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Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860415     EISSN : 29859611     DOI : 10.47861
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen" : 27 Documents clear
Pengaruh Kompetensi dan Budaya Organisasi Terhadap Produktivitas Kerja Karyawan Melalui Motivasi Kerja Pada PT Union Teknika Ayu Widiya Sari; Erni Yuningsih; Tini Kartini
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.432

Abstract

Productivity is an important factor for companies to achieve the goals set. Research objectives to determine the effect of competence and organizational culture on employee productivity through work motivation as an intervening Variable. The sample used is all employees of PT Union Teknika totaling 64 employees. The results showed that both simultaneously and partially competence and organizational culture affect work motivation, simultaneously and partially competence, organizational culture and work motivation are directly positive and significant to employee work productivity, work motivation is able to mediate the effect of competence on employee work productivity and work motivation is not able to mediate the effect of organizational culture on employee work productivity.
Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Pada PT. Setiajaya Mobilindo Depok Dio Faqih Saputra; Rani Kurniasari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.467

Abstract

Setiajaya Mobilindo Depok is a Toyota car showroom that sells four-wheeled vehicles for buying and selling to meet human needs. The data collection methods used in this thesis research are questionnaires, observations, and literature reviews. The population consists of 45 employees, and a sample of 45 was determined using the saturated sampling technique, processed using SPSS software version 25. Work discipline and work environment are important factors influencing employee performance. An employee's work discipline is influenced by the work environment and contributes to improving employee performance. PT. Setiajaya Mobilindo Depok should improve work discipline and the work environment to enhance employee performance. The results of this research show that Work Discipline (X1) and Work Environment (X2) have an impact on Employee Performance (Y) at PT. Setiajaya Mobilindo Depok, as evidenced by the t-test results: Work Discipline (4.286 > 2.018) with a probability of 0.000, and Work Environment (3.440 > 2.018) with a probability of 0.662. Simultaneously, the F-value (14.714 > 3.21) with a probability of 0.000.
Konsep Strategi Word of Mouth Marketing dalam Peningkatan Pengembangan Bisnis : Suatu Tinjauan Literatur Edi Irawan
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.482

Abstract

This article aims to review and seek to inform about the concept of word of mouth marketing strategy in enhancing business development. The research method used is qualitative and literature studies or library research. Based on the results and discussion, it can be concluded theoretically that to understand the concept of word of mouth marketing strategy in improving business development requires several important things, namely: (a) Word of mouth marketing dimensions consisting of talkers, topics, tools, talking part and tracking, (b) Creating word of mouth for a product through: The product must be able to evoke an emotional response and the product must have something that can advertise itself or inspire someone to ask about it.
Pengaruh Lokasi dan Kualitas Produk terhadap Keputusan Pembelian Mohamad Dextra Saputra
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.488

Abstract

This research is meant to find out the influence of place and product quality to the purchasing decision at the Central fresh fruit shop Jamanis Tasikmalaya. This research has been conducted due to the fact that the product sale at Central fresh fruit shop Jamanis Tasikmalaya has been decreased for the last one year. Many factors are the cause, one of which is the provision of incomplete products, so that the level of consumer purchases will be lower. The population in this study is all consumers who are making purchases at the jamanis Tasikmalaya fresh central fruit store. The sampling technique used is a non-probability sampling technique, precisely accidental sampling, which is a sample selection technique based on chance, that is, all members of the population who coincidentally meet the researcher can be sampled in the study. The determination of the number of samples used the unknown populations formula and obtained the results of 96 respondents. The results of simultaneous testing using the F test showed that the multiple linear regression model was feasible as a research model. Furthermore, using the t test shows that location has a significant and positive effect on purchasing decisions, while product quality has a significant and positive effect on purchasing decisions. Furthermore, the dominant independent variable towards purchasing decisions is product quality. We recommend that producers of fresh central fruit stores list location points by giving banners or signposts to make them easier to find and must be able to maintain the quality of their fruit products by sorting or separating fruits based on size, maturity level, damage, color, and so on.
Pengaruh LTDER, Ukuran Perusahaan, Dan Keputusan Investasi Terhadap Nilai Perusahaan Diahnisa Indriasari; Eko Widodo; Trisnia Widuri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.489

Abstract

This research was conducted to explain the effect of Long Term Debt to Equity Ratio (LTDER), firm size and investmen decision to firm value on companies sub sector cement which listed on the Indonesia Stock Exchange in 2015-2022. This type of research is quantitative with used secondary data from annual financial reports. The sampling technique used purposive sampling. The sample this study was 32 financial reports on companies sub sector cement in the 2015-2022 period. The analysis technique used panel data regression analysis. The results of this research showed that Long Term Debt to Equity Ratio (LTDER) had no significant negative effect on firm value, firm size had a significant positive effect on firm value, investmen decision had a significant positive effect on firm value, and Long Term Debt to Equity Ratio (LTDER), firm size, investmen decision simultaneously had a significant effect on firm value.
Pengaruh Displin Kerja dan Motivasi terhadap Kinerja Karyawan Dinas Koperasi dan Usaha Mikro Kota Depok Fachria Fauhatuzzahro; Rani kurniasari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.491

Abstract

This research was conducted at the Department of Cooperatives and Micro Enterprises, Depok City. The aim of this research is to determine the level of work discipline, motivation, employee performance and whether there is an influence of work discipline and motivation on employee performance, either partially or simultaneously. The research method used is a quantitative statistical method. The data collection technique used is by distributing questionnaires with data analysis techniques. In the research object, the influence of work discipline and motivation on the performance of employees of the Department of Cooperatives and Micro Enterprises of Depok City. In this study, researchers used a questionnaire that had been distributed to employees of the Department of Cooperatives and Micro Enterprises of Depok City who had filled out the questionnaire/questionnaire. The test stages carried out are: existing instrument test (validity test and reliability test), classical assumption test (normality test, multicollinearity and heteroscedasticity test), multiple linear analysis test. Test the coefficient of determination R2, t test and f test, and with the help of Google form and data that has been proven valid and succeeded in collecting 50 respondents. In partial hypothesis testing, the work discipline variable (X1) has a positive and significant effect on employee performance because the value is 3.807 > 1.676. Apart from that, it is known that the sig value is 0.000, where the sig value. smaller than 0.05 or 0.000 < 0.05 then Ho is rejected and Ha is accepted, meaning that the work environment is significant for employee performance (Y). Motivation (X2) has a significant effect on employee performance because the calculated t value is greater, 3,382 < 1,676. Apart from that, it is known that the sig. equal to 0.616 > 0.05, then Ho is accepted and Ha is rejected, meaning that work motivation has a negative but significant effect on employee performance (Y). Simultaneously testing the hypothesis can be seen that the sig. value for the influence of (X1) and (X2) on (Y) is 0.000 < 0.05 and the Fcount value is 23.935 > 4.03, so it can be concluded that Ho is rejected, Ha is accepted, in the words On the other hand, there is a simultaneous and significant influence of variables (X1) and (X2) on variable (Y). Based on the analysis of respondents' answers, it was concluded that there was an influence of work discipline and motivation on employee performance at the Department of Cooperatives and Micro Enterprises in Depok City, both partially and simultaneously.
Implementasi Metode Scrum Dan Analisis Swot Sebagai Strategi Framework Customer Relationship Management (CRM) Pada Perusahaan Aqilla Rent Car Semarang Daniel Adi Setya Rahardjo
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.927

Abstract

Main problem: implementation of the scrum method and swot analysis as a customer relationship management (crm) framework strategy at the aqilla rent car company semarang. Objective: analyze and apply the schrum and swot methods as crd at the aqilla rent car company semarang. Originality: implementation of the scrum method and swot analysis as a customer relationship management (crm) framework strategy at the aqilla rent car company semarang. Method: the research method uses the schrum method and swot analysis. Results: judging from the methodology structure, the crm system is proposed to provide attributes that help clients make it easier to place orders.

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