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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i05
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Umum - Umum
Articles 40 Documents
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Search results for , issue "Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies" : 40 Documents clear
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Ni Luh Putu Ayu Savitri Devi; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation Paskalis Dakhi
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1248

Abstract

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee I Gusti Ayu Wilya Susmitha Prami Dewi; Ni Luh Putu Surya Astitiani; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Febyola Agustina; Ni Made Widnyani; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Optimization of 5 GHz Wi-Fi Network Performance Using Leaky Feeder Cables in Building Infrastructure Vitania Maharani; Farida Arinie S; Hudiono Hudiono
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1263

Abstract

Wi-Fi operates on three frequencies: 2.4 GHz, 5 GHz, and 6 GHz. The 2.4 GHz frequency experiences more interference due to its shared frequency with Bluetooth. Wi-Fi on the 5 GHz frequency encounters less interference but has lower transmission power. This research aims to optimize the 5 GHz Wi-Fi network by utilizing Leaky Feeder cables in the AI building of the State Polytechnic of Malang. The study includes the analysis and design of Leaky Feeder cables, where the access point transmits Wi-Fi signals at a 5 GHz frequency through the leaky feeder cable, which is designed with small slots to allow a small amount of signal energy to leak out. For the farthest signal coverage, the access point reaches a distance of 77 meters with a signal strength of -89 dBm after the installation of the leaky feeder cable. This indicates that the leaky feeder cable has helped extend the access point's signal coverage to a greater distance, albeit with lower signal strength.
The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Putu Gede Arya Wardana; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
Design and Construction of Automatic Railway Crossing Gate Control Using Proximity and Infrared Sensors Based on Omron CP1E E30-SDRA PLC Kajat Sartono; Martin Djamin; Suryadi Suryadi
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1271

Abstract

Railway crossing gates are one of the railway infrastructure facilities. Currently, there are still many problems, especially in traffic accidents. The cause of traffic accidents at railway crossings generally occurs due to the lack of facilities and infrastructure (rail crossing gates) and negligence of guards in carrying out their duties. Therefore, it is necessary to design an automatic railway crossing gate. The prototype of the automatic railway crossing controller uses proximity and infrared sensors to detect the arrival and departure of trains. When the infrared or proximity sensor detects the arrival of a train, the Programmable Logic Controller (PLC) activates Pulse Width Modulation (PWM), buzzer, and Light Emitting Diode (LED), so that the crossing motor goes down. After the crossing touches the limit switch, the motor stops and the buzzer and Light Emitting Diode (LED) remain on. The infrared or proximity sensor detects the departure of the train so that it reverses the motor so that the crossing goes up, then turns off the buzzer and Light Emitting Diode (LED). In this way, it is hoped that this design can be used to increase the efficiency of the system's operational costs and optimize the railway crossing system and is expected to reduce the number of traffic accidents at railway crossings.
The Role of Environmental and Socioeconomic Factors in Mental Health Well-being: Insight from Jordan Ammin Abu El-Shaer; Ali Suleiman Harbi; Raghad Waleed Al-Harazneh
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1285

Abstract

Background and aims: Depression, anxiety, and stress are among the most common psychological disorders affecting people worldwide. These conditions can influence mental well-being, resulting in sustained feelings of sadness, worry, and hopelessness. This study aims to examine the relationship between environmental factors and psychological disorders (i.e., depression, anxiety, and stress) and to explore the relationship between socioeconomic factors and these psychological disorders, methods: Depression, anxiety, and stress were measured using the Arabic version of Depression, Anxiety, and Stress Scale - 21 items (DASS-21). Spearman's Rank Correlation was used to examine the relationship between environmental and socioeconomic factors and (anxiety, depression, and stress). The results were considered significant at P value ˂ 0.05, and the confidence interval (CI) was 95%. Results: The study included 409 participants. with a mean age of 36.42 years (SD ± 13.259). The majority were female (59.4%), married (57.2%), had a bachelor’s degree (46.5%), and were employed full-time (51.3%). The majority had an income of less than 500 JOD per month (53.5%). A negative significant relationship was found between Depression, anxiety, and stress and all environmental and socioeconomic factors except the proximity of green areas Conclusion: Environmental and socioeconomic factors were found to be significantly associated with mental health, indicating that both environmental and personal financial safety play crucial roles in influencing psychological well-being. These findings suggest that interventions aimed at improving access to natural environments and enhancing home security may be beneficial in promoting mental health and reducing depression, anxiety, and stress levels within the population.
IoT Based Poultry Cage Quality Monitoring System Farida Arinie Soelistianto; Argo Indrianto; Abdullah Anshori; Nur Rizza
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1287

Abstract

This research aims to create a better cage quality monitoring system in poultry farms, the parameters observed in particular are ammonia gas, where this gas greatly affects the health and productivity of laying hens, the data taken is processed in percentage terms and a comparison of several conditions in the location where the equipment is placed. The system is made using ESP32 microcontroller as the main board, DHT22 as a temperature and humidity sensor, MQ135 as a sensor to detect ammonia gas levels, GY302/BH1750 as a light sensor, light sensor or light meter sensor is used to optimize the circadian cycle of laying hens, the monitor system uses data sent by the main board to the database and taken as output by the mobile application. At the implementation stage, the system is able to function properly where the monitor system can send and receive data with the database as an intermediary between hardware and software. The DHT22 sensor can detect temperature and humidity changes with minimal error, the error rate obtained for DHT22 sensor reaches 2.26%, the MQ135 sensor can detect ammonia gas levels according to set program, the GY302/BH1750 sensor can detect changes in light with quite optimal accuracy, all sensor activities can be monitored through the software that has been created, when the system is used for a long period of time periodically the main board will stop sending data to the database, This can last 30 to 40 minutes, with a reboot solution.

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