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Muhammad Miftah Farid
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ijoerar@gmail.com
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+6282131615369
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ijoerar@gmail.com
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Jl. Ketintang No.147-151, Wonokromo, Kec. Wonokromo, Surabaya, Jawa Timur 60243
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Kota surabaya,
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International Journal of Emerging Research and Review
Published by Institut Keguruan dan Ilmu Pendidikan Widya Darma
ISSN : -     EISSN : 30218950     DOI : -
Core Subject : Education, Social,
Social Sciences Other
International Journal of Emerging Research and Review (IJOERAR) is a peer-reviewed, open-access international journal dedicated to promoting emerging research and review in multidiscipline areas. IJOERAR is published by IKIP Widya Darma Surabaya four times a year/quarterly (in March, June, September, & December). All manuscripts sent to IJOERAR will be read and reviewed with a confidential identity (double-blind peer review) by at least 2 peer reviewers who are experts in their fields. Depending on the evaluation reports of the members of the Editorial Board and peer reviewer, whether articles are published or not. The articles should be original, unpublished, and not in consideration for publication elsewhere at the time of submission to the IJOERAR.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 3 No. 3 (2025): September" : 11 Documents clear
Determinants of Green Purchase Intention on Eco Print MSME Products in Surabaya Marlena, Novi; Dwijayanti, Renny; Sudarwanto, Tri; Saino, Saino; Rahmadani, Rannu Dyah; Afifah, Siti Nur; Faharani, Alifia Annisa
International Journal of Emerging Research and Review Vol. 3 No. 3 (2025): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i3.118

Abstract

Objective: This study aims to examine the impact of green perceived quality on green purchase intention. Additionally, it seeks to explore whether green trust enhances the relationship between green perceived quality and green purchase intention. Method: The research employs a quantitative approach, focusing on consumers in Surabaya who have experience purchasing eco-print products from MSMEs. A total of 300 respondents were selected using a simple random sampling technique. Data were collected through an online questionnaire distributed via Google Forms, and the analysis was conducted using Moderated Regression Analysis (MRA). Results: The findings reveal that green perceived quality significantly influences green purchase intention. However, green trust does not moderate or strengthen the relationship between green perceived quality and green purchase intention.  Novelty: While prior studies have investigated issues related to trust, this research uniquely examines the role of environmental beliefs from the perspective of perceived quality in shaping green purchase behaviour, particularly in the context of MSME products. By proposing a research framework, this study provides insights that can assist MSMEs in enhancing green purchasing intensity through strategies centered on green perceived quality and moderated by green beliefs.

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