cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
sinergikawulamuda@gmail.com
Phone
+6281289935858
Journal Mail Official
ijcs@journal.sinergi.or.id
Editorial Address
Jl. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2025): August 2025" : 5 Documents clear
The Role of Social Media in Influencing Generation Z's Shopee Food Purchase Decisions in Palembang City Pranata, Riza; Gunarto, Muji; Helmi, Sulaiman
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.395

Abstract

This study aims to analyze the influence of social media on the purchasing decisions of Generation Z in the city of Palembang, especially on food delivery services such as Shopee Food. Social media, which has become an integral part of Gen Z's life, plays an important role in shaping consumer purchasing decisions, especially through content that includes promotions, consumer reviews, and influencer recommendations. This study uses a qualitative approach with a case study design, where data is collected through in-depth interviews with Generation Z consumers, Shopee Food business actors, and digital marketing experts. The results of the study show that social media content, such as discount promos, influencer recommendations, and content personalization, has a big influence on purchasing decisions. In addition, the ease of use of the application, menu variety, and service quality are the main supporting factors in choosing Shopee Food services. This research suggests that Shopee Food continues to utilize social media as the main marketing strategy to reach consumers, while adapting their marketing approach to the needs and preferences of consumers in the city of Palembang to maintain competitiveness.
The Resistance Message Against Capitalism Conveyed by the Tomato Farmers of Cikareumbi Village, Lembang, Through the Cultural Event of Rempug Tarung Adu Tomat Reza, Faisal; Sugiarta, Nugraha
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.854

Abstract

This research examines the message of resistance against capitalism conveyed by the tomato farmers in Cikareumbi village of Lembang sub-district through the cultural event of Rempug Tarung Adu Tomat or, as it is simply called, the “tomato battle”. Methods: This research adopts a critical discourse approach with a qualitative method. Results: The research shows that the Cikareumbi tomato farmers present their message in two steps. Firstly, they let their tomatoes go bad. Secondly, they start the tomato battle event. In practice, the message of resistance is delivered through the symbolisms found in the tomato battle. The guards represent capitalism that has made the farmers suffer, the mask worn by the guards represents the falseness of capitalism, the tomato battle represents the unity and strength of the tomato farmers against capitalism. Meanwhile, the processing of rotten tomatoes used in the battle into fertiliser and new seeds represents their class’ independence. Conclusion: Their action is propelled by two things, i.e., the unfair price set by the bourgeoise class and the lack of government’s support for the farmers. Their resistance is ultimately against capitalism that is represented by the bourgeoise class and their message also conveys their wish to be supported by the government.
The Rhetorical Strategy of Putri Karlina in Building the Image of a Female Leader in the Garut Regional Election Muzaqi Hersandi, Revy; Nurhadi, Zikri Fachrul; Partiwi, Resty Mustika
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.857

Abstract

Women’s representation in Indonesian local politics is hindered by structural and cultural barriers, including gender stereotypes that deem women less suitable for leadership. This study explores how Putri Karlina navigated these challenges during the 2024 Garut Regional Election. Using a qualitative approach, data were gathered through in-depth interviews with her media team, observations of campaign activities, and analysis of social media content. The study focuses on Karlina’s rhetorical strategies, drawing on Aristotle’s ethos, pathos, and logos. The results show that Karlina strengthened her credibility (ethos) by consistently engaging with the community and addressing social issues. She used emotional appeals (pathos) through personal stories, local language, and empathetic interactions to connect with voters. Additionally, she employed logical arguments (logos) by presenting data-driven visions and concrete solutions to public problems. This combination of rhetorical strategies not only enhanced her public image as a competent and empathetic leader but also helped overcome gender biases in a male-dominated political environment. The findings contribute to the understanding of gender dynamics in political communication, especially in the context of local elections.
Social Media as a Space for Democracy: A Narrative Review of Digital Activism in Southeast Asia Vanie, Adevy
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.865

Abstract

Digital activism has become a defining feature of civic engagement in Southeast Asia, where social media platforms function as both spaces of empowerment and instruments of control. This narrative review aims to analyze how digital activism shapes political discourse, identity formation, and collective action in the region. Literature was systematically retrieved from databases including Scopus, PubMed, and Google Scholar, using Boolean strategies and thematic keywords such as digital activism, civic engagement, social media, and Southeast Asia. Inclusion criteria focused on peer-reviewed studies offering empirical insights, while exclusion criteria eliminated works lacking data or regional specificity. The findings reveal that youth and marginalized groups use social media to construct civic identities, mobilize protests, and amplify their voices globally. Political consumerism, symbolic online practices such as hashtags and memes, and transnational solidarity campaigns illustrate the innovative forms of digital engagement emerging in the region. However, challenges remain significant. Disinformation campaigns, censorship, surveillance, and structural inequalities restrict inclusivity and diminish the sustainability of digital activism. Comparative perspectives suggest that while Southeast Asia shares similarities with global trends, its unique socio-political context amplifies both opportunities and risks. Policy frameworks are crucial in shaping outcomes, with transparent governance, independent regulation, and digital literacy initiatives identified as key enablers of sustainable civic participation. The review concludes that digital activism represents both promise and peril, requiring context-sensitive policies and future research to address limitations and expand understanding. Key challenges include disinformation, censorship, and structural inequalities that demand targeted policy responses.
Digital Transformation in Public Governance: A Narrative Review of Information Systems for Strategic Communication Febriana, Ajeng Iva Dwi
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.866

Abstract

This study employs a narrative review approach to examine how information systems reshape strategic communication management within public institutions worldwide. Specifically, it investigates how such systems contribute to efficiency, transparency, accountability, and citizen engagement while identifying key barriers that hinder their full potential. Literature was systematically gathered from major databases including Scopus, Web of Science, PubMed, and Google Scholar, using targeted keywords such as “Information Systems,” “Strategic Communication,” “Public Institutions,” “E-Government,” “Transparency,” and “Accountability.” Studies meeting inclusion criteria consisted of peer-reviewed research with methodological clarity, focusing on outcomes relevant to public communication. Findings reveal that information systems streamline internal communication, improve productivity, and foster transparency through open data portals, enhancing trust and accountability. Platforms for e-participation and online feedback have strengthened stakeholder involvement, though effectiveness varies by region due to infrastructural, cultural, and political factors. Leadership style, human resource capacity, and organizational culture were identified as key determinants of successful adoption. Comparative evidence highlights the disparity between developed and developing regions, underscoring the importance of context-specific strategies. Despite these advances, barriers such as inadequate infrastructure, resistance to change, and limited digital literacy persist. Addressing these challenges requires investment in infrastructure, capacity-building, and supportive policy frameworks. Future research should broaden geographic representation, incorporate qualitative and longitudinal studies, and explore the role of emerging technologies. These steps are crucial for leveraging information systems to achieve more inclusive and transparent public governance.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): February 2026 Vol. 3 No. 4 (2025): November 2025 Vol. 3 No. 3 (2025): August 2025 Vol. 3 No. 2 (2025): May 2025 Vol. 3 No. 1 (2025): February 2025 Vol. 2 No. 4 (2024): November 2024 Vol. 2 No. 3 (2024): August 2024 Vol. 2 No. 2 (2024): May 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 3 (2023): November 2023 Vol. 1 No. 2 (2023): August 2023 Vol. 1 No. 1 (2023): May 2023 More Issue