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The Influence of Perceived Quality of Service on Purchasing Decisions at Skage Fried Chicken: The Role of Customer Engagement as an Intervening Variable Parinsi, Welimas Kristina; Lestari Musa, Dwi Anugrah; Pratiwi Musa, Kartika Septiary
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.423

This study analyzes the influence of perceived service quality (Quality of Service) on consumer purchasing decisions at Skage Fried Chicken, with customer engagement as an intervening variable. In the context of an increasingly competitive culinary industry, it is important for companies to understand the factors that influence consumer purchasing decisions. Data were collected through a survey involving 100 students of the Management Study Program, Makassar State University who had made purchases at the restaurant. The analysis method used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), which allows researchers to test the relationship between variables simultaneously. The results of the study indicate that service quality has a positive and significant influence on purchasing decisions, and customer engagement acts as a mediator that strengthens the relationship between service quality and purchasing decisions. These findings emphasize the importance of improving service quality to not only attract customers but also increase their engagement and purchasing decisions

Unlocking Imagination: The Role of Literacy Programs in Inspiring Young Readers Parinsi, Welimas Kristina; Musa, Kartika Septiary Pratiwi; Musa, Anugrah Dewi Lestasi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 4 (2024): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i4.425

Schools play a vital role in supporting the learning process and fostering students' reading interest, especially through libraries. As information hubs, libraries provide a wide range of reading materials that help students expand their knowledge, think critically, and develop a deeper understanding of various concepts.Literacy is more than just reading and writing—it also includes comprehension, as well as the ability to analyze and use information in different contexts. Well-designed literacy programs can help students develop these skills, especially when combined with engaging reading activities. Students’ reading interest is a key factor in the success of literacy programs and can be nurtured through enjoyable activities with support from both families and schools. Additionally, collaboration among various stakeholders, including the government, educational institutions, and communities, is essential in creating a strong reading culture. With effective library management and collective efforts from all parties, literacy programs can positively impact educational quality and better prepare students for future challenges

Empowering School Committees: Enhancing Facilities and Infrastructure Management at SMKN 1 Makassar Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestasi; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 5 (2025): January
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i5.426

This study aims to analyze the role of the school committee in managing facilities and infrastructure at SMKN 1 Makassar, focusing on the procurement, maintenance, and disposal of educational facilities. A qualitative approach with a case study design was used for this research. Data were collected through interviews, observations, and documentation, and analyzed inductively. The findings indicate that the school committee plays an active role in all stages of facility and infrastructure management, from planning to disposal. The committee's responsibilities encompass four main functions: advisor, supporter, controller, and mediator between the school and the community. While the committee has effectively carried out its duties, it still faces challenges such as limited land and funding. Nevertheless, the management of facilities and infrastructure at SMKN 1 Makassar has yielded satisfactory results with routine maintenance and procurement based on needs and priorities. This study concludes that the role of the school committee is essential in ensuring the smooth operation and sustainability of high-quality facilities and infrastructure, which in turn supports the quality of education at the school.

The Role of AI in Driving Sustainable HRM: A Phenomenological Study on the Use of People Analytics for Corporate Carbon Footprint Reduction Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.591

This phenomenological study examines the role of artificial intelligence (AI) in advancing sustainable human resource management (HRM) practices, with a focus on reducing corporate carbon footprints through people analytics in Jakarta, Indonesia. As a megacity facing severe environmental degradation, Jakarta presents a critical context for exploring how AI-driven tools intersect with socio-cultural, ethical, and infrastructural realities. Through semi-structured interviews and focus group discussions with HR professionals and employees across diverse industries, the study reveals that while AI enhances precision in measuring emissions and optimizing eco-conscious workflows, its adoption is fraught with challenges. Key findings highlight tensions between technological efficiency and socio-economic inequities, ethical concerns over surveillance and algorithmic bias, and a pervasive "training gap" limiting AI’s accessibility. Participants emphasized the importance of participatory AI design, where frontline workers co-develop tools aligned with local practices, and collaborative models bridging public-private sectors. The study argues that AI’s potential in sustainable HRM hinges on balancing innovation with equity, ensuring tools are democratized, ethically governed, and integrated with human-centric values. By contextualizing these insights within Jakarta’s urban dynamics and global sustainability frameworks, such as the UN Sustainable Development Goals (SDGs), the research contributes actionable strategies for policymakers and organizations aiming to harmonize technological advancement with environmental and social justice.

Ethical Use of AI in Continuous Recruitment: An Analysis of Algorithm Bias towards Candidates from Marginalized Backgrounds Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.592

This study explores the ethical implications of using Artificial Intelligence (AI) in continuous recruitment systems, with a specific focus on algorithmic bias against candidates from marginalized backgrounds in Makassar, Indonesia. Through a qualitative approach involving semi-structured interviews with HR practitioners, developers, and job seekers, the research reveals a concerning gap between technological advancement and ethical accountability. Participants from marginalized groups reported experiences of exclusion and invisibility, often without any transparency or feedback in the recruitment process. Meanwhile, most HR professionals and developers lacked awareness of how algorithmic models could replicate societal inequalities. The findings suggest that AI systems, if left unchecked, risk reinforcing discrimination rather than fostering equal opportunity. However, the study also uncovers a growing willingness among local stakeholders to engage in ethical reform and collaborative efforts toward more inclusive AI design. This research contributes to the discourse on fairness and accountability in digital hiring practices, offering actionable insights for socially responsible AI integration.

AI and Employee Well-being: A Case Study of Mental Health Chatbot Implementation in a Tech Company Parinsi, Welimas Kristina; Musa, Anugrah Dwi Lestari
Journal Management & Economics Review (JUMPER) Vol. 2 No. 9 (2025): May
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i9.593

The integration of artificial intelligence (AI) into workplace well-being strategies has generated growing interest, particularly through the use of mental health chatbots as scalable and accessible interventions. This study investigates the implementation of a mental health chatbot within a Jakarta-based technology company to explore its role in supporting employee well-being. Guided by a qualitative case study design, the research draws on semi-structured interviews, focus groups, and participant observations to capture employees’ lived experiences and perceptions of the chatbot. Data were analyzed thematically, following Braun and Clarke’s reflexive approach, with attention to cultural and organizational context. The findings reveal four overarching themes: accessibility and convenience, emotional safety and stigma reduction, limitations of empathy and personalization, and organizational integration and trust. Employees appreciated the immediacy and privacy afforded by the chatbot, which lowered barriers to help-seeking and contributed to reducing stigma surrounding mental health. However, participants also noted the chatbot’s limitations in conveying empathy and expressed concerns about data privacy and potential managerial oversight. These results suggest that mental health chatbots can serve as valuable adjuncts to existing well-being programs, offering first-line support and normalizing mental health conversations in the workplace. Yet, their effectiveness is contingent upon transparent data governance, cultural adaptation, and integration with human-based care. The study contributes to theoretical debates on AI and employee well-being, while offering practical and policy implications for organizations and regulators seeking to balance technological innovation with ethical responsibility.

AI-Based Training Strategy to Improve Employee Green Literacy Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari
Journal Management & Economics Review (JUMPER) Vol. 2 No. 10 (2025): June
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i10.594

Amid growing global and local environmental challenges, organizations are increasingly required to strengthen employees’ green literacy—knowledge, attitudes, and practices that enable sustainable decision-making in the workplace. This study explores the potential of an Artificial Intelligence (AI)-based training strategy to enhance employee green literacy within organizational settings in Makassar, Indonesia. Guided by a qualitative research design, the study employed semi-structured interviews, focus group discussions, and participant observation with employees, managers, and training practitioners across diverse sectors, including hospitality, manufacturing, and services. Thematic analysis was applied to interpret participants’ experiences and uncover patterns of meaning. Findings reveal that AI features such as personalization, real-time feedback, and flexible accessibility significantly foster employee engagement by increasing trust, motivation, and perceived relevance of training. Employees valued the integration of local examples, which not only enhanced contextual learning but also reflected Makassar’s socio-cultural realities. Sectoral differences further highlighted the need for industry-specific adaptations, with hospitality workers emphasizing guest-facing sustainability practices, while manufacturing employees focused on operational efficiency and waste reduction. Importantly, the study demonstrates that AI-based training contributed not only to individual knowledge gains but also to collective workplace sustainability culture through shared initiatives and values. This research underscores the dual role of AI as both a technological enabler and a catalyst for cultural transformation when combined with ethical oversight and human facilitation. For organizations and policymakers in Makassar, the findings highlight the potential of AI-driven training to align workforce development with broader green city strategies, fostering resilient, ecologically responsible, and future-ready communities.

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