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Contact Name
DEDDY IBRAHIM RAUF
Contact Email
deddyibrahim09@gmail.com
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+6285299931836
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deddyibrahim09@gmail.com
Editorial Address
Jl. Batua Raya IX Lr. 3 No. 18a
Location
Kota makassar,
Sulawesi selatan
INDONESIA
(JUMPER)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 6 (2025): February" : 5 Documents clear
Experiential Marketing Strategy in International Marathon Running Event: A Qualitative Analysis of Generation Z Participants Riu, Isma Azis
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.456

Abstract

This qualitative study examines Generation Z’s engagement with experiential marketing strategies in international marathon events, focusing on the dynamic interplay between digital innovation, cultural authenticity, and emotional loyalty. Through a phenomenological analysis of 25 Gen Z participants (aged 18–26) at the Makassar International Marathon (2023–2024), the research identifies three core findings: (1) Gen Z’s preference for immersive, augmented reality (AR)-enabled pre-race activations over traditional sponsorships; (2) the pivotal role of social media as a platform for co-creating event narratives and fostering digital collectivism; and (3) the emergence of experience-driven loyalty, where cultural authenticity and memorable interactions supersede transactional rewards. The study reveals that Gen Z’s loyalty is contingent on glocalized strategies that harmonize global event standards with Makassar’s maritime heritage and youth-driven digital culture. Event organizers are urged to adopt hybrid experiential frameworks that balance technological advancements with grassroots human connections, shifting from service-dominant to experience-dominant marketing paradigms. These insights offer actionable pathways for enhancing participant engagement and positioning emerging destinations like Makassar as culturally resonant nodes in the global sports tourism landscape.
Empathic Leadership in Times of Disruption: A Case Study on Strategies to Sustain Employee Wellbeing Dipoatmodjo, Tenri Sayu Puspitaningsih
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.460

Abstract

In an era of relentless disruption, organizations face mounting pressure to safeguard employee well-being during transformative change. This qualitative case study investigates how empathic leadership sustains employee resilience in a technology-driven company undergoing structural reorganization. Drawing on in-depth interviews with 12 leaders and team members, the study identifies four key empathic behaviors: active listening, emotional validation, transparent communication, and personalized support. Findings reveal that leaders who consistently practice these behaviors foster psychological safety, mitigate burnout, and enhance collective adaptability. Participants emphasized that empathy transformed uncertainty into a shared challenge, with teams reporting heightened trust and collaboration. However, the research also uncovers tensions, including cultural biases that equate empathy with leniency and systemic barriers to personalizing support amid productivity demands. The study contributes to leadership and organizational behavior literature by framing empathy as a moral virtue and a strategic capability critical for navigating volatility. It calls for institutionalizing empathy through training, policy alignment, and metrics that value relational labor. Empathy leadership emerges as a scaffold for sustainable resilience by humanizing disruption, ensuring organizations thrive without sacrificing employee humanity.
From Policy to Culture: A Narrative Study on Organizational Culture Transformation through Green Human Resource Management Burhanuddin
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.462

Abstract

This qualitative narrative study investigates the role of Green Human Resource Management (Green HRM) in driving organizational culture transformation toward sustainability in South Sulawesi, Indonesia. As global environmental challenges intensify, organizations are increasingly tasked with moving beyond policy compliance to embedding ecological consciousness into their cultural fabric. Through semi-structured interviews with HR professionals and employees in two environmentally certified companies, this research explores how Green HRM practices such as green recruitment, eco-training, and sustainability-aligned performance appraisals reshape values, identities, and daily practices. Findings reveal that Green HRM fosters a collective environmental ethos by aligning individual and organizational identities with sustainability goals. Leadership commitment, peer influence, and the integration of ecological metrics into HR systems emerged as critical drivers of cultural change. Participants’ narratives highlighted pride in eco-friendly initiatives and a shift from viewing sustainability as a compliance requirement to a shared responsibility rooted in South Sulawesi’s socio-cultural context, where regional ecological vulnerabilities amplify the urgency of action. However, challenges persist in balancing productivity demands with sustainability imperatives, underscoring the need for adaptive strategies and collaborative problem-solving. This study contributes to the socio-cultural discourse on Green HRM, advocating for context-sensitive approaches that bridge global sustainability agendas with local realities. It offers practical insights for organizations seeking to transform environmental policies into lived cultural values.
Employee Perceptions of Virtual Reality (VR) Training in the Metaverse: A Case Study in a Fintech Company Kurniawan, Agung Widhi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.531

Abstract

This study examines employee perceptions of Virtual Reality (VR) training within a Jakarta-based fintech company, focusing on its effectiveness, challenges, and implications for equitable learning. Employing a qualitative case study approach, data were collected through participatory observation and semi-structured interviews with 25 employees engaged in a 12-week VR training program. Findings reveal that while VR enhances engagement and practical skill acquisition through immersive simulations, technical barriers, such as hardware discomfort, connectivity issues, and cognitive fatigue, pose significant challenges. Additionally, disparities in technological literacy and resource access underscored equity concerns, particularly among junior and non-technical staff. Despite these hurdles, collaborative VR modules fostered peer learning and motivation, though participants emphasized the irreplaceable value of human interaction in training. The study advocates for human-centered design principles, urging organizations to adopt participatory approaches and hybrid models that integrate VR with traditional mentoring. By addressing infrastructural and inclusivity gaps, fintech companies can harness VR’s potential to create adaptive, equitable training ecosystems in the metaverse era.
The Role of AI in Driving Sustainable HRM: A Phenomenological Study on the Use of People Analytics for Corporate Carbon Footprint Reduction Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.591

Abstract

This phenomenological study examines the role of artificial intelligence (AI) in advancing sustainable human resource management (HRM) practices, with a focus on reducing corporate carbon footprints through people analytics in Jakarta, Indonesia. As a megacity facing severe environmental degradation, Jakarta presents a critical context for exploring how AI-driven tools intersect with socio-cultural, ethical, and infrastructural realities. Through semi-structured interviews and focus group discussions with HR professionals and employees across diverse industries, the study reveals that while AI enhances precision in measuring emissions and optimizing eco-conscious workflows, its adoption is fraught with challenges. Key findings highlight tensions between technological efficiency and socio-economic inequities, ethical concerns over surveillance and algorithmic bias, and a pervasive "training gap" limiting AI’s accessibility. Participants emphasized the importance of participatory AI design, where frontline workers co-develop tools aligned with local practices, and collaborative models bridging public-private sectors. The study argues that AI’s potential in sustainable HRM hinges on balancing innovation with equity, ensuring tools are democratized, ethically governed, and integrated with human-centric values. By contextualizing these insights within Jakarta’s urban dynamics and global sustainability frameworks, such as the UN Sustainable Development Goals (SDGs), the research contributes actionable strategies for policymakers and organizations aiming to harmonize technological advancement with environmental and social justice.

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