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Muhammad Cahyoko
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INDONESIA
Journal of Halal Research, Policy, and Industry
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 29864372     EISSN : 29862817     DOI : -
Core Subject : Religion, Economy, Humanities, Health, Science, Education,
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health
He focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.
Arjuna Subject : Umum - Umum
Articles 48 Documents
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Exploring The Role Of Sharia Values In Shaping Customer Satisfaction And Word Of Mouth In Sharia-Compliant Hotels Selvia Rohmayati, Nita; Sathalica Widyananda, Cepryana
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7414

Abstract

This study investigates the impact of the implementation of Sharia values on customer satisfaction and word of mouth (WOM) in Sharia-compliant hotels in City X. The research uses a quantitative approach with purposive random sampling, gathering data from 100 customers of Sharia hotels. Structural Equation Modeling (SEM) is used to analyze the relationships between Sharia values, customer satisfaction, and WOM. The findings indicate that the application of Sharia values positively influences customer satisfaction, and customer satisfaction in turn has a significant effect on WOM. Furthermore, customer satisfaction is found to mediate the relationship between the implementation of Sharia values and WOM. These results underscore the importance of aligning hotel services with Sharia principles to enhance customer satisfaction and foster positive WOM. The study offers practical insights for Sharia-compliant hotels to improve service quality and build stronger customer loyalty.
The Role Of Engagement In Mediating The Effect Of Halal Storytelling On Brand Awareness In The Context Of Msme Marketing On Instagram And Tiktok Sekar Yanti, Vanda; Mulia Wibawa, Berto
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7417

Abstract

This study investigates the influence of halal storytelling on brand awareness, with engagement serving as a mediating variable in the context of Instagram and TikTok marketing for micro, small, and medium enterprises (MSMEs). As digital platforms become increasingly central to halal-conscious consumers, the use of ethical and religious narratives has emerged as a powerful branding strategy. Using a quantitative approach and data collected through an online survey, this research analyzes responses from 165 followers of MSME brands active on Instagram and TikTok. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that halal storytelling has a significant positive effect on engagement, which in turn positively influences brand awareness. Additionally, engagement significantly mediates the relationship between halal storytelling and brand awareness, suggesting that interaction and involvement on social media platforms amplify the effectiveness of halal narratives. These findings provide practical implications for MSME marketers seeking to enhance brand positioning through value-driven content strategies on social media.
Predicting Pilgrimage Tourism Intention through the Theory of Planned Behavior: Evidence from Wali Lima, Indonesia Wibawa, Berto Mulia; Nurbaeti, Nurbaeti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8419

Abstract

This study examines the influence of attitude, subjective norms, and perceived behavioral control (PBC) on tourists’ intention to visit Wali Lima religious tourism destinations in Indonesia using the Theory of Planned Behavior (TPB) framework. A quantitative research design was employed, and data were collected through a structured questionnaire from 200 respondents who had visited or intended to visit Wali Lima. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model evaluation confirmed adequate reliability and validity, with all outer loadings exceeding 0.70, composite reliability values above 0.70, and average variance extracted (AVE) greater than 0.50 for all constructs. The structural model demonstrated strong explanatory power, with the three independent variables explaining 65.2% of the variance in intention to visit (R² = 0.652). Hypothesis testing revealed that attitude (β = 0.372, p < 0.001), perceived behavioral control (β = 0.334, p < 0.001), and subjective norms (β = 0.298, p < 0.001) all had significant positive effects on visit intention. These findings highlight the importance of psychological evaluations, social influence, and perceived travel feasibility in shaping pilgrimage tourism behavior. The study extends the application of TPB within the religious tourism context and offers practical insights for destination managers in designing strategies to strengthen tourists’ attitudes, leverage community support, and reduce visit barriers to enhance pilgrimage participation.
Self-Declare Halal Product Assurance System in Indonesia in The Review of Management Functions Aziz, Muhammad; Sholikah, Sholikah; Mazidah, Nur; Marpuah, Siti; Albar, Thoriq Mutaali
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8138

Abstract

This study discusses the criteria for the halal product assurance system (SJPH) with a self-declaration mechanism in Indonesia from the perspective of George R. Terry's classical management functions. The background of the study is based on the importance of halal certification for micro and small enterprises (MSEs), as well as the existence of a self-declaration policy that allows business actors to declare the halal status of their products themselves. The purpose of the study is to analyze the criteria for the self-declaration SJPH based on BPJPH regulation Number 57/2023 using a management function framework (planning, organizing, directing, and controlling). This study uses a qualitative method with a library approach, through the study of national and international academic documents and literature related to halal certification and management theory. The results show that the self-declaration SJPH criteria include halal policies, a halal management team, raw material control, production procedures, training, internal audits, and reporting. From a management function perspective, these criteria are aligned with the principles of strategic planning, organizing resources, directing the workforce, and continuous quality control. The main implementation challenges are limited human resources, digital literacy, and financial capacity of MSEs, although opportunities for strengthening exist through institutional mentoring and market incentives. The theoretical contribution of this research is the expansion of management functions with a multi-actor coordination dimension, while its practical contribution is a roadmap for improving halal governance of MSEs in Indonesia.
Building Trust in the Digital Halal Market Nugroho, Dion Satrio; Wulan, Tri Deviasari
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8637

Abstract

This study aims to examine the effect of Digital Halal Marketing (DHM) on Consumer Trust (CT) by investigating the mediating roles of Social Media Engagement (SME). In the rapidly growing halal industry, digital platforms have become essential tools for communicating halal values, certification transparency, and ethical positioning. However, limited research has explored how digital halal strategies translate into consumer trust through relational mechanisms. This study employs a quantitative approach using covariance-based structural equation modeling (CB-SEM) with a sample of 250 respondents collected through structured questionnaires. The findings reveal that Digital Halal Marketing significantly influences Social Media Engagement and Brand Image. Furthermore, both Social Media Engagement and Brand Image have significant positive effects on Consumer Trust. The mediation analysis indicates partial mediation, demonstrating that trust is primarily formed through interactive engagement and favorable brand perceptions rather than direct marketing communication alone. The results suggest that halal-oriented digital strategies must prioritize transparency, interactivity, and value congruence to effectively build consumer trust. The study contributes to the integration of signaling theory and engagement theory within halal digital marketing literature and provides practical insights for managers seeking to strengthen trust in competitive digital environments.
Embedding Halal Values in Organizational Culture: Implications for Service Quality and Customer Satisfaction Hadi, Hafid Kholidi; Zhulqurnain, Mohamad Rijal Iskandar
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8638

Abstract

The rapid growth of the global halal industry has increased the need for organizations to move beyond symbolic halal compliance and integrate Islamic values into their internal management practices. This study aims to examine the role of halal organizational culture as a driver of service quality and customer satisfaction in halal-oriented service organizations. Using a quantitative research design, data were collected from 170 customers who had experienced services provided by halal-based organizations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that halal organizational culture has a positive and significant effect on service quality and customer satisfaction. Service quality is also found to significantly influence customer satisfaction and plays a mediating role in the relationship between halal organizational culture and customer satisfaction. These results indicate that halal values embedded in organizational culture enhance customer satisfaction primarily through improvements in service quality. This study contributes to the halal and service management literature by highlighting the importance of internal organizational culture in shaping service outcomes and customer perceptions. Practically, the findings suggest that managers of halal-oriented organizations should focus on cultivating a strong halal organizational culture and translating Islamic values into concrete service practices to achieve service excellence and sustainable competitive advantage.
The Influence of Honesty, Ethical Communication, and Islamic Social Responsibility on Brand Equity Candraningrat, Candraningrat; Wulansari, Yuli Yanti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8639

Abstract

This study aims to examine the influence of Islamic values in marketing communication on brand equity, focusing on brand awareness and brand image as outcome variables. Islamic values in marketing communication are conceptualized through three dimensions: honesty and truthfulness, ethical marketing communication, and Islamic-based social responsibility. A quantitative research approach was employed using a survey method, with data collected from 250 Muslim consumers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the proposed relationships. The results reveal that honesty and truthfulness have a positive and significant effect on both brand awareness and brand image. Ethical marketing communication also significantly enhances brand awareness and brand image by fostering consumer trust and positive brand perceptions. Furthermore, Islamic-based social responsibility communication positively influences brand awareness and brand image, indicating that socially responsible messages aligned with Islamic principles strengthen brand equity. Overall, the findings confirm that integrating Islamic values into marketing communication serves as a strategic approach to building strong brand equity in Muslim-oriented markets. This study contributes to the Islamic marketing literature by providing empirical evidence on the role of value-based communication in enhancing brand awareness and brand image.
The Role of Islamic Work Ethics in Strengthening Halal Service Branding: A Study at Sharia Hotel X Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Karya, Denis Fidita
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8640

Abstract

This study examines the determinants of behavioral intention toward halal tourism destinations by applying the Theory of Planned Behavior (TPB). Specifically, the research investigates the effects of attitude, subjective norm, and perceived behavioral control on tourists’ behavioral intention in the context of halal tourism destinations in Lombok, Indonesia. A quantitative research design was employed using a cross-sectional survey approach. Data were collected from Muslim and non-Muslim tourists who had visited or intended to visit halal tourism destinations and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model assessment demonstrates satisfactory convergent and discriminant validity, as indicated by outer loading values exceeding the recommended threshold, Average Variance Extracted (AVE) values above 0.50, and strong internal consistency reflected by Cronbach’s alpha and composite reliability values. The structural model results reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. The R-square value indicates a substantial explanatory power of the model, while the f-square analysis confirms the varying effect sizes of each antecedent on behavioral intention. These findings highlight the importance of psychological and social factors in shaping tourists’ intentions toward halal tourism destinations. Practically, the results provide insights for destination managers and policymakers to design effective marketing strategies by strengthening positive attitudes, leveraging social influence, and enhancing tourists’ perceived control through accessible facilities and halal-friendly services. This study contributes to the growing body of halal tourism literature by empirically validating the TPB framework in a multi-group tourism context.

Page 5 of 5 | Total Record : 48

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