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Muhammad Cahyoko
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bidang4lppm@unusa.ac.id
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jhrpi@unusa.ac.id
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INDONESIA
Journal of Halal Research, Policy, and Industry
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 29864372     EISSN : 29862817     DOI : -
Core Subject : Religion, Economy, Humanities, Health, Science, Education,
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health
He focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.
Arjuna Subject : Umum - Umum
Articles 42 Documents
 1   2   3   4   5 
Exploring The Role Of Sharia Values In Shaping Customer Satisfaction And Word Of Mouth In Sharia-Compliant Hotels Selvia Rohmayati, Nita; Sathalica Widyananda, Cepryana
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7414

Abstract

This study investigates the impact of the implementation of Sharia values on customer satisfaction and word of mouth (WOM) in Sharia-compliant hotels in City X. The research uses a quantitative approach with purposive random sampling, gathering data from 100 customers of Sharia hotels. Structural Equation Modeling (SEM) is used to analyze the relationships between Sharia values, customer satisfaction, and WOM. The findings indicate that the application of Sharia values positively influences customer satisfaction, and customer satisfaction in turn has a significant effect on WOM. Furthermore, customer satisfaction is found to mediate the relationship between the implementation of Sharia values and WOM. These results underscore the importance of aligning hotel services with Sharia principles to enhance customer satisfaction and foster positive WOM. The study offers practical insights for Sharia-compliant hotels to improve service quality and build stronger customer loyalty.
The Role Of Engagement In Mediating The Effect Of Halal Storytelling On Brand Awareness In The Context Of Msme Marketing On Instagram And Tiktok Sekar Yanti, Vanda; Mulia Wibawa, Berto
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7417

Abstract

This study investigates the influence of halal storytelling on brand awareness, with engagement serving as a mediating variable in the context of Instagram and TikTok marketing for micro, small, and medium enterprises (MSMEs). As digital platforms become increasingly central to halal-conscious consumers, the use of ethical and religious narratives has emerged as a powerful branding strategy. Using a quantitative approach and data collected through an online survey, this research analyzes responses from 165 followers of MSME brands active on Instagram and TikTok. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that halal storytelling has a significant positive effect on engagement, which in turn positively influences brand awareness. Additionally, engagement significantly mediates the relationship between halal storytelling and brand awareness, suggesting that interaction and involvement on social media platforms amplify the effectiveness of halal narratives. These findings provide practical implications for MSME marketers seeking to enhance brand positioning through value-driven content strategies on social media.

Page 5 of 5 | Total Record : 42

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