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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Citra Mahardika Adiwidia
Adevy Vanie
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Xstyle.Id Marketing Communication Mix Implementation In Introducing Thrift Shop’s Product Adevy Vanie; Eka Megawati; Azhar Maulana Yunior
International Journal of Education, Information Technology, and Others Vol 6 No 1 (2023): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7556580

Abstract

The emerging fast-fashion market has impact on some environmental issues due to unsustainable consumption. Thrift shop became a business opportunity that could reduce these issues in fast-fashion industry by selling second-hand or preloved products to the targeted consumers. Thrift shop already existed since long time ago but the trend became more popular among young generation as they more concerned about environmental issues. Influence of public figures or celebrities in social media platforms also contributed to the thrift shop hype especially among the millennials who idolized them. As more thrift shops entered fast-fashion industry, marketing communication mix became competitive strategy for introducing the products and building public awareness. XStyle.id was one of thrift shops that adopted variety tools as its marketing communication mix to introduce the thrift products to both potential and existing customers. By implementing different tools such as advertising, sales promotion, public relations, personal selling as well as direct marketing, XStyle.id able to reach and inform the customers about thrifting which many people might not use to buy second-hand products. The research aims to understand how XStyle.id use marketing communication mix in introducing the thrift shop’s product to the public. The research used qualitative descriptive method by collecting data through in-depth-interviews, observations, and literature reviews. The findings showed that there are five tools of marketing communication that being used both online and offline based to introduce thrift shop’s product
PENGENALAN KONSEP THRIFTING MELALUI PESAN MEDIA PADA AKUN TIKTOK @ldrsecond.brand Ade Leasfita; Adevy Vanie; Alifia Cahayaqumairi
Jurnal Citra Vol 9, No 1 (2023): JURNAL ILMU KOMUNIKASI CITRA
Publisher : Universitas Jayabaaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/jcn.v9i1.95

Abstract

Pesan adalah segala sesuatu yang disampaikan komunikator kepada penerima pesan dengan cara lisan atau langsung ataupun juga melalui media. Contohnya pada pesan media tiktok, merupakan salah satu media massa yang paling banyak digunakan oleh pengusaha dalam penyebaran informasi tentang pengenalan konsep thrifting. Di dalam penelitian ini, telah diungkapkan secara jelas tentang pesan media tiktok dalam pengenalan konsep thrifting @Ldrsecond.brand. @Ldrsecond.brand adalah salah satu toko thrift yang menjual berbagai macam jenis sepatu second branded di Padang Sumatera Barat. Penelitian ini menggunakan jenis penelitian kualitatif metode deskriptif. Kemudian data penelitian ini dikumpulkan oleh peneliti melalui hasil wawancara online dengan key informan dan tiga informan pendukung lainnya serta peneliti melakukan observasi pada akun tiktok @Ldrsecond.brand. Teori yang digunakan dalam penelitian ini adalah teori komunikasi massa. Hasil penelitian ini menunjukkan bahwa pesan media tiktok saat ini memiliki peranan penting dalam suatu penyebaran informasi yang menggunakan media massa sebagai alat komunikasi. Hal ini dikarenakan media tiktok telah tercatat sebagai media yang paling banyak di unduh dan aplikasi yang paling banyak digunakan sebagai penyebaran informasi dan juga telah memberikan banyak kemudahan bagi pengguna dalam mencari suatu informasi serta memberikan kemudahan bagi pengusaha dalam menyebarkan informasi, khususnya dalam pengenalan konsep thrifting.Kata kunci : Komunikasi Massa, Tiktok, informatif, konsep thrifting.
FRAMING PEMBERITAAN DUA MEDIA ONLINE NASIONAL TERKAIT KENAIKAN HARGA BAHAN BAKAR MINYAK (BBM) TAHUN 2022 Adevy Vanie; Ade Leasfita; Agata Yubelia
Jurnal Citra Vol 9, No 1 (2023): JURNAL ILMU KOMUNIKASI CITRA
Publisher : Universitas Jayabaaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/jcn.v9i1.96

Abstract

Tujuan penelitian ini untuk memahami pembingkaian berita kenaikan harga BBM pada media online Kompas.com dan Pikiran-Rakyat.com. Penelitian ini menggunakan pendekatan kualitatif dengan analisis framing milik Zhongdang Pan & Gerald M. Kosicki.  Hasil penelitian yang diperoleh menunjukkan bahwa terdapat perbedaan dalam hal pembingkaian berita yang dilakukan oleh Kompas.com dan Pikiran-Rakyat.com. Kompas.com mendominasi berita pada portal beritanya mengenai kenaikan harga BBM dan pernyataan dukungan oleh pihak pemerintah tanpa adanya pemberitaan mengenai kekecewaan atau protes masyarakat mengenai hal tersebut, sedangkan Pikiran-Rakyat.com tidak memihak sisi manapun dan memiliki perbandingan berita yang lebih proporsional dan seimbang karena turut memberitakan ketidaksetujuan masyarakat akan hal tersebut.Kata kunci: pembingkaian berita, Kenaikan Harga BBM
Framing Kata ‘Etika’ pada Pemberitaan Debat Capres 2024 di Metrotvnews.com dan Republika.co.id Adevy Vanie; Zulpikri Rangkuti
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3397

Abstract

The purpose of this research is to understand the framing of the word “Ethics” used by Anies Rasyid Baswedan in the coverage of the third and fourth presidential candidate debates in the online media Metrotvnews.com and Republika.co.id in 2024. This research uses a qualitative approach with Murray Edelman's framing analysis method, which is an analysis of categorization, miscategorization, rubrication and ideological categorization. Data collection uses primary data in the form of research and documents and secondary data obtained through selected information as data obtained from books, scientific articles. The results of this study show that the online media Metrotvnews.com accentuates Anies Rasyid Baswedan as a leader who is critical of Prabowo Subianto's ethics so that it can form a positive image in the eyes of the public, while the online media Republika.co.id accentuates criticism of Anies from the chairman of the PAN DPR faction Saleh Partaonan Daulay, framing Anies regarding his inconsistency in talking about ethics. Because according to Saleh, Anies is a person who talks about ethics but does not show ethics in his actions.
Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film "Seperti Dendam, Rindu Harus Dibayar Tuntas" Vanie, Adevy; Meviana, Marthalinda
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1206

Abstract

Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.
Konsep Pembentukan Personal Branding Peter Montoya Pada Akun Instagram @satriviavijie Adevy, Vanie; Naila, Filzani
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.1857

Abstract

This research aims to understand the concept of forming Peter Montoya's personal branding on the Instagram account @satriavijie. The approach used is descriptive qualitative. Montoya's eight personal branding concepts consist of, Specialization which is concentrated on strengths, skills or achievements. Leadership, providing clear direction to meet their needs. Personality is based on the personality that is. Differences are shown in a different way than others. The appearance of being someone who seems to need to promote himself, using every opportunity he encounters. Unity must be in line with moral ethics and attitudes. Firmness, a person must remain steadfast to the initial personal brand that has been formed and a good name lasts longer if it is perceived positively. The result is that Satria Vijie formed Personal Branding on Instagram by having a strong relationship with followers, providing motivation on his Instagram social media, sharing information about Skateboarding, carrying out positive activities starting from creating a social movement to educating children who are at LPKA. Satria Vijie built a Skatepark for Skaters thereby creating a positive perception in the minds of the public.
Co-Authors Ade Leasfita Agata Yubelia Alifia Cahayaqumairi Azhar Maulana Yunior Eka Megawati Meviana, Marthalinda Naila, Filzani Zulpikri Rangkuti