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Auliya Rosiana
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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29643007     DOI : 10.58765
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2 No 1 (2024): Current issue 4" : 5 Documents clear
Convergence and Divergence in Asian Countries Through Machine Learning Algorithms Marwanto, Burhan; Iswantoro, Ibnu Yanuar; Andleeb, Naima
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.124

Abstract

Abstract Objective of this paper is to empirically examine the convergence of operating economies between five selected Asian countries (ie Thailand, Singapore, Malaysia, Philippines and Indonesia). In particular, it seeks to investigate how increased economic integration impacts levels of income between countries among the five founding members of ASEAN. The new Machine Learning (ML) approach was implemented alongside panel data analysis (GMM), and implementation of the KOF Globalization Index. Results The Generalized Method of Moments (GMM) highlights that the theory of endogenous growth appears to be supported for selected Asian countries, which shows evidence of differing strengths due to unequal growth and polarization dynamics. Addressing the technical issues raised by the econometrics approach, the new ML algorithm provides contrasting but interesting results. Using the KOF Globalization Index, the authors confirm how the last phase of globalization governed the conditions for economic convergence among sample members. Using the KOF Globalization Index, the authors confirm how the last phase of globalization set the conditions for economic convergence among sample members. In fact, the new LSTM algorithm has provided consistent evidence supporting the existence of convergent forces. in fact, the results highlight the effectiveness of our chosen experiment and algorithm. High predictability of the author's model and no self-alignment in values ​​shows convergence between economies.
Strategy Diversification Towards Firms Sustainability wildan, khairul; Qayyum, Abdul
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.125

Abstract

Abstrak Purpose – This study aims to determine the diversification strategy has a significant positive effect on the sustainability of hospitality firms. Design/methodology/approach – The research method used is a literature study research method (Library Research) using an inductive analysis model originating from a number of literature which includes references to books that can support writing content and a number of internet sites that can add scientific vehicles as a support topic of discussion. Findings and Discussion – The results obtained in the study indicate that the diversification strategy has a significant positive effect on the sustainability of hospitality firms. Also, it has a significant positive moderating effect on the relationship between the diversification strategies sustainability of hospitality firms. Conclusion – A review of several previous journal studies yielded very positive results related to the diversification strategy for the sustainability of hospitality firms based on the research results concluding that hospitality firms must diversify their services or products to gain market share with customer support or improve organizational performance in the long term while at the same time sustainability.
Impact of Leadership Styles on Employees' Performance Setiawan, I Gede Andri; nurtrisnawati; Sheidu, Comfort Fatimoh
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.126

Abstract

Purpose – This research is to determine the effect of leadership on employee performance. Methodology – This research uses qualitative methods and a literature review (Library Research) using an inductive analysis model. Researchers take library sources through online media on the Google Scholar application with the keyword "The influence of leadership on employee performance" with the publishing category since 2023 and based on the order of the date, the results obtained were still very large so a screening was carried out according to the objectives and relevance of the research, the results obtained were 8 articles for comparison. Findings and Discussion – The results of this study are that there is an influence of leadership on employee performance and there are other supporting factors that affect employee performance.
Analysis of the Staffing Needs Division in a Persero Company Using the Workload Indicator Staffing Needs (WISN) Method Wedadjati, Ratna Sesotya; Helmi, Sulaiman
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.164

Abstract

Purpose – This research aims to find out the needs of employees or human resources at PT PLN UIP Tanjung Jati B Jepara based on the WISN method and find solutions to problems related to employees or human resources from WISN calculations.  Methodology – The workload calculation method at PT PLN UIP Tanjung Jati B uses the WISN (Workload Indicator Staffing Need) workload calculation. Calculations using WISN are easy to do with validity and reliability that have been measured valid and reliable. Originality – This study analyzed human resource needs at one of the large state-owned companies, namely PT PLN Tanjung Jati B Jepara, which was carried out to improve excellent service to the company. Findings and Discussion – The workload using the WISN method, PT PLN UIP Tanjung Jati B Jepara, has a workforce of 81 people. The total number of gaps from the WISN calculation results is 20 people or less than 20 staff. Conclusion – Utilizing the WISN method at PT PLN UIP Tanjung Jati B Jepara highlighted a workforce gap of 20 employees in a total staff of 81. Addressing this gap is essential for optimizing operational efficiency and enhancing service quality. This study underscores the importance of strategic human resource planning to meet organizational demands, ensuring continued success and service excellence at PT PLN Tanjung Jati B Jepara. Keywords: Management, human resource, excellent service,  staffing needs, workload
Bibliometric Analysis in Event Sponsorship Marketing Strategy in Increasing Brand Exposure Susanto, Dimas Jayamahe; Ahmad; Astutiningsih, Lucya Friska
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.182

Abstract

Purpose – This paper aims to provide a general overview of brand exposure for a brand in sponsorship marketing methods. Special attention is paid to articles directly related to Marketing, Brand Exposure, and Sponsorship Methodology – Bibliometric analysis was carried out on 68 documents extracted from the WOS database, using VOS viewer software. Findings – This literature has achieved great development and implemented different research lines. A special analysis of the academic literature on Brand Exposure in the field of Marketing and Sponsorship has been carried out in Brand Exposure. Implication – The development of scientific knowledge about Brand Exposure has made this the center of business management studies regarding the focus on marketing sponsorship of a brand at an event. Originality – Several previous studies have provided a systematic review of the literature using different approaches, but did not explain in detail the structure of the effect of brands on sponsorship itself dictating the need for further development. Conclusion – The relationship between Brand Exposure and Sponsorship. Sponsorship carried out by a brand can increase brand awareness, visibility, and brand recognition. By supporting a popular event or cause, sponsors can expand their brand's reach and create an emotional connection with consumers  

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