardiansyah; Iswan Iswan; Rois Rois; Basrinang Basrinang
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.3120

Abstract

Background: Online gambling has become an increasing social problem in Indonesia, affecting various levels of society, especially among the younger generation. This phenomenon has widespread negative impacts, ranging from psychological, economic, to social aspects. Therefore, it is important to carry out educational and preventive efforts so that society can better understand the dangers posed by online gambling.Objective: This study aims to provide advocacy and education about the dangers of online gambling to the public through an education and information-based approach. Through this method, it is expected that society will raise awareness and understand the risks associated with online gambling behavior.Methods: This activity involves a series of programs, including counseling, group discussions, and the distribution of educational materials that cover information about the negative impacts of online gambling. The program also provides explanations about the importance of prevention through self-control and community empowerment so that they can be more alert to the potential dangers of online gambling.Results: The results of this activity show that the public is becoming more aware of the dangers of online gambling and the importance of prevention. In addition, people also understand the importance of self-control in avoiding involvement in online gambling. This program has a positive impact in increasing public understanding and awareness of this issue.Implications: Education and advocacy efforts on the dangers of online gambling need to continue to create a society that is more aware and protected from the negative impacts of online gambling.
Advokasi dan Penyuluhan Bahaya Laten Korupsi di Masyarakat Lamagga Baubau Farhan Farhan; Sugiono Sugiono; Suwarno Suwarno; Iin Handayani
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.3121

Abstract

Corruption is a serious issue that hinders development and community welfare. The Lamagga community in Baubau faces challenges in understanding and preventing corruption due to low legal literacy and insufficient oversight of public fund management. This advocacy and counseling program aims to increase community awareness and involvement in monitoring village policy transparency. The Participatory Action Research (PAR) method, using both qualitative and quantitative approaches, was employed through seminars, workshops, digital campaigns, and the establishment of community watchdog groups.The results indicate a significant increase in public awareness of corruption, with the percentage of residents who understand the reporting mechanism rising from 25% to 68%. Community participation in village discussions also increased from 20% to 55%, demonstrating the effectiveness of community-based education. However, challenges such as resistance from local officials and cultural barriers remain obstacles that require more persuasive approaches and continuous education. Therefore, stronger synergy between the community, government, and anti-corruption institutions is necessary to ensure the sustainability of this program. By fostering closer collaboration, it is hoped that transparency and accountability in public fund management can be achieved more effectively and sustainably.
Edukasi Pola Hidup Sehat dan Pemeriksaan Kesehatan Gratis sebagai Upaya Peningkatan Kesadaran Kesehatan Masyarakat Desa Anjur Perkasa Alam; Diyan Yusri; Adinda Putri; Ahmad Sauqi Nasution; Ainul Umami Ernaz; Deni Syahputra; Dinda Wirandika Harahap; Intan Amalia; Jelita Taherani; Jeyssika Armaya; Maulida Yani Husna; M. Ariq Yazid; Merisa Nazlia; Muhammad Ihsan Amali; Poppy Meilinda; Umi Kalsum Cholia Manja Siregar; Zulfadli Maha
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3803

Abstract

Public awareness of the importance of health is still relatively low, especially in rural areas. This is due to limited access to information and health services. This community service activity aims to increase the knowledge and awareness of the village community through healthy lifestyle education and free health checkups. The methods used include counseling, interactive discussions, and health checks including blood pressure, blood sugar, and body mass index. The results of the activity show that there is an increase in public knowledge about a healthy lifestyle and an increase in awareness to carry out regular health check-ups. This activity also has a positive impact in early detection of public health conditions. In addition, the active participation of the community during the activity shows high enthusiasm for the program implemented. This program also strengthens the relationship between health workers and the community in promotive and preventive efforts. Thus, education and free health services are effective strategies in improving the health status of the village community and encouraging the formation of healthy living behaviors in a sustainable and independent manner.
Penerapan Perilaku Hidup Bersih dan Sehat pada Karyawan Embung Persemaian di Kota Tarakan Maria Selviana Joni; Vincentia Ade Rizky; Umi Latifah; Tri Astuti Sugiyatmi
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3804

Abstract

Clean and Healthy Living Behavior (PHBS) is a promotive and preventive effort that aims to improve the degree of public health through behavior change. Nursery reservoir employees have a high risk of exposure to the work environment in the form of dirty water, biological waste, and pathogenic microorganisms. This community service activity was carried out to increase the knowledge and practice of PHBS among employees of the nursery reservoir in Juata Tarakan based on national PHBS indicators. The implementation method includes counseling, demonstration, and evaluation using pre-test and post-test. The results showed a significant increase in employee knowledge, with an average pre-test score of 58.7 increasing to 78.3 in the post-test. The statistical test resulted in a value of p = 0.000 (p < 0.05), which confirms the effectiveness of PHBS educational interventions in improving workers' health knowledge and behavior. These findings provide practical implications that counseling-based education and demonstrations can be an effective strategy in encouraging the implementation of PHBS in risky work environments. Thus, this activity is expected to be able to support the creation of a healthier work environment, increase productivity, and become a model for community-based occupational health interventions.
Pendampingan Pengembangan Usaha Mikro Kecil Menengah "Rona Surya" Melalui Penguatan Pemasaran Digital, Pembaruan Identitas Merek, dan Pengelolaan Keuangan Sederhana Dida Maulidya Al Afshana; Akbar Marzuki Al Amin; Agung Winarno; Agus Hermawan
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3842

Abstract

Background: Micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in the food processing sector, frequently face challenges related to limited production capacity, conventional marketing practices, weak brand identity, and the absence of adequate financial documentation. These constraints often prevent MSMEs from experiencing sustainable business growth. Objective: This community service activity aims to provide comprehensive assistance to Rona Surya, a traditional snack MSME located in Wagir, Malang Regency, encompassing the formulation of production standard operating procedures (SOPs), digital marketing capacity building, brand identity renewal, human resource development, and simple financial recording training. Methods: The activity employed a participatory action approach through direct observation, structured problem identification, systematic assistance programs, and reflective evaluation conducted over 16 weeks (January to May 2026). Expected Results: The program produced a production SOP, active social media accounts (Instagram and TikTok) with a minimum of five promotional content items, a refreshed brand logo, a business banner, a simple organizational structure, a vision-mission document, and a basic cash book. The owner demonstrated measurable improvements in digital marketing skills, brand awareness management, and the importance of separating personal and business finances.
Membangun Masa Depan: Pentingnya Literasi Keuangan bagi TKI di Malaysia Miftahul Arifin; Herliani; Hasnaniah; Khuzaini
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3844

Abstract

Digitalization has become a fundamental pillar in the transformation of global labor governance, including for Indonesian Migrant Workers (TKI) in Malaysia, whose numbers reach more than 1.4 million people. This article aims to conduct an in-depth analysis of the urgency of digitalization in improving welfare, legal protection, and access to financial services for TKI in Malaysia through a systematic literature review with a descriptive qualitative approach. The research results show that digitalization has a significant impact in three main domains: (1) legal protection through migtech that bridges the gap between policy and practice, (2) economic efficiency and financial inclusion through fintech and digital wallets, and (3) competency empowerment through digital literacy training. However, various studies also highlight challenges such as suboptimal system privatization, low digital literacy, limited internet access, and the risk of cyber exploitation. The research conclusion emphasizes that digitalization is not merely an additional option but a strategic necessity for migrant workers in Malaysia to build a more independent, protected, and competitive future, with the caveat that a holistic approach involving the government, financial institutions, communities, and the strengthening of bilateral policies is needed.

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