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Jurnal Manajemen Dakwah (J-MD)
Published by Institut Agama Islam Negeri Pontianak
ISSN : -     EISSN : 27751554     DOI : https://doi.org/10.24260/j-md.v4i1
Core Subject : Social,
Social Sciences
Jurnal ini dimaksudkan sebagai sarana publikasi karya-karya ilmiah terkait dengan bidang manajemen dakwah. Fokus utama kajian Jurnal Manajemen Dakwah (J-MD) FUAD-IAIN Pontianak adalah Manajemen Dakwah. Adapun ruang lingkup kajiannya meliputi Strategi Dakwah, Administasi Dakwah, Manajemen Haji dan Umroh, Manajemen ZISWAF, Manajemen Masjid, Manajemen Event Organizer, dan Manajemen Kelembagaan Islam.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2022): J-MD" : 6 Documents clear
STRATEGI PONDOK PESANTREN RAUDHATUL ULUM 1 MERANTI DALAM MENGEMBANGKAN KEMANDIRIAN SANTRI TAHUN ANGKATAN 2020 - 2021: strategi kemandirian santri WARDI, ZAINI SUHRA
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.746

Abstract

The purpose of this study was to determine the Strategy of the Raudhatul Ulum 1 Meranti Islamic Boarding School in Developing Student Independence. This research focuses on 1. The steps for determining the development strategy: 2. The application of the development strategy: 3. Evaluation of the boarding school administrators in developing the independence of students. In general, the results of this study can be concluded that the independence development strategy carried out by the Raudhatul Ulum 1 Meranti Islamic Boarding School, the first steps of the development strategy, is to analyze the hobbies of students, giving freedom to students in developing their skills. The second implementation of the development strategy consists of determining rules, supervising, providing motivation, providing facilities, punishment for students who violate. The three evaluations of the boarding school administrators are carried out after completing daily activities, once every six months and making reports.
STRATEGI PEMASARAN JASA LEMBAGA PELATIHAN GARUDA TRAINING AND OUTBOUND UNTUK MENINGKATKAN MINAT MASYARAKAT MUSLIM: chicken trader marketing strategy in the market Chusain, Syahrul
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.756

Abstract

The purpose of this research in general is to find out the Marketing Strategy of Garuda Training and Outbound Training Institute Services to Increase the Interest of the Muslim Community. In detail, this research seeks to get a clear picture of: 1) Marketing Segmentation, 2) Marketing Budget, 3) Marketing Budget, and 4) Marketing Mix. The method used in this study is a descriptive method with a qualitative approach. The sources of data in this study are the Director, Operations Manager, Finance Manager, and Consumers of the Garuda Training and Outbound Training Institute. Data collection techniques used by researchers are in-depth interviews, participant and non-participant observation and documentation. In general, the results of this study conclude that the service marketing strategy carried out by the Garuda Training Institute is quite good in accordance with marketing management theory. However, there are still some shortcomings, namely in terms of time management of members. Specifically, it can be explained as follows. First, the market segmentation that has been carried out has implemented accessible groups and also differentiates these market segments by region (geography). However, the Garuda Training Institute does not divide its market segments based on demographic specifications (religion, age, gender, education level, etc.). Second, the Budgeting carried out by the Garuda Training Institute does not apply the exact amount in its budget because it adjusts from the income of previous activities and will be used for future marketing. Third, conduct marketing timings through social media only at the beginning and end of the year. Because their market segment is from the Department and Agencies. Fourth, offer the program very clearly because it lists what the program is. The prices offered are friendly to consumers' pockets and consumers can also participate in discussing prices with the Institute. The place to do marketing is also clear, namely partnering with the Bajau Hotel which is located right at the tourist spot. Promotions carried out by the Institute use promotions through social media, relations and brochures in places that are partners with the Garuda Training Institute.
Analisis Strategi Bisnis pada Toko Budiman Sembako Kecamatan Sungai Tebelian, Kalimantan Barat: strategi bisnis lolo, Andri
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.757

Abstract

Budiman's grocery store is a shop that sells various kinds of fresh fruits. Due to the tight competition in the food trade, this shop has its own business strategy. Business strategy aims to achieve long-term goals to be achieved and find the company's position in the industry so that the company can protect itself against competitive pressures. This study aims to analyze business strategies in surviving the pressure of intense competition, specifically the Budiman Sembako shop in Penjernang village. This research was conducted using descriptive qualitative methods by prioritizing interview methods and observation instruments, namely direct observations and assisted by literature studies. This research was conducted by analyzing the external environment and the internal environment through business functions. Then do a SWOT analysis, so that it can produce several alternatives in developing a business strategy for Budiman's grocery store. The results of this study indicate that the right strategy for the Budiman Sembako shop is the intensive strategy. With these alternative strategies the company can achieve the desired goals and can survive in the face of competitive pressures in the market. Keywords: Business Strategy, Business Environment, and SWOT Analysis
STRATEGI PEMASARAN PEDAGANG AYAM DI PASAR SINAR BERITA KECAMATAN PONTIANAK UTARA KOTA PONTIANAK: STRATEGI PEMASARAN PEDAGANG AYAM amanda, rizka
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.763

Abstract

the marketing strategy carried out by the traders in the news ray market, North Pontianak District, Pontianak City. The type of research used is descriptive research. The processed data is the result of interviews with traders and buyers in the market. The development and competition of the business world in the current era of globalization is getting higher. This study aims to determine the marketing strategy of chicken traders in the method used is qualitative based on observations, interviews, and documentation. The results showed that the marketing strategy carried out by basic food traders using several strategies, among others, product strategy, timeliness of opening and speed of serving buyers can have an effect on reducing income. Price strategy, price openness is needed in trading, so that the product khiyar (bargaining) process can be mutually beneficial promotional strategies, where merchants take an emotional approach to foster consumer trust, while at the same time fostering a high social spirit.
Analisis Strategi Bisnis pada Toko Budiman Sembako Kecamatan Sungai Tebelian, Kalimantan Barat: analisis strategi Bisnis wati, anis fitri
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.770

Abstract

Abstract NZE Fresh Fruits fruit shop is a shop that sells various kinds of fresh fruits. Due to the intense competition in the fruit trade, this fruit shop has its own business strategy. Business strategy aims to achieve long-term goals to be achieved and find the company's position in the industry so that the company can protect itself against competitive pressures. This study aims to analyze business strategies in surviving the increasingly fierce competitive pressures in the market at the NZE Fresh Fruits fruit shop on Jalan Dr. Wahidin near the morning market in Pontianak City. This research was conducted using descriptive qualitative methods by prioritizing interview methods and observation instruments, namely direct observations and assisted by literature studies. This research was conducted by analyzing the external environment and the internal environment through business functions. Then do a SWOT analysis, so that it can produce several alternatives in developing a business strategy for the NZE Fresh Fruits fruit shop. The results of this study indicate that the right strategy for NZE Fresh Fruits fruit shops is the intensive strategy. With these alternative strategies the company can achieve the desired goals and can survive in the face of competitive pressures in the market.
Strategi Bisnis Thrifting / Lelong Di Masa Pandemi: Strategi Bisnis Asih, yekti Purwo
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.840

Abstract

Thrifting/Used Goods Business Strategy in a Pandemic Period. Department of Da'wah Management. Faculty of Usuludin Adab and Da'wah. Thrifting or used goods business alias auction is a fairly popular business in Pontianak, West Kalimantan. The problem that will be studied here is about how auctioneers sell their wares during this pandemic so that there are no significant losses. The method that the author uses to make this paper by using the method of observation and literature. This research was conducted in order to find out the trading strategies of auctioneers in a time that could be said to be very difficult to interact directly with humans. Keywords: Strategy, Business, Secondhand, Pandemic, Covid-19

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