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Scientia Human Capital and Organizational Behavior
Published by Scientia Integritas Utama
ISSN : 29875552     EISSN : 29880122     DOI : https://doi.org/10.56282/shcob.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Scientia Human Capital and Organizational Behavior. The journal is theoretical and empirical in nature and presents the role of human capital in the implementation of personnel policy in an organisation. The aim of the Journal is to present diagnosis of the level of human capital that contributes to the implementation of personnel policy of public administration on the example of integration and welfare institutions examined.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
 1   2 
THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON PURCHASE DECISION THROUGH E-COMMERCE SHOPEE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS Wisnu Tri Sardi
Scientia Human Capital and Organizational Behavior Vol. 2 No. 1 (2023): Scientia Human Capital and Organizational Behavior
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/shcob.v2i1.397

Abstract

Wisnu Tri Sardi, Rosmaniar, Muh. Ashbar, 2023.Effects of cost and product quality on internet buying decisions (a case study for economics students, Angkaa) A case study involving economics students was used to investigate how product quality and cost influence customer purchasing decisions when shopping online. The research method chosen was a quantitative one. 2020 Economics Faculty students made up the study's population. The sample was created using the Slovin formula, with 87 respondents serving as the number of samples collected using proportionate random sampling. A questionnaire with 8 statements for the pricing variable, 12 for the product quality variable, and 8 for the purchase decision variable was used as the data collection method. and it was determined that every claim was true and reliable. Both primary and secondary data were used. Tools for data analysis include quantitative descriptive analysis, validity testing, reliability testing, multiple regression analysis testing, classical assumption testing (normality, multicollinearity, and heteroscedasticity tests), and hypothesis testing (partial, simultaneous, and coefficient determination tests). employing spss 22. The results of the hypothesis test (t-test) in this study demonstrate that the cost influences business students' online shopping purchasing choices in part. However, simultaneous testing (F-test) demonstrates that price and product quality simultaneously affect purchase decisions made through electronic shopping. Product quality characteristics do not partially influence the online shopping decisions of economics students. Ftable (3.10) > Fcount (26.004) 0.05 and 0.000 respectively, yes.
THE ROLE OF INNOVATION IN CREATING DIFFERENCE THROUGH MARKETING STRATEGY Mukhlisah; Nuraeni Kadir
Scientia Human Capital and Organizational Behavior Vol. 2 No. 1 (2023): Scientia Human Capital and Organizational Behavior
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/shcob.v2i1.413

Abstract

This study presents an overview of the role of innovation in creating differentiation through marketing strategies among food SMEs in Makassar City. This study was conducted with a qualitative and explorative approach. Informants in this study are MSME business actors. The sampling technique was carried out by snowball. Data was collected using in-depth interview techniques. Then the data were analyzed descriptively qualitatively with data reduction techniques, displaying data and drawing conclusions. The results of the study show that innovation and marketing are interrelated in supporting the sales of MSME products. Innovation is also a differentiator between one MSME and other MSMEs. Innovation can be done through a marketing strategy.
IMPLEMENTATION OF DIGITAL MARKETING STRATEGIES IN EFFORTS TO IMPROVE SUSTAINABLE BUSINESS PERFORMANCE rubson; Nuraeni Kadir
Scientia Human Capital and Organizational Behavior Vol. 2 No. 1 (2023): Scientia Human Capital and Organizational Behavior
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/shcob.v2i1.414

Abstract

The increasing use of social networks and the way their users communicate with companies on the Internet has given rise to new business models based on two-way communication between companies and Internet users. This study aims to find a model for implementing digital marketing strategies in an effort to improve sustainable business performance. In addition, this study is also to describe the digital marketing strategy carried out by MSME business actors. This research is a combined research (mix methods). Data was collected through questionnaires and in-depth interviews. Furthermore, quantitative data were analyzed to find a structural equation modeling (SEM) model, while qualitative data were analyzed descriptively. The research results confirm that digital marketing strategies can improve sustainable business performance. Digital marketing strategies are widely used by MSME business actors. These include presence on major social media platforms as well as email, SMS, search engine optimization and messaging apps such as Telegram, Facebook Masengger, Instagram and Whatsapp.

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