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Angga Kurniawan
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Southeast Asian Journal of Management and Research
Published by Yayasan Putra Adi Dharma
ISSN : -     EISSN : 30248787     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SAJMR: Southeast Asian Journal of Management and Research is an academic journal that focuses on the field of Management Science and research in the Southeast Asian region. This journal aims to be an important platform for academics, researchers, practitioners, and professionals in the field of management to share knowledge, information, and the latest thoughts in efforts to enhance understanding of management in this region.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol. 4 No. 2 (2026): May" : 4 Documents clear
Analysis of the Role of Risk Management and Occupational Health and Safety in Preventing Workplace Accidents in the SME Sector Roti Bobby Using the House of Risk (HOR) Method Syafaat Auladi; Nadia Eka Damayanti; Novi Annisah Ramadhani; Tuwandi Juniarto
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.589

Abstract

Abstract: This study aims to analyze the role of risk management and occupational health and safety (OHS) in preventing workplace accidents at Roti Bobby MSMEs using the House of Risk (HOR) method. The method used is a quantitative descriptive approach through case studies, with data collection in the form of observation, interviews, and documentation. The analysis was carried out through two HOR stages, namely identification of risk events and risk agents (HOR 1) and determination of priority mitigation strategies (HOR 2). The results showed that there are five main risks, namely injuries from mixer machines, burns from ovens, ergonomic injuries, slips, and product contamination. The dominant risk agents with the highest Aggregate Risk Potential (ARP) values ​​are non-use of personal protective equipment (PPE), absence of standard operating procedures (SOPs), and lack of safety training. Priority mitigation strategies include mandatory implementation of PPE, preparation of SOPs, and implementation of periodic OHS training. These findings indicate that managerial and behavioral factors are more influential than technical factors in causing workplace accidents. The HOR method has proven effective in identifying and prioritizing risks and producing applicable mitigation strategies for MSMEs. Keywords: Risk Management, Occupational Health and Safety, House of Risk, MSMEs, Risk Mitigation
The Role of Purchase Intention as a Mediating Variable in the Relationship Between Promotion and Purchase Decisions , Elizabeth Tika Kristina Hartuti; Suteja, Jaja; Juanim
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.594

Abstract

This study aims to analyze the influence of promotions on purchasing decisions with purchase interest as a mediating variable on Wuling brand car consumers in the Special Region of Yogyakarta (DIY). The research approach used is quantitative with an explanatory design. The sampling process uses accidental sampling, namely a sample determination technique based on respondents who are accidentally met by researchers and meet the criteria as research respondents with a sample size of 297 respondents and analyzed using covariance-based Structural Equation Modeling (SEM) with the help of LISREL 8.8 software. The analysis includes testing the measurement model (validity and reliability) and the structural model to test the direct effect of promotions on purchase interest and the mediating effect of purchase interest on the influence of promotions on purchasing decisions. The method used was an explanatory quantitative approach. Primary data were collected through a questionnaire with a Likert scale of 1–5. The analysis results showed that promotion had a direct, positive and significant effect on purchase intention, promotion also had a direct effect on purchase decisions, and purchase intention mediated the effect of promotion on purchase decisions. K
QUALITY CULTURE OPTIMIZATION STRATEGY IN IMPROVING THE QUALITY OF HOSPITAL SERVICES Irawati, Laila; Priadana, Sidik; Saepudin, Tete
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.597

Abstract

Quality culture is an important foundation in improving the quality of health services in hospitals. This study aims to analyze strategies for strengthening quality culture in an effort to improve the quality of services in hospitals in South Tangerang. The study used a qualitative approach with a case study design at XX Hospital and YY Hospital. Data collection was carried out through in-depth interviews, observations, and documentation of hospital leaders, health workers, and service support staff. Data analysis was carried out thematically through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the quality culture in both hospitals has not been optimally formed. This is indicated by the inconsistent implementation of service standards, weak internalization of quality values, delays in services, low compliance with patient safety standards, and limited continuous monitoring and evaluation systems. The strategies for strengthening the quality culture implemented include increasing leadership commitment, strengthening human resource competencies through continuous training, strengthening internal communication, developing an integrated quality assurance system, implementing rewards and punishments, and optimizing the use of hospital information technology. This study concludes that systematic and sustainable strengthening of a quality culture plays a crucial role in improving the quality of hospital services. Management support, involvement of all organizational elements, and consistent implementation of quality standards are key factors in successfully strengthening a quality culture in hospitals.
TRANSFORMATIONAL LEADERSHIP, INTRINSIC MOTIVATION, AND TEAMWORK AS PREDICTORS OF BUSINESS FLEXIBILITY IN CULINARY SME RESTAURANTS Hindriari, Reni; Priadana , Sidik; Saepudin, Tete
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.599

Abstract

The development of digital technology, market changes, and intense competition require culinary restaurant SMEs to possess high business flexibility in order to adapt quickly. However, many business owners still face challenges in innovation, decision-making, work coordination, and operational development. This study aims to analyze the influence of transformational leadership, intrinsic motivation, and teamwork on the business flexibility of culinary restaurant SMEs in the Bekasi region, West Java. The study employed a quantitative approach using an explanatory survey method through the distribution of questionnaires to culinary restaurant SME owners. Data analysis was conducted using Structural Equation Modeling (SEM) based on Lisrel. The results indicate that transformational leadership, intrinsic motivation, and teamwork have a positive and significant effect on business flexibility, both partially and simultaneously. Intrinsic motivation was found to be the most dominant factor, followed by transformational leadership and teamwork. These findings suggest that SME business flexibility can be enhanced through inspirational leadership, strengthening internal motivation, and effective teamwork collaboration.

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