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Muhammad Aras
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Indonesian Journal of Economics, Entrepreneurship, and Innovation
Published by Institute for Learning Innovation and Counseling
ISSN : -     EISSN : 27218287     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Indonesian Journal of Economics, Entrepreneurship, and Innovation is a journal published by the ILIN Institute Research Institute with a blind review process having e-ISSN: 2721-8287. aims to publish articles or scientific work in the form of research results from students, teachers, lecturers and economic practitioners in Indonesia and from various countries in the world. Indonesian Journal of Economics, Entrepreneurship, and Innovation The focus of this journal article is Economics, Economic Education, Management, Entrepreneurship, and start-up, both in educational institutions and outside educational institutions. This journal is published three times a year namely May, September and January Articles sent to the Indonesian Journal of Economics, Entrepreneurship, and Innovation must be in the Doc format (using Microsoft Word) in both Indonesian and English. for the initial review stage by the editor and subsequently to the reviewer review according to their area of ​​expertise. Articles are posted online through the website by first registering and then submitting articles.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 1 (2021): Mei" : 6 Documents clear
ANALISIS E-COMMERCE BERBASIS MARKETPLACE YANG BERPERAN MEMBANTU WIRAUSAHA PEMULA DALAM MENJALANKAN BISNIS Thomas Sumarsan Goh; Erika Erika; Henry Henry; Albert Albert; Edison Sagala
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.722 KB) | DOI: 10.31960/ijoeei.v2i1.993

Abstract

Entrepreneurship is needed to open job vacancies. This study focuses on entrepreneurs who start a business with e-commerce with the interview method. With marketplace-based e-commerce, all the products displayed in it will be easier for people to see. In using the marketplace, the responsibility of business actors must also be applied. The results of this study indicate that entrepreneurs who are new to running a business are mostly assisted by marketplace-based e-commerce to market their new products and consumers will easily find the products they need efficiently and without having to spend a lot of time. to buy it. Entrepreneurs who use the marketplace must be able to maintain the products and quality offered to consumers so that these products can be trusted by everyone who visits online. In developing a business, convenience is the main thing in doing business, which can also make buyers feel more satisfied so that buyers will make a repurchase.
FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN ULANG E-BANKING Ivana Sulistianingsih; Yudha Trishananto
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.836 KB) | DOI: 10.31960/ijoeei.v2i1.1013

Abstract

Kualitas layanan yang diberikan oleh bank memang sangat berpengaruh bagi nasabah untuk terus menggunakan layanan electronic banking bank syariah, hal ini membuat bank terus melakukan inovasi agar nasabah tetap menggunakan layanan bank syariah. Faktor kepuasan yang diterima oleh nasabah juga menjadi salah satu faktor yang harus dipertimbangkan bank. Responden pada penelitian ini adalah seluruh masyarakat kota semarang yang pernah atau sedang menggunakan electronic banking bank syariah dengan 100 sampel. Metode pengumpulan data dilakukan melalui kuisioner. Data diolah dengan smartPLS, dianalisis dengan convergent validity (AVE), Uji path coefficient, coefficient determination, uji hipotesis menggunakan bootstrap, serta uji pengaruh langsung dan tidak langsung menggunakan structural equation modeling (SEM). Temuan penelitian menunjukkan bahwa persepsi manfaat dan religiusitas berpengaruh signifikan terhadap minat menggunakan ulang electronic banking bank syariah, dan kualitas layanan tidak berpengaruh signifikan terhadap minat menggunakan ulang electronic banking bank syariah, kepuasan berpengaruh signifikan terhadap minat menggunakan ulang electronic banking bank syariah dan kepuasan berpengaruh signifikan memediasi pengaruh antara persepsi manfaat, kualitas layanan dan religiusitas dengan minat menggunakan ulang electronic banking bank syariah.
PENGARUH LITERASI EKONOMI DAN LITERASI DIGITAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA Jerni Hasmiah; Thamrin Tahir; Muhammad Hasan; Rahmatullah; Ihsan Said
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.916 KB) | DOI: 10.31960/ijoeei.v2i1.1038

Abstract

The purpose of this study was to determine the effect of economic literacy and digital literacy on entrepreneurial interest in students of the Economic Education Study Program, Faculty of Economics, Makassar State University. This study uses a quantitative approach with correlation research. Data collection techniques were carried out by observation and distributing questionnaires (questionnaires). The population in this study was 329 students of the 2017-2019 Economics Education Study Program, with a sample of 77 students. Data analysis technique using multiple linear regression. with the results of the study showing that partially the economic literacy variable has a positive and significant effect on the interest in entrepreneurship, and the digital literacy variable has a positive and significant effect on the entrepreneurial interest of the students of the Economic Education Study Program, Faculty of Economics, Makassar State University. And simultaneously the variables of economic literacy and digital literacy have a positive effect on the entrepreneurial interest of   students of the Economic Education Study Program, Faculty of Economics, Makassar State University.    
PENJUALAN PRODUK KERAJINAN TANGAN HOME INDUSTRI R-CRAFT BERBASIS E-MARKETING Nur Dian Wahyuni; Tuti Supatminingsih; Muhammad Hasan; Muhammad Dinar; Muh. Ihsan Said Ahmad
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.255 KB) | DOI: 10.31960/ijoeei.v2i1.1039

Abstract

Penelitian bertujuan untuk mengetahui peranan e-marketing dalam mendukung penjualan produk kerajinan home industry R-Craft Kecamatan Tallo, Kota Makassar. Informan yang diambil dalam penelitian ini yaitu Ibu Fatriani selaku pemilik rumah produksi R-Craft dan bapak Muh. Yunus selaku suami Ibu Fatriani. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Berdasarkan hasil penelitian menunjukkan bahwa e-marketing yang digunakan Ibu Fatriani melalui media sosial seperti Facebook, Whatsapp, Instagram dan Toko pedia. Sangat berperan dalam mendukung penjualan produknya diantaranya dengan e-marketing dapat menemukan consumer baru, dapat membagikan informasi, meningkatkan penjualan, keamanan dalam menggunakan e-marketing, menghemat biaya dan tenaga dan dapat melakukan respon langsung.
BRAND LOYALTY IN HIGHER EDUCATION INSTITUTION: THE EFFECTS OF BRAND AWARENESS AND BRAND ASSOCIATION MODERATED BY BRAND IDENTITY Milcha Handayani Tammubua
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.193 KB) | DOI: 10.31960/ijoeei.v2i1.1041

Abstract

This study analyzes the effects of brand awareness and brand association on brand loyalty in the higher education sector and analyzes the role of brand identity as a moderating variable. This research used 182 respondents of Universitas Terbuka (Indonesian Open University) as the sample, which the obtained data through distributing the questionnaires to respondents. Data were analyzed using the SEM-PLS method with the help of SmartPLS software. The results showed that brand awareness and associations had a positive and significant effect on brand loyalty. In addition, this study also confirms the role of brand identity as a moderating influence of brand awareness on brand loyalty. The influence of brand awareness on brand loyalty will be more substantial when higher education has a strong brand identity.
The Influence of Leadership Style on the Effectiveness of Financial Management in Education Quality Assurance Institution Department of Education Ratu Noorita Achmad; Fitriani Fitriani
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.998 KB) | DOI: 10.31960/ijoeei.v2i1.1043

Abstract

This study aims to find out the effect of leadership style on the effectiveness of financial management at the Educational Quality Assurance Institute (LPMP). The research design used in this research is quantitative research methods. Descriptive statistical analysis is used with the intention of describing the effect of leadership style on financial management. The population as the subject of this research is the budget executor in the work unit in LPMP Gorontalo Province. The sampling method used was Simple Random Sampling. The results showed that the leadership style had a positive and significant effect on the effectiveness of financial management.

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