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Nexus Synergy: A Business Perspective
Published by First Ciera Publisher
ISSN : 29886589     EISSN : 29886570     DOI : https://doi.org/10.61230/nexus
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Nexus Synergy: A Business Perspective is a journal about the interrelationships and synergies between various aspects of business, such as accounting, management, marketing, and finance. This journal discusses business-related topics from different perspectives and focuses on how interconnections between business elements can affect overall organizational performance. This journal also includes research on business strategy, innovation, leadership, and trends and challenges in the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
 1   2   3 
The Influence of Work Discipline on Employee Performance of PT. Sari Burger King, Pekanbaru Branch Putri, Dhea Salsabila; Afrizal, Afrizal
Nexus Synergy: A Business Perspective Vol. 2 No. 1 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i1.93

Abstract

This research was conducted at PT. Sari Burger King Pekanbaru Branch, the respondents of this study were 75 people, where the sample of this study were employees of PT. Sari Burger King Pekanbaru Branch. The purpose of this study was to determine the Effect of Work Discipline on Employee Performance at PT. Sari Burger King Pekanbaru Branch with the results of the hypothesis test showing that t count (6.415)> t table (1.9929) with sig 0.000 < sig 0.05, so it can be concluded that there is a significant influence on if Work Discipline on Employee Performance at PT. Sari Burger King Pekanbaru Branch. Based on the calculation table, the correlation value (R) produced is 0.600. So, it can be concluded that there is a high relationship between the independent variables and the dependent variable. While the R Square value is 0.361. This shows that the Work Discipline variable as a whole has an influence of 36.6% on Employee Performance, while the remaining 63.3% is influenced by other variables not examined in this study, for example: leadership style, compensation, etc.
The Effect of Job Satisfaction on Employee Performance Study at The Zuri Hotel, Pekanbaru Zarini, Irma; Serly, Serly
Nexus Synergy: A Business Perspective Vol. 2 No. 1 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i1.94

Abstract

The purpose of this study is to determine and analyze employee job satisfaction and performance and the effect of job satisfaction on employee performance at The Zuri Hotel Pekanbaru. The research method used is a descriptive and explanatory survey method with a population of employees of The Zuri Hotel Pekanbaru and a sample of 55 respondents using a data analysis method in the form of simple linear regression, namely the SPSS 20 data analysis tool. Then from the results of the study it was concluded that employee job satisfaction is in the high category and employee performance is also in the high category and job satisfaction has an effect on employee performance at The Zuri Hotel Pekanbaru. The coefficient of determination (R2) of job satisfaction on employee performance is 44.50% while employee performance is influenced by other variables not examined in this study is 55.50%.
The Influence of Product Quality, Price and Service Quality on Consumer Satisfaction at Dapoer Marpoyan Jl. Kaharudin Nasution Pekanbaru Harahap, Selfiana Handayani; Putri, Rosi Yuliani
Nexus Synergy: A Business Perspective Vol. 2 No. 1 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i1.95

Abstract

The purpose of this study was to determine the effect of Product Quality, Price and Service Quality on Consumer Satisfaction at Dapoer Marpoyan Jl. Kaharudin Nasution Pekanbaru. The sample in this study was 100 consumers. The data analysis used was validity test, reliability test, classical assumption test, multiple linear regression, hypothesis test and determination coefficient test. Based on the results of the study, it is known that the partial test (t-test) shows that the product quality variable is known to be tcount (5.893)> ttable (1.984) and Sig. (0.000) <0.05 and the service quality variable is known to be tcount (4.687)> ttable (1.984) and Sig. (0.000) <0.05. This means that the product quality and service quality variables have a significant effect on consumer satisfaction at Dapoer Marpoyan Pekanbaru. However, the price variable is known to be tcount (-8.719) <ttable (1.984) and Sig. (0.000) < 0.05. This means that the price variable does not have a significant effect on consumer satisfaction at Dapoer Marpoyan Pekanbaru. Simultaneously shows that product quality (X1), price (X2) and service quality (X3) simultaneously have an effect on consumer satisfaction at Dapoer Marpoyan Pekanbaru with the test results known F count (60.524) > F table (2.70) with a significance of 0.000 < 0.05. In terms of the coefficient of determination, the variables of product quality, price and service quality have an effect of 65.4% on consumer satisfaction while the remaining 34.6% are other factors not studied by the author.
Social Accounting in Sustainability Reporting for Digital Banking Suhardjo, Suhardjo; Junaedi, Achmad Tavip; Andi, Andi; Putri, Novita Yulia; Renaldo, Nicholas; Musa, Sulaiman; Cecilia, Cecilia
Nexus Synergy: A Business Perspective Vol. 2 No. 1 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i1.96

Abstract

This research explores the role of social accounting in sustainability reporting for digital banking, highlighting its importance, current practices, and potential improvements to enhance accountability and transparency. This study aims to bridge the gap between theory and practice by proposing a comprehensive framework for integrating social accounting into sustainability reporting for digital banking. The descriptive qualitative approach is suitable for examining complex phenomena. The qualitative data is analyzed using thematic analysis to identify recurring patterns and insights. The steps include data organization, thematic coding, pattern identification, and interpretation. The integration of social accounting into sustainability reporting for digital banking represents a critical step toward ensuring transparency, accountability, and alignment with global sustainability goals. This study highlights that leading digital banks are adopting social accounting practices to address financial inclusion, green financing, and community engagement.
Digital and Sustainable Accounting for Corporate Value Creation Renaldo, Nicholas
Nexus Synergy: A Business Perspective Vol. 2 No. 1 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i1.97

Abstract

This study examines the synergies between digital and sustainable accounting, emphasizing their combined potential in driving corporate value creation. The study adopts an exploratory case study approach to investigate the interplay between digital and sustainable accounting practices and their contribution to corporate value creation. This study uses purposive sampling, with criteria such as organizations are selected based on their adoption of digital and sustainable accounting practices and participants are chosen for their expertise and roles in implementing and managing these practices. This study used thematic analysis. The findings reveal that digital accounting tools streamline financial processes, enhance data accuracy, and facilitate real-time decision-making; sustainability integration in accounting aligns corporate strategies with environmental and social goals, strengthening stakeholder trust; a synergistic effect emerges when digital technologies enhance the implementation and reporting of sustainability practices, resulting in improved financial performance, operational efficiency, and brand reputation; and despite significant benefits, challenges such as high implementation costs, resistance to change, and data standardization persist, especially for smaller organizations.
Understanding the Issue of Taxpayer Compliance and Knowledge Gaps Hutahuruk, Marice Br; Ridwan, Muhammad; Hairudin, Hairudin; Prayetno, Muhammad Pringgo; Renaldo, Nicholas
Nexus Synergy: A Business Perspective Vol. 2 No. 2 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i2.102

Abstract

This research uniquely focuses on cognitive barriers, emphasizing the need for taxpayer education and simplified communication of tax laws. The novelty lies in presenting taxpayer education as a strategic tool to enhance compliance, thus shifting the focus from a compliance model based on fear to one based on understanding and support. This research adopts a qualitative approach, utilizing semi-structured interviews and focus group discussions (FGDs) to collect data from various stakeholders, including individual taxpayers, tax consultants, and tax authorities. This research concludes that improving taxpayer compliance requires addressing the knowledge barriers that exist in the tax system. Simplified tax regulations, better access to tax information, and enhanced taxpayer education can significantly reduce unintentional non-compliance. Tax authorities should invest in educational programs and provide clearer, more user-friendly tax guidelines. Future research could extend this study by incorporating quantitative measures to assess the relationship between tax knowledge and compliance rates.
Product Quality and Social Media Marketing on Brand Image and Purchase Decisions for Viva Cosmetics Products in Pekanbaru City Society Amin, Amirudin M.; Khairani, Nadya Rahmi; Rusilawati, Ermina
Nexus Synergy: A Business Perspective Vol. 2 No. 2 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i2.106

Abstract

This study aimed to determine the effect of product quality and social media marketing on brand image and purchase decisions. This research was conducted in Pekanbaru, Riau. The population in this study was all the people of Pekanbaru, so using the Roscoe formula, the sample was set at 120 people using the accidental sampling method. Data analysis using multiple linear regression. Research results information that (1) product quality has a positive and significant influence on brand image. (2) social media marketing has a positive and significant influence on brand image. (3) product quality has a positive and significant influence on purchase decisions. (4) social media marketing has a positive and significant influence on purchase decisions. (5) brand image has a positive and significant influence on purchase decisions.

Page 3 of 3 | Total Record : 27

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