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Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
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+6289682151476
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febri.adi24@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
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Kota semarang,
Jawa tengah
INDONESIA
Riset Ilmu Manajemen Bisnis dan Akuntansi
ISSN : 29887941     EISSN : 29886880     DOI : 10.61132
Core Subject : Economy, Science,
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Articles 300 Documents
Kepemimpinan Kreatif dalam Menciptakan Disrupsi Pasar: Bagaimana Pemimpin Mendobrak Pasar dengan Model Bisnis Baru Nur Qoulan Tsakila; Muhammad Ferri Hardhiansyah; Shifa Dwi Faluvi; Mochammad Isa Anshori
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1749

Abstract

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.
Sentiment Analysis of KAI Access App Customer Reviews to Improve Customer Service Using Natural Language Processing Dwi Andre Vebriansyah; Niluh Komang Kusuma Yasari; Daris Itsar Samudra; Titis Shinta Dhewi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1751

Abstract

This research analyzes user sentiment reviews of the KAI Access application from Google Play Store to improve customer service at PT Kereta Api Indonesia. The study uses a Natural Language Processing (NLP) approach with the Latent Dirichlet Allocation (LDA) algorithm to extract main topics from 10,000 reviews collected from April 2024 to April 2025. Analysis results show 40.7% positive sentiment reviews and 49.3% negative. After data preprocessing through case folding, normalization, tokenization, stopword removal, and stemming, seven optimum topics were found from negative sentiment with a coherence score of 0.508343 and two optimum topics from positive sentiment with a coherence score of 0.511673. Analysis based on five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) reveals that the reliability dimension becomes the main issue, including system instability, transaction failures, login difficulties, and data inaccuracy. The responsiveness dimension is the second priority, with users expecting fast and responsive service to complaints. The results of this study provide recommendations for PT KAI to prioritize improvements in system reliability and responsiveness aspects to enhance the overall user experience, which will ultimately impact customer satisfaction and loyalty.
Kepemimpinan Kreatif dalam Menciptakan Disrupsi Pasar: Bagaimana Pemimpin Mendobrak Pasar dengan Model Bisnis Baru Irsyad Ilham; Ine Nova Ayu; Siti Hanifatu Sya’adah; Yusriyah Yunita; Nabila Kania Zahra
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1753

Abstract

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.
Studi Tentang Brand Awareness pada Bodycare Halal di Social Commerce dan Dampaknya terhadap Purchase Intention Anastasia Anggi Fernanda; Usep Suhud; Daru Putri Kusumaningtyas
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1759

Abstract

This study aims to determine the effect of brand awareness, brand image, electronic word of mouth (e-WOM), and brand trust on purchase intention on halal bodycare in social commerce TikTok. The method used in this study is quantitative through a questionnaire with a six-point Likert scale. This study uses SEM (Structural Equation Model) AMOS and SPSS in processing data with 252 respondent samples. The characteristics of the sample for this study are people who live in the Jakarta area, have an interest in buying halal bodycare products and are over or equal to 17 years old. The results of the study show that brand awareness has a positive and significant effect on brand image, brand awareness has a positive and significant effect on e-WOM, brand awareness has a positive and significant effect on brand trust, brand image has a positive and significant effect on purchase intention, e-WOM has no effect on purchase intention, and brand trust has a positive and significant effect on purchase intention.
E-Commerce dan Kelestarian Lingkungan: Analisis Dampak dan Upaya Berkelanjutan Bima Ramadhani; Agus Hermawan
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1760

Abstract

The rapid development of e-commerce in Indonesia has a significant impact on the growth of the digital economy, but also presents major challenges related to environmental sustainability. This study aims to evaluate the environmental impacts caused by e-commerce activities, especially in terms of increasing plastic waste from single-use packaging, carbon emissions in logistics activities, and energy consumption from data centers. Through a literature study and descriptive analysis approach, this study highlights the large contribution of the e-commerce sector to the volume of domestic waste and the need for effective mitigation strategies. In addition to identifying existing challenges, this study also explores various sustainable practices, such as the use of environmentally friendly packaging, consumer education, and the development of low-emission logistics systems. The results of the study indicate that sustainability in e-commerce can only be achieved through collaboration between the government, business actors, and the community. Strict regulations, technological innovation, and increased consumer awareness are needed so that e-commerce can develop in line with the principles of environmental sustainability.
Peran Manajemen Sumber Daya Manusia Syariah dalam Menciptakan Lingkungan Kerja yang Berkeadilan Pratami, Marissa Zahra
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1762

Abstract

Human Resource Management involves the study of overseeing the interactions and responsiibilities of employees to ensure effectiveness and efficiency in reaching the organization’s objectives or vision. In the concept of sharia, Human Resource Management uses Islamic principles, namely the principle of trust, the principle of syirkah, the principle of cooperation in goodness, the principle of social responsibility, the principle of joint ownership, the principle of economic distribution, and the principle of justice. The creation of fair Sharia Human Resource Management in the work environment, it is necessary to pay attention to employee performance, work environment, organizational culture, and organizational justice. The author in this study aims to analyze the role of sharia human resource management in creating an equitable work environment. The method used by the author is literature review by involving 29  data sources that are in accordance with the research topic. The results of this study indicate that sharia principles in economic activities, especially in Human Resource Management can create justice in the work environment. Employees as Human Resources are a central and important sector because they will support the achievement of the company's vision, so employee performance, work environment, organizational culture, and fairness to employees must be considered and become a priority for the company. The conclusion of this research is that Sharia Human Resources with principles that prioritize truthfulness, trustworthiness, and so on can support the occurrence of a fair work environment.
A Systematic Literature Review: Analyzing Service Quality Through User Reviews Using Machine Learning Approaches Dwi Andre Vebriansyah; Budi Eko Soetjipto; Ludi Wisnuwardhana
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1770

Abstract

This research conducted a systematic literature review of studies related to analyzing service quality based on user reviews with a machine learning approach. A total of 15 international and national journals were analyzed to identify challenges, methods, and trends in research in this aspect. The review results show that Natural Language Processing (NLP) and Sentiment Analysis techniques are the dominant approaches, with machine learning models such as Deep Learning, Naive Bayes, and Support Vector Machine (SVM) being commonly used. The review also identifies research gaps and provides recommendations for future research directions.
Relevansi Informasi Akuntansi dan Struktur Kepemilikan Non Publik terhadap Keputusan Investasi Riza Wisnu Prakasa; Pujiono Pujiono
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1781

Abstract

This study aims to evaluate the relevance of accounting information values, specifically Return on Assets (ROA), Earnings Per Share (EPS), and Non-Public Ownership (NPO), in investment decision-making. The research employs a quantitative method, utilizing a sample of 49 companies in the infrastructure, utilities, and transportation sector. Multiple linear regression analysis is applied to test the proposed hypotheses. The findings reveal that EPS and Non-Public Ownership significantly influence stock price movements, while ROA shows no significant effect on stock prices. The implications of this study highlight the importance of considering NPO and the relevance of accounting information values such as EPS, while also acknowledging the potential risks associated with ROA in the investment decision-making process.
Social Commerce 2.0: TikTok Shop dan Masa Depan Belanja Digital Zulfan Zulkarnaen Z; Agus Hermawan
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1791

Abstract

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.
Analisa Anggaran Pendapatan pada PT Securindo Packtama Indonesia Secure Building Halim Tahun 2020 Sonny Fransisco Siboro; Armianti Sarita Devita; Anastasia Salempang; Eka Septya Ningsih; Shella Ambarita
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1804

Abstract

This study aims to analyze the revenue budget of PT Securindo Packatama Indonesia in 2020. The purpose of this study is to evaluate the suitability between the planned budget and the realization of the company's revenue and to identify factors that influence revenue fluctuations. The type of research used is descriptive research with a quantitative approach. The results of the study indicate significant revenue fluctuations throughout the year which are influenced by operational activities, the number of projects, and the efficiency of vehicle use. There is a difference between the budget and the realization of revenue which indicates the need for improvement in budget preparation. Thus, the company is advised to conduct regular budget evaluations, use more accurate historical data, and improve the accuracy of operational projections.