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Muhammad Cahyoko
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bidang4lppm@unusa.ac.id
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jhrpi@unusa.ac.id
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INDONESIA
Journal of Halal Research, Policy, and Industry
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 29864372     EISSN : 29862817     DOI : -
Core Subject : Religion, Economy, Humanities, Health, Science, Education,
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health
He focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.
Arjuna Subject : Umum - Umum
Articles 42 Documents
 1   2   3   4   5 
Non-Muslim Perspectives on Food Products Labeled with the Halal Logo Fadhillaah, Hanif
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.4179

Abstract

This research was aimed to examine empirically about Non Muslim Perspective to Choosen Halal Labeled Food. This analysis used a Dependent Variable is Choosen Halal Labeled Food. The Independent Variable of Non Muslim Perspective. This type of research is Cualitative Research with Descriptive Analysis. The sample of this research are Non Muslim Community a total of 73 respondents. The sample was conducted by Purposive Sampling Method. Collecting data was conducted by a questionnaire distributed via Google Form to respondents. The result of this research showed that Non Muslim Society that are male and female (72,2% of male and 27,8% of female) think positively and more significantly agreed with Halal Labeled in Food Product. The Halal Labeled can provide benefits for consument or producer from commercil institute. Because Halal Product can give health guaranteed and proof of Food Savety.
Comparison of The Concept of Halal Products in Unusa Nutrition Students and Unusa Outside Nutrition Students in Surabaya Yanuar Dini, Cleonara; Setiarsih, Dini
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.4180

Abstract

Indonesia is a country with the largest Muslim population, so the majority of Muslims are very concerned about the halal food they consume. However, the existing halal food is not necessarily in line with the Muslim population. Therefore, there is significant data in research on consumer behavior in consuming halal food. Related studies or literature especially regarding the role of religion on consumer behavior is still minimal. Thus, this research is expected to be useful for students, both consumers and producers, as well as the government and other related parties as a reference in formulating policies related to halal industrial production, especially processed food products. This paper mainly aims to examine the comparison of Muslim consumer behavior towards halal products that are in the majority and Muslim minorities, in terms of determinant factors. Data processing techniques include quantitative and qualitative analysis data obtained in 2020 from UNUSA Nutrition Students and Non-UNUSA Nutrition Students.
HALAL CRITICAL POINT ANALYSIS OF SOME TOAST SAMPLES IN CIBIRU DISTRICT, BANDUNG CITY Jannah, Annisa Wardatul; Inayatulloh, Hilma Mauludiyyah; Mumtazah, Muna; Supriyatna, Ateng
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The halalness of a food product is still a hot topic in public discussion. The halal quality of food and beverage products does not always depend on the raw materials used. However, it can be known from the mixing materials used, starting from the production process to the distribution process. Muslims are required to eat food that is halal and thoyyib, the critical point of an important product. The critical point of halal is a stage of food production where there is a possibility for a product to become haram. The purpose of this study is to determine the critical point of halal toast products in the Cibiru area, Bandung City. The method used is direct field research by way of observation, interviews, and documentation related to the required data. Furthermore, data analysis was carried out and described in accordance with data collection when in the field. So that the results show that there are critical points in the composition of toast, namely plain bread, jam, and margarine as well as critical points in the tools used, namely baking sheets and brushes.
The Influence of Knowledge, Religious Beliefs, and Halal Certificate on Attitude Toward Brand, Halal Awareness and Purchase Intention: A Case Study on Safi Skincare Khotimah, Khusnul; Mardhotillah, Rachma Rizqina
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i1.4820

Abstract

The development of the halal cosmetics business has experienced significant growth in recent years. Halal cosmetics are beauty products that are produced and processed according to Islamic sharia principles. This includes the use of halal ingredients, without haram ingredients such as alcohol or animal ingredients that are not legislated. This study aims to analyze whether Knowledge, Religious Belief, Halal Certificate affect Attitude Toward Brand, Halal Awareness, and Purchase Intention. The population of this study is women who use or do not use Safi products. The sample of this research is 200 respondents obtained by purposive sampling. The data analysis model in this study uses path analysis with smartPLS software. The results of the study show that Knowledge, Religious Belief, Halal Certificate have a significant effect on Attitude Toward Brands, Halal Awareness, and Purchase Intention.
Differences in Halal Food Knowledge and Providing Flashcard and Leaflet Media Education to Students kharisma imami; Endah Budi Permana Putri
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i1.5336

Abstract

Halal food is important for the Muslim community, halal certification of a food or beverage product needs to be done to ensure the public that the product being consumed has proven its halalness. Therefore, it is very important as a Muslim community to increase halal food knowledge. This study aims to determine the difference in halal food knowledge by providing education with Flashcard and Leaflet media to FKIP students at Nahdlatul Ulama University Surabaya. The method of this study was True Experimental Design using Pre-Post Test Design. The sample in this study amounted to 66 respondents. Sampling in this study using Simple Random Sampling technique. Then divided into 33 respondents in the Intervention group and 33 respondents in the control group. The test analysis used was the Mann Whitney test with a significant level (α=0.05). The results showed that there were differences in the respondents' knowledge in the group that was given leaflet media education and in the group that was given flashcard media education with the result (p=0.029). It is hoped that there will be more research using other methods in increasing more knowledge of halal food
Differences in Halal Food Consumption Behavior with Providing Leaflet and Flashcard Media Education to Students Istiqomah, Hilda Alfina; Putri, Endah Budi Permana
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i1.5338

Abstract

Most teenagers choose to consume food products that do not have a halal logo because theyare closer to where they live. This research aims to analyze differences in halal food consumption behavior using media education leaflets and flashcards on the Faculty of education students at Nahdlatul Ulama University, Surabaya. The type of this research is true Experimental Design by using a Repost Test Design. The number of samples in this study was 66 respondents. Sampling in this study used techniques, of simple random sampling. Then divided into 33 respondents for group leaflets and 33 respondents for, group flashcards. The test analysis used is test Mann Whitney with a significant level (?=0.05). The result of This research shows that there is no difference in behavior between media groups leaflets and flashcards(p=0.090). Providing education with media leaflets and flashcards can increase halal food, consumption behavior among students. It is hoped that there will be further research using different, media such as audio-visual in looking at halal food consumption behavior.
Halal Risk Analysis of Snake Fruit (Salacca Zalacca) Processing Industry using Fishbone Diagram Adhitama, Lukman; Aulia, Arina Rijki; Elkhanna, Farah Asifi; Kurniawan, Akbar
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5424

Abstract

Innovation that continues to develop in the culinary industry also requires business actors to pay attention to the quality of the products they produce. One of the things that needs to be considered as part of product quality assurance is the halalness of the product itself. The importance of the halal aspect of products requires the Salak Turi Small Medium Enterprise (SME) Small and Medium Enterprise (SME) to pay attention to the palak products they produce. Through this research, results were obtained that the halal product guarantee has not been fully implemented. The results of mapping using a fishbone diagram show that there are 10 risks that have the potential to disrupt the halal guarantee of products produced by Salak Turi SME. These risks are divided into 5 categories, namely man, material, method, equipment and environment. To ensure the halalness of the palak products produced by Salak Turi SME, it is necessary to improve by mitigating the risks that occurred on their industry.
The Influence of Service Quality on Customer Satisfaction (Case Study of Outpatients of a Moslem Friendly Hospital in Gresik) Putri, Alisyah Azzahra; Rizqina Mardhotillah, Rachma
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i1.5445

Abstract

Hospitals are one of the health service providers that have an important task to provide the best health service to the community. Hospitals have the tasks of medical care, health recovery, maintenance and improvement of individual health, organizing personal education and research and development of health technology. This study aims to analyze the effect of service quality on customer satisfaction. The research method uses quantitative methods with non-probablility sampling techniques with 170 respondents. The analysis in this study uses IPA (Importance Performance Anlysis) and CSI (Customer Satisfaction Index). IPA research results, there are 2 attributes in quadrant I, 13 attributes in quadrant II, 7 atributes in quadrant III, 3 attributes in quadrant IV. CSI research calculation obtained results of 88.8%
Analysis of The Influence of Tiktok's Social Media Marketing on Brand Equity, Brand Loyalty and Brand Experience on Halal Skincare Products Rahmadini, Inas Suroya; Rizqina Mardhotillah, Rachma
Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i1.5446

Abstract

This is because it relates to the suitability of the target market that has been made. The large number of different brand choices on the market encourages Wardah to be superior in competition, namely through good brand equity in order to seize market share and gain profits, because good brand equity will create added value for consumers to make repeated product purchases in the future. come. Given the very high competition, encouraging the cosmetic industry to carry out various strategies to win the competition. Wardah carries out various strategies to attract customers to make purchases, one of which is a strategy based on emotional motives, namely by reviewing the experience that users get from the product. This study aims to analyze the effect of social media marketing on brand equity, brand loyalty and brand experience. The research method uses quantitative methods with purposive sampling technique. The distribution of the questionnaire was made online via the Google form which was distributed to 240 respondents within one week. Analysis can in this study use Partial Least Square (PLS). The results of this study are that there is a significant influence between social media marketing on brand equity, brand loyalty and brand experience. Brand experience has an influence on brand loyalty and brand equity.
The Influence of Price, Product Quality and E-Wom on Customer Satisfaction and Repurchase Intention: Study on Moslem Daily Wear (Hijab Buttonscarves Products) Rosalbah, Raniyah Diva; Rizqina Mardhotillah, Rachma
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5447

Abstract

Indonesia is a country with the majority of Muslims in the world. One of the fastest changing trends in Muslim fashion products is hijab. This fact is intended for companies so that they can carry out their business processes in order to retain potential old consumers and get new consumers. This study aims to analyze the effect of price, product quality, and E- WOM on customer satisfaction and repurchase intention. This research method uses quantitative methods with purposive sampling techniques. The questionnaire was distributed online via google form which was distributed to 200 respondents within 1 week. The analysis in this study used Partial Least Square (PLS). The results in this study are that there is a significant influence between price and product quality on customer satisfaction. price and customer satisfaction have a significant influence on repurchase interest. however, this study found that E-WOM has an insignificant effect on customer satisfaction and repurchase interest, and product quality has an insignificant effect on repurchase interest

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