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Novianita Rulandari
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sinergikawulamuda@gmail.com
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ijmb@journal.sinergi.or.id
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Jl. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330
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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 3 (2025): August 2025" : 5 Documents clear
Enhancing Student Enrollment through Digital Marketing: An Action Research on Increasing the Visibility at a Language Learning Center in Malaysia Al-Mashhadani, Abdulrazak F.Shahatha; Hassan, Ahmed Ali; Awang, Hapini; Ariffin, Nor Hapiza Mohd
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.279

Abstract

This action research aims to enhance the enrollment of students in the Language Learning Center (LLC) by increasing its visibility through effective digital marketing strategies. The LLC has faced challenges in boosting enrollment, particularly during the pandemic, and previous marketing endeavors have proven ineffective. The research investigates the disparity between current marketing efforts and the overall visibility of the Institution, with a focus on leveraging digital marketing interventions to address this issue. Building upon previous and current research, digital marketing interventions are proposed as a viable solution for enhancing the LLC's marketing activities and visibility. The Segmentation Targeting Positioning (STP) Model forms the foundation of this action research. Following the implementation of digital marketing interventions, emotionally engaging content in the form of videos and online brochures is produced and disseminated through social media and other communication platforms to foster engagement and attract potential customers to the school. The impact of these interventions on student enrollment is assessed using the pragmatism research method, employing a qualitative approach to address the research objectives. The findings indicate that the digital marketing intervention has positively influenced new student registrations for the LLC. Therefore, future researchers are encouraged to explore digital marketing interventions in similar studies.
Swot Analysis of Tourism Development in Pematang Serai Village, Langkat Regency: Towards an Alternative Tourist Destination in North Sumatra Widodo, Slamet; Manurung, Lambok
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.816

Abstract

This study aims to analyze tourism development strategies in Pematang Serai Village as an alternative tourist destination in Langkat Regency, North Sumatra, using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The independent variables in this study include Natural Potential, Community Involvement, and Infrastructure Support, while the dependent variable is Tourism Development. The number of respondents was 100 people, consisting of local residents, tourism actors, and visitors. The results of the study show that high natural potential, active community involvement, and growing infrastructure support are important factors in the development of alternative tourism. These findings contribute to the formulation of sustainable tourism development strategies in rural areas.
The Role of Social Media in Increasing Umkm Sales in the Digital Era of Deli Serdang Regency Manurung, Lambok; Widodo, Slamet; Ningsi, Etty Harya
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.817

Abstract

This study aims to analyze the role of social media in increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in Deli Serdang Regency in the digital era. This study uses a quantitative approach with a survey method of 30 MSME actors who actively use social media as a means of promotion. The research instrument is a questionnaire that measures the frequency of social media use, the type of platform used, the level of interaction with customers, and its impact on sales. The results of a simple linear regression analysis show that the use of social media significantly affects the increase in MSME sales (R² = 0.72; p <0.01). These findings indicate that social media such as Instagram, TikTok, and Facebook play an important role in expanding market reach, creating brand awareness, and increasing consumer engagement. This study recommends the need for continuous digital literacy training and collaboration between local governments and social media platforms to optimally support the digital transformation of MSMEs.
Financial Statement Analysis to Assess the Financial Performance of Palm Oil Companies Listed on the Indonesia Stock Exchange Alfarizi, Muhammad; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.842

Abstract

This study examines the relationship between profitability, liquidity, solvency, and activity ratios and the financial performance of palm oil sub-sector firms listed on the Indonesia Stock Exchange. Based on a sample of 21 firms over the 2020–2021 period, multiple regression analysis was employed to test the hypotheses. The results show that profitability, liquidity, and solvency have significant positive effects on financial performance, while activity has a negative effect. These findings suggest that firms with strong profitability, liquidity, and solvency are more capable of signaling financial stability and attracting investor confidence. Conversely, higher activity ratios that do not correspond to efficiency may weaken performance. Overall, the evidence supports signaling theory by highlighting the role of financial ratios as key indicators that influence stakeholders’ perceptions of corporate performance.
The Impact of Financial Technology on MSME Financial Performance: The Mediating Role of Payment Transaction Convenience in Seberang Ulu Tur Wasiah, Alima; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.844

Abstract

This study examines the impact of financial technology on the financial performance of micro, small, and medium enterprises (MSMEs), with payment transaction convenience as a mediating variable. Data were collected from 100 MSME participants in the Seberang Ulu region who actively use financial technology services. A quantitative approach with non-probability sampling was applied, and the data were analyzed using structural equation modeling–partial least squares (SEM-PLS) with SmartPLS 4. The findings show that financial technology positively and significantly influences both MSME financial performance and payment transaction convenience. Moreover, payment transaction convenience partially mediates the relationship between financial technology and financial performance. These results suggest that fintech adoption improves MSME productivity, streamlines transactions, and enhances financial management. The study recommends that MSME operators strengthen fintech adoption to optimize operations, while policymakers and institutions support this process through training and literacy programs that foster sustainable competitiveness.

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