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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2025): IJMSA" : 9 Documents clear
The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta Richelle Valerie Tiofli; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.333

Abstract

This study looks at how customer perception, brand image, and electronic word-of-mouth (e-WOM) affect consumers' inclinations to buy products. This study used a quantitative methodology, and 120 respondents were given an online questionnaire to complete in order to gather data. These responders are customers who are knowledgeable about a certain product. Through the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The study's findings indicate that purchase intention is significantly influenced by e-WOM, customer perception, and brand image. Brand image has been shown to have the most influence on customer purchase choices out of these three elements. There are useful ramifications for marketing tactics from this result. Therefore, in order to draw in more customers, it is critical for businesses to improve their brand image. Enhancing e-WOM and preserving favorable customer views are also essential for raising purchase intentions. It is thus believed that this study would help businesses create more successful marketing plans in cutthroat marketplaces.
The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes Javier Goldin; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.334

Abstract

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes.  This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once.  Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS.  The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05).  Brand image has been proven to have a positive and significant impact on purchase intention (β = 0.093, p < 0.001), whereas brand equity does not show a significant effect (β = 0.337, p > 0.05).  The coefficient of determination shows that these three variables influence purchase intention by 22.1%, whereas 77.9% are influenced by other variables.  These findings indicate that, in the Indonesian market, brand image plays a more significant role in influencing purchase intention than celebrity endorsement and brand equity for Adidas shoe products.  The results of this research have important implications for Adidas’ marketing strategy in Indonesia, particularly in terms of resource allocation and brand image development.
An Influence of Oil Prices and Inflation on Stock Price at Crude Oils Corp in 2012-2021 Andriyani Hapsari; Luthfia Nurul Khumaidah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.359

Abstract

The research aims to find out and empirical evidence whether the oil price and inflation affects the stock price at Crude Oils Corp. in 2012-2021 as simultaneously and partially. This study uses quantitative methodology, with causality type. The sample used includes data from 2012 to 2021 on oil prices, inflation, and stock market at crude oils Corp. Data analysis uses multiple linear regression techniques with the support of IBM SPSS Ver25 program. In this study, the proceeds is reinforced by the results of the joint test of the two variables producing significance and also a strong contribution to the variable with a determination score of 79.3 percent. The highest influence on stock prices at Crude Oils Corp. is the inflation variable with a t-count of 5,524 while the oil price variable only produces a t-count of 2,627. Both variables above have significant positive results from the proceeds of the regression test. Companies can make policies when facing falling oil prices so that companies can still make a profit, then potential investors should use other information that can be used as a reference in making investment decisions, especially about Stock Price of Crude Oils.
Cyber Resilience to Digital Threats for Education Institutions 4.0 Budi Wibowo; Andrie Yuswanto; Taufik Hidayat; Nadim Ibrahim
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.370

Abstract

The emergence of Education 4.0, characterized by personalized learning, smart technologies, and digital interconnectivity, has revolutionized academic environments. However, this digital transformation has simultaneously increased the exposure of educational institutions to sophisticated cyber threats. This research addresses the pressing need for a robust cyber resilience framework tailored to the education sector. Employing a qualitative descriptive methodology, supported by secondary data analysis and case study reviews, the study identifies core vulnerabilities in digital infrastructure, policy shortcomings, and a general lack of cybersecurity awareness among stakeholders. In response, the paper proposes a contextualized cyber resilience framework grounded in layered security principles, zero-trust architecture, and institution-wide digital hygiene initiatives. Key findings indicate that effective cyber resilience in Education 4.0 must be multidimensional, incorporating stringent policy enforcement, continuous digital skills training, and adaptive technological strategies. The primary contribution of this study lies in offering a practical, scalable framework that aligns cybersecurity practices with the evolving demands of digital education. Future research is encouraged to explore real-time implementation metrics, cross-institutional collaborations, and the integration of AI-driven threat detection systems to further strengthen educational cyber resilience.
Strategic Scheduling of a Live Migration Virtual Machine using Machine Learning: A Review Taufik Hidayat; Parastoo Alaei Roozbahani
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.387

Abstract

This paper discusses virtual machines (VM) and their use in server technology. This study focuses on the use of machine learning (ML) to schedule live migrations of VMs. The authors conducted a systematic literature review (SLR) to gather evidence of ML research in server migration. The study found that there is a lack of research in this area, and quantitative research can be conducted to explore the potential of ML in terms of server migration. The paper also presents a selection of paper criteria defined for the study, including the exclusion and inclusion criteria, quality assessment, and quantity assessment. The authors retrieved reliable and related papers using the definition of the paper selection criteria and keywords. The SLR method is not discussed in all papers, and the authors want to develop the title into SLR format to produce high-quality papers on live migration VM machine learning. The paper also includes a journal review that discusses the theory of graph team infra and the scheduling algorithm. The authors also present their research questions, which include the definition of virtual machine, live migration, and its application. The paper includes a list of references that discuss various aspects of VMs, including migration strategies, scheduling methods, and self- management of virtual network resources. The authors conclude that there is a need for further research in the area of ML in server migration, and quantitative research can be conducted to explore the potential of ML in this field.
The Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchase Decisions at Lain Hati Coffee Café Hukmu Adam Mulawarman; Ririn Wulandari
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.360

Abstract

This study aims to examine and analyze the Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchasing Decisions at Cafe Kopi Lain Hati. The independent variables consist of Lifestyle, Product Quality, and Social Media Marketing Promotion. The dependent variable is Purchasing Decision of consumers of Kopi Lain Hati. The population in this study were consumers of Kopi Lain Hati in West Jakarta. The sample was 140 respondents. The data analysis technique used in this study was the Component or Variance Based Structural Equation Model. Hypothesis testing is shown from the inner model, where the instrument test was previously carried out. Data were collected by distributing questionnaires to consumers and processed using the Smart PLS 3.0 program. The results of this study are that Lifestyle has a positive and significant effect on purchasing decisions, Product Quality has a positive and significant effect on purchasing decisions, and Social Media Promotion has a positive and significant effect on purchasing decisions. The results of the study are used as a basis for compiling marketing strategies, especially at Cafe Kopi Lain Hati, as well as marketing strategies for similar companies.
An Analysis of Capital and Pricing in Supporting Business Sustainability of Traditional Market Traders in Sudimampir, Banjarmasin Hikmahwati Hikmahwati; Nabila Almaida; Naylia Nikmah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.402

Abstract

This study was conducted to examine the influence of business capital and pricing on the sustainability of traders operating in Sudimampir Market, Banjarmasin. The background of the research highlights the importance of financial strength and price competitiveness as key factors in ensuring the long-term viability of small traders in traditional markets. The study aims to determine whether these two variables capital and price significantly affect business sustainability. A quantitative approach with a causal associative method was applied, involving 40 traders as respondents. Data were analysed using multiple linear regression with SPSS version 22. The results show that both business capital and price have a positive and significant effect on business sustainability. Specifically, the significance values for capital and price were 0.034 and 0.001 respectively, indicating strong statistical relevance. The coefficient of determination (R²) was 0.357, meaning 35.7% of the variation in business sustainability can be explained by the two variables. The study contributes to the field by reinforcing the role of capital and pricing strategies in sustaining micro-enterprises and offers practical insights for traders and policymakers seeking to support traditional markets.
Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

Abstract

A common metric for assessing how a company's strategy affects competition is business performance.  In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance.  The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods.  The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods.  Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data.  This method of data analysis combines Smart PLS with SEM.  The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.
The Effect of Social Interaction, Social Media on Brand Equity and Purchase Intention of Starbucks Brand Arifin Djakasaputra; M.Tony Nawawi
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.413

Abstract

Building brand equity is extremely important because it serves the company's identity and is one of the main factors in consumer decision-making when purchasing a product. In the digital age, social interaction and social media are key factors that determine consumer perceptions of a brand. This study aims to examine the influence of social interaction and social media on brand equity and its impact on consumer purchase intention, using Starbucks in Jakarta as a case study. This study uses a non-probability sampling method with a purposive sampling technique on 120 respondents who are Starbucks customers. The research instrument was measured using a Likert scale with several indicators for the social interaction, social media, brand equity, and purchase intention variables. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The research results indicate that social media has a positive and significant influence on brand equity, and social interaction also has a positive and significant influence on brand equity, while brand equity is proven to have a positive and significant influence on consumer purchase intention. This finding confirms the importance of social media-based marketing strategies and social interaction in enhancing brand equity, which can ultimately drive consumer purchase intention. The implications of this research contribute theoretically to the digital marketing literature and have practical implications for companies in designing more effective brand communication strategies.

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