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Sintesa
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 29863759     DOI : https://doi.org/10.30996/sintesa.v2i02
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Sintesa is a peer-reviewed journal, published by Masters Degree of Communication Science at Post-Graduate Studies Social Politic Faculty Universitas 17 Agustus 1945 Surabaya. Sintesa Journal publish twice a year (February and August ). Sintesa Journal was first published in 2023. Jurnal Sintesa is a journal dedicated to publishing research dan conceptual article in areas of communication. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Sintesa seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 80 Documents
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REPRESENTASI PATRIARKI PADA TOKOH UTAMA DALAM SERIAL GADIS KRETEK KAJIAN SEMIOTIKA JOHN FISKE Zafira Ardhea Rista; Anisha Intan Prameswari; Vania Abigail Putri Andrias
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133176

Abstract

Film series have developed so rapidly among the public. In addition to being entertaining, serial films have the power to change society, affecting everything from people's ways of thinking to their daily behavior. This study analyzes the representation of patriarchy in the main characters of the "Gadis Kretek" series using John Fiske's semiotic approach. This series, adapted from Ratih Kumala's novel, presents a powerful narrative about women's experiences within the patriarchal structure of Javanese society in the 1960s. Using a qualitative descriptive method, this study examines Fiske's three levels of semiotic codes: the level of reality (social codes), the level of representation (technical codes), and the level of ideology. Data was obtained thru visual observation, scene analysis, and dialog documentation from the series. The research findings indicate that the character of Dasiyah represents the subordination of women within the patriarchal system thru limited access to the production sphere, unfair recognition of achievements, and restricted social mobility. However, the series also showcases symbolic forms of resistance thru Dasiyah's courage in rejecting arranged marriage, pursuing her passion in a male-dominated field, and maintaining her skills despite lacking public recognition. Comparison with the male character Soeraja reveals the patriarchal dominance that allows for broader social mobility and autonomy in decision-making. This research contributes to understanding how audio visual media represents and critiques patriarchal structures thru narrative, cinematic techniques, and character development. Keywords : Serial Film, Semiotics, Patriarchy, Feminism, John Fiske, Gender Representation
REPRESENTASI SINGLE MOTHER DALAM VIDEO KLIP LAGU “NINA” KARYA FEAST ANALISIS SEMIOTIKA ROLAND BARTHES Aliftia Ummi Nofitriasari
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133633

Abstract

Music videos serve not only as entertainment but also as a means of communication and a reflection of the social reality within society. “Nina” is a short film that depicts the life of a Single Mother as she faces various challenges and struggles alongside her children. The purpose of this study is to understand how the figure of the Single Mother is portrayed in the music video through Roland Barthes’s semiotic analysis. This study employs a qualitative approach using Roland Barthes’s semiotic analysis, which focuses on three levels of meaning: denotation, connotation, and myth. The data collection process was carried out through documentation of the “Nina” music video uploaded on YouTube. The data was analyzed by identifying visual cues that appeared in several areas relevant to the focus of the study. The findings show that the music video for the song “Nina” depicts Single Mothers as strong, responsible figures who have strong emotional bonds with their children. This representation is shown through various activities that demonstrate the attention, involvement, and emotional support given to children. Keywords: Representation, Single Mother, Music Video, Roland Barthes' Semiotics.
POLA KOMUNIKASI PEMIMPIN DALAM MEWUJUDKAN ORGANISASI INKLUSIF PADA UKM BELA DIRI UIN SUNAN AMPEL SURABAYA Ariza Qurrata A'yun; ENDAH S
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133634

Abstract

Leader communication patterns are a crucial factor in creating an inclusive organization, particularly in environments with diverse member backgrounds. This study aims to analyze leader communication patterns in realizing an inclusive organization within the Self-Defense Student Activity Unit (UKM) of UIN Sunan Ampel Surabaya, which houses four different pencak silat schools. This study employed a qualitative approach with descriptive methods, with data collection techniques through in-depth interviews, observation, and documentation during joint training activities. The results indicate that the Y communication pattern according to Joseph A. DeVito is implemented by leaders as the primary liaison between members and between schools. This pattern allows for a focused flow of information while also opening up space for member participation. In addition, the application of Bernard M. Bass's Transformational Leadership Theory is evident through the development of a shared vision, providing motivation, open communication, and attention to the individual needs of members. This contributes to creating an inclusive organizational environment, minimizing conflict, and strengthening solidarity     and  cooperation.  From  an  Islamic  da'wah  perspective,  these communication practices align with the values of brotherhood, justice, and deliberation in social life. Thus, the leader's communication patterns play a strategic role in shaping an adaptive, harmonious organization capable of constructively managing diversity within the Self-Defense Student Activity Unit (UKM) at UIN Sunan Ampel Surabaya. Keywords: Communication Patterns, Transformational Leadership, Inclusive Organization, Self-Defense Student Activity Unit, Organizational Communication.  
REPRESENTASI KISAH SINGA BARONG DAN KELANA PADA IKLAN PRODUK MARJAN TAHUN 2021 Moh Adi Rahmatullah; Jesica Zahra Safira; Renzi Prihantari; Taufikurrohman
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133670

Abstract

This study discusses the representation of local culture in the 2021 Marjan commercial, which features the characters Singo Barong and Kelana Sewandana as symbols of the Reog Ponorogo traditional art. The purpose of this study is to identify the symbolic meanings and cultural values represented through visual elements, narration, music, and character gestures in the advertisement. This research uses a qualitative descriptive method with a content analysis approach to understand how visual and narrative elements construct cultural messages in mass media. The findings show that the 2021 Marjan advertisement presents a theme of cultural preservation through a symbolic depiction of the conflict between Singo Barong and Kelana, representing life dynamics, courage, honor, and harmony. The use of cultural elements such as masks, traditional costumes, batik motifs, and symbolic colors strengthens the image of East Javanese culture in a modern context. In addition, this advertisement plays an important role in building brand awareness through a promotional strategy that integrates cultural values with emotional storytelling, creating a connection between the audience and the product. By featuring the Reog Ponorogo characters in a modern cinematic context, this advertisement functions as a medium for both cultural preservation and transformation.  Keywords: Advertisement, Cultural Representation, Reog Ponorogo, Marjan, Brand Awareness.
PENGARUH VARIASI KOMUNIKASI LIVE ASMR TERHADAP KUALITAS ISTIRAHAT GENERASI Z Mochamad Varrel
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133678

Abstract

This study examines the effect of communication pattern variation in live ASMR on the relaxation level and rest quality of Gen Z. ASMR is understood as an audio-visual stimulus that may evoke comfort and calm through whispering, soft intonation, personal attention, and real-time interaction. The study employed an explanatory quantitative design with purposive sampling involving 200 Gen Z respondents who had watched live ASMR on TikTok. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, and linear regression. The results show that communication pattern variation has a positive and significant effect on relaxation, and relaxation has a positive and significant effect on rest quality. In addition, personal attention, soft intonation, and whispering were identified as the most effective communication patterns in creating audience comfort. These findings indicate that live ASMR can serve as a relevant digital relaxation medium for Gen Z and may support better rest. Keywords: Live ASMR, Communication Patterns, Relaxation, Rest Quality, Gen Z
ANALISIS GOVERNMENT PUBLIC RELATIONS KOMINFO SURABAYA MELALUI INSTAGRAM @SURABAYA Putri Cendana
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133718

Abstract

The development of digital technology has encouraged the government to utilize social media as a public communication medium in delivering information to society. One of the social media platforms used by the government is Instagram through the @surabaya account managed by Surabaya Communication and Informatics Office. This study aims to analyze the Government Public Relations activities of Surabaya Communication and Informatics Office through Instagram @surabaya in disseminating public information. This research uses the Government Public Relations theory proposed by Scott M. Cutlip which explains the role of government public relations in building public communication through digital media. The research method used is descriptive qualitative with data collection techniques through observation, documentation, and literature study. Data analysis uses the model of Matthew B. Miles and A. Michael Huberman consisting of data reduction, data presentation, and conclusion drawing. The results show that Instagram @surabaya is utilized as a Government Public Relations medium in delivering public information quickly, informatively, and interactively. Surabaya Communication and Informatics Office uses various visual   contents such as photos, videos, reels, and captions to improve information dissemination to the public. In addition, Instagram is also used as a public communication medium between the government and society through digital interaction features. This study indicates that social media has an important role in supporting government public communication in the digital era. Keywords: Government Public Relations, Instagram, Surabaya Communication Office, Social Media.
ANALISIS FRAMING NARASI RESPONS MASYARAKAT TERKAIT PROGRAM MAKAN BERGIZI GRATIS (MBG) PADA AKUN MEDIA SOSIAL BADAN GIZI NASIONAL Ambar Kasturi
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133745

Abstract

The Free Nutritious Meals (MBG) Program is one of the government's strategic initiatives aimed at improving public nutrition, particularly among school-age children. The implementation of this program has generated diverse public responses that are reflected in comments posted on the official social media accounts of the National Nutrition Agency. This study aims to analyze the framing of public response narratives regarding the MBG program on the agency's social media platforms. The research employs Robert N. Entman's framing theory, which consists of four analytical elements: define problems, diagnose causes, make moral judgments, and treatment recommendations. A qualitative descriptive approach was used, with data collected through documentation of public comments related to the MBG program. The findings reveal three dominant frames in public responses: a supportive frame that views the program as a positive effort to improve children's nutrition, a critical frame that questions transparency and   implementation effectiveness, and an evaluative frame that emphasizes the importance of supervision and equitable distribution of program benefits. These findings indicate that social media functions not only as a government communication channel but also as a discursive space where the public constructs perceptions and opinions regarding government policies. Keywords: Framing Analysis, Free Nutritious Meals Program, National Nutrition Agency, Social Media, Public Opinion.  
STRATEGI PUBLIC RELATION DALAM MENGATASI PERMASALAHAN DISTRIBUSI DAN PENURUNAN TARGET PENJUALAN PADA USAHA TANDON AIR PT SINAR PUTRA MEGAH Putri Elen Aulia Rahmadani; Ariyan Alfraita
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133746

Abstract

This study aims to analyze public relations strategies for addressing distribution issues and declining sales targets at PT Sinar Putra Megah, a water tank business. The company's challenges include disrupted product distribution and failure to achieve established sales targets, which are suspected to be influenced by weak communication with distribution partners and consumers. This study employed a qualitative method with a descriptive case study approach. Data collection techniques included in-depth interviews, direct observation, and a review of company documents. Data analysis employed the Miles and Huberman model of data reduction, data presentation, and conclusion drawing. The results indicate that distribution issues are not merely technical in nature but also lead to misunderstandings and a decline in trust among partners and consumers. The implemented public relations strategy plays a crucial role as a communication bridge to convey information transparently, explain challenges, and rebuild trust. This study concludes that a structured and integrated public relations strategy with technical improvements to the distribution system can be an effective solution for restoring smooth distribution and gradually increasing the company's sales target achievement. Keywords: Public Relations Strategy, Distribution, Sales Decline, Water Tanks, Qualitative Method
TRANSFORMASI JURU BICARA PUBLIC RELATIONS DI ERA ARTIFICIAL INTELLIGENCE Bilal Bilal
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133747

Abstract

The development of Artificial Intelligence (AI) has transformed Public Relations practices, particularly in organizational crisis communication. This study aims to analyze the changing role of organizational spokespersons in the AI era, the use of AI in crisis communication, and its implications for communication credibility. This research employs a qualitative literature review by analyzing journals and relevant literature published between 2020 and 2025. The findings reveal that AI enhances communication effectiveness through data analysis, issue monitoring, and automated information delivery. However, AI cannot fully replace human spokespersons due to limitations in empathy, credibility, and ethical judgment. Therefore, collaboration between humans and technology emerges as the most relevant model for organizational communication in the era of artificial intelligence. Keywords: Artificial Intelligence, Public Relations, Spokesperson, Crisis Communication.
PRAKTIK MEDIA PR INTERNAL DALAM DIVISI MARKETING SUPPORT PT KENCANA MAJU BERSAMA Sumiati; Mohammad Insan Romadhan
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133887

Abstract

Internal PR media practices are an important part of supporting work coordination, information dissemination, and effective internal relations within an organization. This study aims to describe the internal PR media practices in the Marketing Support Division of PT Kencana Maju Bersama by utilizing empirical data from an undergraduate thesis on organizational communication within the division. The study used a descriptive qualitative approach with observation, interviews, and documentation as data collection techniques. The research subjects included managers, supervisors, and staff in the Marketing Support Division. The findings show that internal PR media practices in this division are carried out through formal and informal communication channels, both direct and work-based internal media, to support briefings, task coordination, direction delivery, evaluation, and cross-functional problem solving. The supervisor acts as the main connector in internal message distribution, while communication among employees and across divisions reflects the integrative role of internal media in strengthening teamwork. These internal PR media practices contribute to work quality, coordination effectiveness, and employee independence. However, internal information management still faces challenges in terms of work quantity and timeliness due to sudden priority tasks. These findings indicate that structured internal PR media practices can strengthen work processes and support employee performance within the division Keywords: Internal PR Media, Internal Communication, Marketing Support, Employee Performance

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