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Sintesa
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 29863759     DOI : https://doi.org/10.30996/sintesa.v2i02
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Sintesa is a peer-reviewed journal, published by Masters Degree of Communication Science at Post-Graduate Studies Social Politic Faculty Universitas 17 Agustus 1945 Surabaya. Sintesa Journal publish twice a year (February and August ). Sintesa Journal was first published in 2023. Jurnal Sintesa is a journal dedicated to publishing research dan conceptual article in areas of communication. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Sintesa seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
ANALISIS KAMPANYE KOMERSIAL MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DALAM MENDUKUNG PERKEMBANGAN BISNIS UMKM INDONESIA Sao, Wilhelmina
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12885

Abstract

In the current technological era, it is certainly an advantage for the community in their daily activities. Today's technological advances are considered to be able to reduce the burden of community activities because the technology is considered to have created many updates for more effective and efficient community activities, especially for Indonesian MSMEs, which with the presence of their businesses can help raise the economic level in Indonesia. In addition, social media today is considered to be included in the category of commercial campaigns because the attention given from social media users to a product marketed by MSMEs through social media provides significant benefits, one of which can be felt in Eat Sambal MSME products that we often encounter in the TikTok application. This research uses the Descriptive Qualitative method presented in the Research Methods subchapter. This research was conducted through a benchmark experiment to describe the urgency of the importance of social media promotion media in collaboration with local MSMEs. This research also tries to conduct an in-depth description of the utilization of social media in the business sector that social media has various advantages if a user can utilize social media properly according to its function. The findings that were successfully found in this study are in the form of advertisements that can affect people's purchasing power due to an interest that people have in these advertisements. Commercial promotions can also have a good and broad impact on every social media user. The main objective of this research is that apart from being able to utilize social media as a promotional tool, Indonesian MSME activists must also be able to control and present good and correct promotions in accordance with policies and regulations related to society. Keywords: MSMEs, Promotion, Social Media, Eat Sambal
TRANSFORMASI PRAKTIK JURNALISTIK DI ERA DIGITAL:: STUDI DESKRIPTIF TENTANG ADAPTASI MEDIA DARING DI SURABAYA Wisnumurti, Rafael Zahirul Haq Haryo
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.131996

Abstract

This research aims to describe the transformation of journalistic practices in the digital era in online media in Surabaya. The digital age has brought fundamental changes in the production, distribution, and consumption of news, forcing the media to adapt. This qualitative descriptive study explores how online media in Surabaya responds to these changes through in-depth interviews with key players in the online media industry and analysis of media content documents. The findings of the study show a significant transformation in various aspects of journalistic practice. In content production, Surabaya's online media adopts a multimedia format and a faster and more collaborative workflow. Engagement with audiences is enhanced through comment sections, social media, and online surveys. The media business model is also transforming with the exploration of digital advertising, sponsored content, and the potential of community-based models. However, Surabaya's online media also faces challenges such as fierce competition, the need to maintain accuracy in the midst of speed, and disinformation issues. Various adaptation strategies were identified, including a focus on hyper-local content, increased verification, and diversification of revenue models. This study concludes that online media in Surabaya is actively transforming to respond to the digital era, although challenges remain. This adaptation is important for the sustainability and relevance of the media in serving the information needs of local communities. This study provides insight into the dynamics of the evolution of journalism at the local level in a digital context. Keyword: Journalistic Transformation, Online Media, Media Adaptation, Descriptive Study.
PERAN INFLUENCER MEDIA SOSIAL DALAM MEMBENTUK CITRA DESTINASI PARIWISATA: PERSPEKTIF KUALITATIF Santoso, Rudi; Herlina, Amalia
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.131998

Abstract

In the digital era, social media influencers play a significant role in shaping public perception of tourism destinations. This research aims to explore how the content produced by influencers influences the construction of destination images in the eyes of the audience, specifically through a qualitative approach. Using case study methods and in-depth interviews with several tourism influencers as well as industry observers, this study highlights the visual, narrative, social, and ethical dimensions of communication conducted on social media. The results show that destination images are strongly formed through repetitive aesthetic visualizations and narratives that build authentic and emotional impressions. Influencers not only serve as promotional agents, but also as cultural and social mediators that shape the public's imagination regarding the travel experience. The findings also emphasize the importance of strategic collaboration between tourism industry players and influencers in maintaining a balance between promotion and message authenticity. In addition, ethical aspects such as paid content transparency and social responsibility in shaping public expectations are important issues that need to be considered. This research contributes to the tourism communication literature by highlighting how the role of influencers is evolving into key actors in the destination's digital ecosystem. Practical implications include the need for a collaborative, value-based, and sustainable approach in destination promotion strategies through social media. Keywords: influencers, social media, destination image, tourism communication, qualitative approach, digital communication
TRANSFORMASI PRAKTIK PUBLIC RELATIONS DI ERA DIGITAL: STUDI DESKIPTIF TENTANG ADAPTASI TENTANG PROFESIONAL PR Putri, Diana
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.131999

Abstract

Digital transformation has brought significant changes in Public Relations (PR) practices, demanding strategic, cultural, and technological adaptations from communications professionals. This research aims to identify and understand how PR practitioners in Indonesia adjust their communication strategies in the midst of digital changes, as well as what challenges they face in the adaptation process. Using a qualitative descriptive approach, data was collected through in-depth interviews with 15 PR professionals from various industry sectors, both private, public, and non-profit organizations, who have undergone a digitalization process in their public relations activities. The results show that PR professionals have made a significant reorientation to communication strategies, by integrating digital technologies such as social media, content marketing, and audience data analysis. These changes are also accompanied by a transformation of work culture, including the increasing need for digital competencies, work flexibility, and cross-disciplinary collaboration. However, digital adaptation also faces a number of obstacles, including digital competency gaps, limited technology infrastructure, internal organizational resistance to change, and ethical and data security challenges. This research emphasizes the importance of institutional support, ongoing training, and strategic policies that support the digital transformation of PR in an inclusive manner. This finding is expected to be a theoretical as well as practical contribution in enriching the study of communication transformation in the digital era, especially in the realm of Public Relations. Keywords: Public Relations, Digital Transformation, Professional Adaptation, Communication Strategy, Digital Competence
KAMPANYE SOSIAL KUDAPAN SEGAR KACANG KOWA ASLI KOTA SURABAYA MELALUI PEMBUATAN FILM DOKUMENTER Sutikno, Sutikno; Laksono, Yunanto Tri; Agustin, Alda
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132056

Abstract

This research aims to explore the effectiveness of documentary film as a social campaign media in introducing and raising public awareness of the traditional snack Kacang Kowa, which is a typical Surabaya culinary product. In the context of modernization and shifting consumption preferences, many local snacks are marginalized by instant and global food products. Through a qualitative approach with a case study method, this research designs, produces, and analyzes the impact of a documentary film themed on local culinary preservation. Data were collected through observations, interviews with businesses and consumers, and questionnaires before and after the screening. The results show that documentary media is effective in building emotional and educational narratives, and is able to increase audience knowledge and interest in Kacang Kowa. The campaign also encouraged community participation in supporting local products. In conclusion, documentary films have the potential to be a strategic tool in social campaigns to preserve Indonesia's culinary culture.
ANIMASI 3D TOPENG MALANG SEBAGAI KOMUNIKASI VISUAL BUDAYA Yuwono Fora, Krisna; Widiyanto, Agung Susetyo
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132074

Abstract

This research aims to examine the utilization of 3D animation as a visual communication medium in introducing and preserving the culture of Topeng Malang. Topeng Malang is one of the intangible cultural heritages that has high philosophical, aesthetic, and historical values, but its existence has begun to be eroded by the times and the lack of exposure among the younger generation. The method used in this research is a qualitative-descriptive approach with the stages of data collection through literature study, observation, and interviews with local artists and cultural experts. The results show that 3D animation is able to effectively represent the visual and narrative characteristics of Topeng Malang, and has great potential as a medium for cultural education and promotion in modern digital platforms. By combining traditional elements and contemporary visual technology, 3D animation becomes a bridge of cultural communication that is engaging, informative, and easily accessible to the wider community, especially the younger generation.
REPRESENTASI OBJEKTIVIKASI SEKSUAL PADA PEREMPUAN DI DUNIA MAYA DALAM FILM LIKE AND SHARE (Analisis Wacana Kritis Sarah Mills) Suwito, Afdholul Arrozy; Rusmana, Dewi Sri Andika; Rizqi, Muchamad
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132162

Abstract

This study aims to analyze the representation of sexual objectification of women in cyberspace as depicted in the film Like and Share, directed by Gina S. Noer. The film was chosen for its explicit portrayal of sexual explotation, non-consensual distribution of intimate content, and its impact on women in the digital era. The research applies Sara Mills Model of Critical Discourse Analysis, which focuses on subject positioning within texts, power relations, and their connection to broader social structures. Stuart Hall theory of representation is used to explore how meanings surrounding women’s bodie and sexuality are constructed and produced through cinematic language. The findings reveal that women in the film are portrayed as sexual objects through the camera gaze, character narratives, and the influence of social media. However, thefilm also positions women as active subjects who develop awareness and resist various forms of objectification. Thus, Like and Share not only reproduces dominant meanings regarding female sexuality but also creates a space for critique and reflection on patriarchal digital culture
STRATEGI BRANDING AIR TERJUN TUMPAK SEWU LUMAJANG DALAM UPAYA MENARIK PENGUNJUNG Rahmau’dina, Revina Widya; Ekoputro, Widiyatmo
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132178

Abstract

ABSTRAK Tumpak Sewu Waterfall, located on the slopes of Mount Semeru in Lumajang Regency, East Java, is one of the leading tourist destinations with extraordinary visual appeal and natural uniqueness. However, the overall brandingused has not been optimal in attracting a wide range of visitors. This study aims to analyze brandingstrategies that can be applied using Keller's (1993) Destination Brandingtheory with a Customer-Based Brand Equity (CBBE) approach and the Destination Brand Equity dimensions proposed by Konecnik and Gartner (2007). This approach examines elements such as brand awareness, brand associations, perceived quality, and visitor loyalty toward the destination. These elements are also interconnected with the implementation of quality branding, service, and recognition. The research method used is a descriptive qualitative approach, employing data collection techniques such as interviews with informants, field observations, and documentation. The research results indicate that the brandingstrategies employed include strengthening visual identity, collaborating with tourism travel agents, optimizing digital media, and involving local communities in management as POKDARWIS, which can build strong destination brand equity and impact increased tourist visits and local economic empowerment. Keywords: Destination Branding, Tumpak Sewu Waterfall, Brand Equity, Tourism Strategy
STRATEGI KOMUNIKASI ADVOKASI KEBIJAKAN LARANGAN PENGGUNAAN KANTONG PLASTIK SEKALI PAKAI DI KABUPATEN MALANG Asmoro, Bramantyo Tri
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132197

Abstract

The advocacy campaign for the ban on the use of single-use plastic bags in Malang Regency aims to reduce the negative impact of plastic waste on the environment and public health. To effectively conduct this advocacy campaign, a well-formulated communication strategy is essential. The formulation of the advocacy communication strategy utilizes the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, Control). This research is qualitative, with data sources extracted from reports, scientific publications, and media outlets, and data analysis conducted descriptively. The purpose of this research is to formulate a communication strategy for advocating the policy to ban the use of single-use plastic waste in Malang Regency. The primary goal of this advocacy is to encourage the Malang Regency Government to issue a policy banning the use of single-use plastic bags in the region. The strategy formulated involves various stakeholders, including the government, the community, and business actors, with an engaging and systematic communication approach. The results of the study show that collaboration among all parties is crucial in achieving public awareness and support for the ban on single-use plastics. This success is expected to serve as a model for other regions in Indonesia

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