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Luxury: Landscape of Business Administration
Published by First Ciera Publisher
ISSN : 29887593     EISSN : 29887585     DOI : https://doi.org/10.61230/luxury
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Luxury: Landscape of Business Administration is a research journal that aims to investigate and analyze phenomena in the context of business administration. This topic can cover various aspects related to the industry, such as brand management, marketing strategy, supply chain management, customer experience, or financial analysis from both casual to prestigious sectors. This journal examines how businesses operate in an evolving global context, considering factors such as economic developments, consumer trends, sustainability, and the impact of technology on the industry. This journal also discusses the specific challenges faced by businesses, including intense competition, maintenance of brand image, or strict regulation. This journal includes a theoretical review of the concept of business administration, as well as research methods used in such research, such as case studies, surveys, data analysis, or interviews.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration" : 5 Documents clear
The Effect of Service Quality and Price on Consumer Satisfaction at Ayam Penyet Ria Restaurant on Jl. Jendral Sudirman Pekanbaru Andriani, Dessy; Suryatunnisak, Suryatunnisak; Yurnal, Yurnal
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.88

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at Ayam Penyet Ria Restaurant, Jl. Jendral. Sudirman Pekanbaru. The sample in this study was 100 consumers. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression, hypothesis test and determination coefficient test. Based on the results of the study, it is known that through partial test (t-test) there is a significant effect of service quality on customer satisfaction with the test results known t count (2.048) > t table (1.984) and Sig. (0.000) < 0.05. There is a significant effect of price on customer satisfaction with the test results known t count (3.724) > t table (1.984) and Sig. (0.000) < 0.05. Simultaneously shows that service quality (X1) and price (X2) together affect customer satisfaction at Ayam Penyet Ria Jl. Jendral. Sudirman Pekanbaru with the test results known Fcount (324.507) > Ftable (3.09) with a significance of 0.000 < 0.05. In terms of the determination coefficient, the service quality and price variables have an influence of 87.3% on consumer satisfaction while the remaining 12.7% is explained by other factors not studied by the author.
The Influence of Location on Purchasing Decisions at Indomaret Pasar Minggu in Tapung, Kampar Regency, Riau Yusnidar, Yusnidar; Agusta, Muhammad Adrian; Rahmat, Adi
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.92

Abstract

The purpose of this study was to determine the effect of location on purchasing decisions at Indomaret Pasar Minggu, Tapung District, Kampar Regency, Riau. The sample in this study was 96 consumers. The data analysis used was validity test, reliability test, normality test, heteroscedasticity test, simple linear regression, determination coefficient test and hypothesis test (t-test). Based on the results of the study, it is known that the overall location variable determination coefficient has an influence of 44.9% on purchasing decisions, while the remaining 55.1% is influenced by other factors not studied by the author. The results of the hypothesis test show t count (8.746)> t table (1.985) with sig 0.000 <sig 0.05, so it can be concluded that there is a significant influence on Location on Purchasing Decisions at Indomaret Pasar Minggu, Tapung, Tapung Regency, Kampar Riau.
The Influence of Promotion and Price on Product Purchasing Decisions at XL Center Pekanbaru Pertiwi, Vira; Aritonang, Esrawati
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.98

Abstract

The purpose of this study was to determine the effect of promotion and price on purchasing decisions at XL Center Pekanbaru. The sample in this study was 100 consumers. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression, hypothesis test and determination coefficient test. Based on the results of the study, it is known that through partial test (t-test) there is a significant effect of promotion on purchasing decisions with the test results known t count (2.377) > t table (1.984) and Sig. (0.000) < 0.05. There is a significant effect of price on purchasing decisions with the test results known t count (11.096) > t table (1.984) and Sig. (0.000) < 0.05. Simultaneously shows that Promotion (X1) and Price (X2) together influence Purchasing Decisions at XL Center Pekanbaru with the test results known Fcount (76,678) > Ftable (3.09) with a significance of 0.000 < 0.05. In terms of determination coefficient, the promotion and price variables have an influence of 61.3% on purchasing decisions while the remaining 38.7% is explained by other factors not studied by the author.
Use of AI-based Banking Applications for Customer Service Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Andi, Andi; Putri, Novita Yulia; Hutahuruk, Marice Br; Renaldo, Nicholas; Musa, Sulaiman; Cecilia, Cecilia
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.100

Abstract

This paper explores the state-of-the-art advancements in AI-based banking applications and their impact on customer service, focusing on their capabilities, benefits, and potential challenges. The descriptive qualitative method is used to examine real-world applications of AI in banking, focusing on their operational mechanisms and influence on customer experiences. The data analysis process involves the following steps: Thematic Analysis, Comparative Analysis, and Content Analysis. AI technologies such as chatbots, virtual assistants, and fraud detection systems enhance operational efficiency, provide personalized experiences, and improve security in banking. AI-based banking applications have significantly enhanced customer service by improving operational efficiency, personalization, and security, leading to higher customer satisfaction. Future research can investigate frameworks for ensuring fairness, transparency, and accountability in AI-driven customer service systems.
Development of a Digital Accounting Framework for Financial Reporting of Marine Conservation Projects Renaldo, Nicholas
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.101

Abstract

This research aims to develop a digital accounting framework tailored for the financial reporting needs of marine conservation projects, emphasizing the integration of cutting-edge technologies to meet the demands of accountability, transparency, and efficiency in the sector. This study employs a qualitative research methodology to develop a digital accounting framework tailored for the financial reporting of marine conservation projects. The collected data will be analyzed using thematic analysis to identify patterns, themes, and insights related to the development of the digital accounting framework. By integrating stakeholder needs, institutional compliance, and advanced technological tools, the framework addresses key challenges such as transparency, regulatory adherence, and financial efficiency. The adoption of this framework can enhance accountability and operational effectiveness while supporting marine conservation goals.

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