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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i05
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Umum - Umum
Articles 44 Documents
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Search results for , issue "Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies" : 44 Documents clear
Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Fauzan Azmi; Samsir Samsir; Any Widayatsari; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
The Relationship Between Nurse Performance and Inpatient Satisfaction in Regional Hospitals, Madani Pekanbaru City Altrivel Saputra; Kurniawaty Fitri; Dian Puspita Novrianti
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.581

Abstract

This study aims to test the relationship between nurse performance and inpatient satisfaction at Madani Regional Hospital in Pekanbaru City. The population of this study was inpatients at the Madani Regional Hospital of Pekanbaru City. This study consisted of two variables, including Nurse Performance (X), and Patient Satisfaction (Y).  The samples in this study amounted to 120 samples using the Purposive Sampling method. The analysis method in this study uses Kendall's test or data processing using SPSS (Statistical Package of Social Science) version 25.0. Based on the results of the analysis shows that the Nurse's Performance in the range is quite good and Patient Satisfaction is in the range is quite good in general. The results of the hypothesis test stated that Nurse Performance has a strong relationship with Inpatient Satisfaction at Madani Regional Hospital in Pekanbaru City. This means that the higher the Nurse's Performance, the more Inpatient Satisfaction at the Madani Regional Hospital in Pekanbaru City.
Marketing Mix in an Effort to Maintain The Product GONG CHA on The Existence of International Sale of Beverage Products Rizki Nurul Nugraha; Fauzi Achmad Riyadi
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.598

Abstract

This research discusses the marketing mix in an effort to maintain Gong Cha products in the existence of sales of beverage products on an international scale with the aim of finding out whether the Gong Cha beverage brand applies a marketing mix in an effort to maintain its products on an international scale. This research uses a qualitative descriptive approach method to present a complete picture of gong cha products on an international scale. Research methods include observation and interviews with related parties, and documentation. And assisted by using Strength, Weakness, Opportunity and Challenge (SWOC) analysis to identify strengths, weaknesses, opportunities and threats in maintaining Gong Cha products on an international scale, especially in Indonesia, with the aim of maximizing strengths, minimizing weaknesses, and responding to challenges, and build opportunities in developing service businesses. The results of this research show that the Gong Cha beverage brand is able to maintain its products on an international scale. The findings in this research can help Gong Cha to maintain competition on an international scale, especially in Indonesia.
4P Marketing Mix Strategy Samsung Galaxy Series A05 Smartphone Products Olivia Yolanda; Rizki Nurul Nugraha
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.599

Abstract

Technological developments and the push of the era of globalization are one of the main causes of transformation and development of sophisticated technology. Smartphones are one of the electronic products that humans need in their daily mobility, whose main function is as a communication tool and have various functional features such as sending messages, listening to music, browsing, taking photos or videos, and running software applications. Samsung is a brand that sells electronic products, one of which is smartphones. This research aims to review the 4P marketing mix strategy for the Samsung Galaxy Series A05 smartphone product. The research method used is descriptive qualitative with SWOC analysis. It can be concluded that the 4P marketing mix for the Samsung Galaxy Series A05 Smartphone product using the SWOC approach produces four alternative strategies, namely: SO; WO; SC; WC. Thus, the marketing mix for the Samsung Galaxy A05 seeks to position the Samsung Galaxy A05 as a competitive choice in the lower middle class by prioritizing a balance between feature performance and price. The Samsung company must maintain the quality of its products and brand image. Increasing innovative, varied, and consistent promotions. Then take advantage of affiliates and brand ambassadors who are known to potential consumers. Using a brand image that is already embedded in society, creates new trends to increase opportunities to compete. Then expand market share with the aim of attracting more consumers.
Bibliometric Analysis: Trends And Contributions of Research in The Field of Artificial Intelligence Donny Febriansyah; Abdal Azis Alsaud
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.618

Abstract

This research aims to investigate research developments and research contributions in the field of Artificial Intelligence (AI) through a bibliometric analysis approach. Bibliometric data is obtained from various scientific reference sources including journal articles, conferences and books within a certain time period. The results of the analysis show an exponential growth in AI publications over the last few years. This study also identified a trend of strong research collaboration between researchers and research institutions in AI development. Dominant research topics include machine learning, natural language processing, image recognition, and robotics. Additionally, the study identifies the most prolific authors in the discipline and measures research impact based on the number of citations received. The results of this research provide deep insight into developments in AI research, enabling stakeholders to understand current research trends and focus. These findings can also serve as a guide for future research directions in the field of Artificial Intelligence.
Analysis of Tourism Attraction Potential in Ciliwung Muara Bersama as Ecotourism Destination in Jakarta Dipa Teruna Awaloedin; Rizki Nurul Nugraha; Vita Cecilia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.640

Abstract

This study examines the potential of tourist attractions in Ciliwung Muara Bersama as an ecotourism destination in Jakarta. This location provides natural beauty and preserved Betawi cultural elements, which constitute potential for development into an attractive and sustainable ecotourism destination. However, the potential inherent in Muara Ciliwung has not been developed into ecotourism attractions to help preserve the environment and contribute to the well-being of the local community. The research method involves collecting primary and secondary data through observation and interviews. Secondary data is obtained from relevant literature studies. A qualitative descriptive approach is used to analyze the data. The research findings indicate that Ciliwung Muara Bersama has attractive tourism potential, including pristine natural beauty, the flow of the Ciliwung River, and Betawi culture. Development efforts with ecotourism principles are necessary to optimize this potential, which includes increasing active community involvement, environmental conservation, and improving supporting facilities as key factors for the success of ecotourism development. This research emphasizes that the development of Ciliwung Muara Bersama as an ecotourism destination requires a holistic approach that considers environmental, cultural, and economic aspects. By addressing the existing challenges, the potential of this destination can be optimally realized, providing benefits for the environment, local communities, and visiting tourists.
Outlining Strategies for Increasing Health Accessibility in Rural Areas of Indonesia Nora Lelyana
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.643

Abstract

This study examines strategies for increasing health accessibility in rural areas of Indonesia by addressing the multifaceted challenges faced by rural communities. The study looks at the main things that make healthcare hard to get, such as socioeconomic factors, cultural beliefs, geographical limitations, and flaws in the current healthcare delivery systems. It does this using qualitative research methods and secondary data. Through a comprehensive review of existing literature and data sources, the study identifies key barriers to healthcare access and explores opportunities for promoting health equity in rural Indonesia. Findings reveal that poverty, transportation barriers, traditional healing practices, and geographic isolation significantly hinder health accessibility in rural communities. Furthermore, weaknesses within the healthcare system, such as limited resources and fragmentation, exacerbate disparities in access to quality care. However, the study also highlights opportunities for leveraging community engagement, technology, and public-private partnerships to overcome these challenges and enhance healthcare delivery in rural Indonesia. By addressing these barriers and capitalizing on available resources, policymakers can develop tailored strategies to improve health accessibility and promote equitable healthcare outcomes in rural areas. Keywords: community engagement, health accessibility, public-private partnerships, rural areas
Enhancing Logistics Distribution Efficiency for Indonesian Navy Warships in Operations Area Aris Sarjito
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.644

Abstract

The Indonesian Navy faces challenges in maintaining the readiness of warships deployed in external operation areas due to inefficiencies in logistics distribution. Understanding current practices and identifying bottlenecks is crucial for devising strategies to enhance logistics efficiency. This study aims to investigate the current logistics distribution practices of the Indonesian Navy, identify primary bottlenecks and inefficiencies, explore opportunities for optimization, and propose strategies for increasing logistics distribution efficiency to support warships in external operation areas. Utilizing Creswell's qualitative research framework, this study analyzes existing secondary data from academic journals, reports, and governmental documents related to naval logistics in Indonesia. The study reveals the current logistics distribution practices and procedures of the Indonesian Navy, identifies primary bottlenecks and inefficiencies within the existing system, explores opportunities for optimization of logistics processes and infrastructure, and proposes a comprehensive strategy for increasing logistics distribution efficiency to support the readiness of Indonesian Navy warships in external operation areas. By leveraging qualitative research methods and secondary data analysis, this study provides valuable insights into enhancing logistics distribution efficiency for Indonesian Navy warships, contributing to improved readiness and operational effectiveness in external operation areas.
The Application of The Rule of Three to Improve The Skill of Writing Children's Story Plots by PGSD Students of Al-Washliyah Archipelago Muslim University Medan Tiflatul Husna; Putri Juwita; Fita Fatria
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.648

Abstract

This research aims to improve children's story plot writing skills using the rule of three in FKIP PGSD students at Al Washliyah This research aims to improve children's story plot writing skills using the rule of three in FKIP PGSD students at Al Washliyah Muslim Nusantara University, Medan. Remembering that children's stories are an important part of the process of learning Indonesian language and literature in elementary school. The research method used in this research is a quantitative descriptive method with a one group pre-test post-test design type of research. The population and sample in this research were students of the Elementary School Teacher Education Study Program (PGSD) FKIP Al Washliyah Muslim Nusantara University. The population was 50 people and samples were taken using random sampling technique as many as 30 students. From the research results, it is known that the average score of class 5 A PGSD UMN Al Washliyah students in the initial pre-cycle condition was only 55.84%. After taking action in cycle I, student learning outcomes increased to 61.6%. To get better results, action was taken in cycle II. In this cycle student learning outcomes increased to 80.25%. From this it can be said that applying the rule of three in writing children's story plots can improve children's story plot writing skills for semester 5 A students of FKIP PGSD UMN Al Washliyah, Medan. The output targets in this research are national/international journals or proceedings.
The Role of Padepokan Ciliwung Condet in The Development of Betawi Cultural Tourism Ciliwung Condet Prama Hardika Suyono; Rizki Nurul Nugraha
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.652

Abstract

This research aims to examine the role of Padepokan Ciliwung Condet in developing Betawi cultural tourism in the Ciliwung Condet area. Betawi cultural tourism has great potential as a tourism attraction that can make a positive contribution to the local economy and preserve regional culture. Padepokan Ciliwung Condet, as a center for Betawi arts and cultural activities, is the main subject of this research. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews, direct observation and documentation studies. The research results show that Padepokan Ciliwung Condet has a significant role in developing Betawi cultural tourism. The Padepokan functions as a place for training in traditional Betawi arts, art exhibitions and a cultural information center. In the context of tourism development, Padepokan Ciliwung Condet plays a role in creating an authentic and memorable tourism experience for visitors. Its existence also contributes to the preservation of Betawi arts and culture, as well as promoting local community participation in the tourism industry. This research provides recommendations for increasing the role of Padepokan Ciliwung Condet in the development of Betawi cultural tourism, including more effective marketing strategies, improving infrastructure, and closer cooperation between related parties. Thus, it is hoped that the development of Betawi cultural tourism in Ciliwung Condet can have a sustainable positive impact on the local community and preserve the regional cultural heritage.

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