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Muhammad Cahyoko
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bidang4lppm@unusa.ac.id
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jhrpi@unusa.ac.id
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INDONESIA
Journal of Halal Research, Policy, and Industry
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 29864372     EISSN : 29862817     DOI : -
Core Subject : Religion, Economy, Humanities, Health, Science, Education,
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health
He focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.
Arjuna Subject : Umum - Umum
Articles 42 Documents
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ANALYSIS OF THE HALALITY CRITICAL POINT OF GOAT MILK YOGURT AND DATE (Phoenix dactylifera) EXTRACT FORTIFICATED WITH ZINC BAIDHOWI, MUHAMMAD FAIS; Putri, Endah Budi Permana
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6384

Abstract

Halal is one of the requirements for products to enter the global market, one of which is Indonesia. Law No. 23 of 2014 concerning halal product guarantees has a mandate, namely regarding the demand for the government to form a Halal Product Guarantee Organizing Agency. This study aims to determine the critical point of halal goat milk yogurt and zinc-fortified date extract.The design used in this study is descriptive research with a literature study method. This study uses observation sheets and stationery which are useful for writing down the results of observations at the research location. The materials used in making zinc-fortified goat milk yogurt are fresh goat milk, Lactobacillus bulgaricus and Streptococus thermopillus bacteria, zinc sulfate monohydrate, and ajwa date extract. Critical Points of Halal Goat Milk Yogurt and Zinc Fortified Date Extract in terms of ingredients are Lactobacillus bulgaricus and Streptococcus thermopillus bacteria, Zinc Sulfate Monohydrate and Ajwa Date Extract while in terms of process is during the fermentation of yogurt at a temperature of 37 C for 24 hours. Suggestions that can be taken from the study are that it is hoped that further researchers can dig deeper by using more journals or previous studies in order to get more detailed results related to this descriptive study, while the general public and producers can pay attention again to the composition and process of the product.
EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA Wibawa, Berto Mulia; Mardhotillah, Rachma Rizqina; Widyananda, Cepryana Sathalica
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6671

Abstract

This research explores the key factors influencing young consumers' purchasing decisions of halal products in East Java, with a focus on Generation Z. In an increasingly digital and globally connected world, young consumers are more aware of halal principles and how they align with religious, ethical, and social values. The study investigates how various factors—such as attitude toward halal, trust in halal certification, and the role of digital marketing—impact purchasing decisions. Using a quantitative approach, data was collected through surveys distributed to Gen Z consumers in East Java. The results reveal that attitude toward halal is a significant predictor of purchasing behavior, with trust in halal certification further strengthening the decision-making process. Additionally, digital marketing efforts play a crucial role in shaping consumer awareness and confidence in halal products. This study concludes that a combination of religious adherence, trust, and effective digital engagement strategies strongly influences the purchasing decisions of young consumers in East Java. The findings provide valuable insights for marketers and businesses aiming to target the growing halal market among younger demographics.
EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA'S MODERN MARKETS Putri, Endah Budi Permana; Nisa, Fatma Zuhrotun
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6676

Abstract

This study explores the differences in non-Muslim consumer acceptance of halal and non-halal products in modern markets in Surabaya. The research aims to analyze the influence of price, brand reputation, and halal certification on consumer decisions. Using a comparative approach, the study identifies key factors that drive consumer preferences for both product types. The results indicate that for halal products, halal certification plays a crucial role in consumer acceptance, while for non-halal products, price and brand reputation have a more significant impact. This research highlights the importance of tailored marketing strategies, emphasizing the need for producers to consider different consumer motivations in promoting halal and non-halal products. The findings provide valuable insights for businesses targeting non-Muslim customers in the evolving Surabaya market, offering practical implications for product positioning and consumer outreach.
HARNESSING SOCIAL MEDIA TO BOOST CONSUMER AWARENESS OF HALAL PRODUCTS IN Yanti, Vanda Sekar
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6678

Abstract

This research investigates the role of social media in enhancing consumer awareness of halal products in Indonesia. As the halal market continues to grow, effective strategies for boosting consumer knowledge and trust are essential. The study employs a quantitative approach. The findings reveal significant relationships between social media usage frequency, content quality, influencer marketing, and advertising on consumer awareness, trust, and attitudes toward halal products. Specifically, it was found that higher engagement on social media platforms correlates with increased awareness and trust in halal products, ultimately influencing purchase intentions. The research emphasizes the importance of influencer marketing and high-quality content in shaping consumer perceptions and recommends that brands leverage these elements to effectively reach and educate their target audience. The implications of this study contribute to the understanding of digital marketing strategies within the halal industry, providing insights for businesses seeking to enhance their presence in this competitive market.
NAVIGATING CHALLENGES AND OPPORTUNITIES: IMPLEMENTING HALAL PRINCIPLES IN THE SUPPLY CHAIN FOR SMALL AND MEDIUM ENTERPRISES IN THE FOOD SECTOR Kusumawardhany, Prita Ayu; Widyananda, Cepryana Sathalica
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6680

Abstract

This research explores the challenges and opportunities associated with implementing halal principles in the supply chain for small and medium enterprises (SMEs) in the food sector. It examines the impact of awareness of halal raw materials, halal certification, and government support on business performance. The study finds that awareness of halal raw materials significantly enhances SMEs' competitiveness. Halal certification opens new market opportunities, and ensures compliance with safety standards, thereby improving overall business performance. Additionally, government support plays a crucial role in providing financial assistance, facilitating market access, promoting innovation, and simplifying regulatory compliance. Together, these factors contribute to the long-term sustainability and growth of SMEs in the halal industry. The research highlights the importance of integrating halal principles into business operations and offers recommendations for future studies to broaden the understanding of halal implementation across various industries.
THE POWER OF HALAL LABELING: ITS IMPACT ON BRAND EQUITY AMONG COSMETIC CONSUMERS Idaman, Northa; Fasa, Muhammad Iqbal; Putri, Siska Lusia
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6683

Abstract

This study examines the influence of halal labeling on brand equity dimensions, including brand loyalty, brand identity, perceived quality, and brand image in the cosmetics industry in Indonesia. The results indicate that halal labeling significantly affects brand loyalty, with a p-value of 0.000, where consumers' trust in halal-certified products strengthens their emotional connection and preference for the brand. Halal labeling also plays a crucial role in shaping brand identity, positioning the brand within a market segment aligned with Islamic values. Furthermore, the perceived quality of halal-labeled cosmetic products is higher, as it is associated with standards of hygiene, safety, and ethical production practices, which enhance consumer satisfaction. Brand image is also positively impacted by halal labeling, with consumers viewing the brand as ethical and trustworthy. Overall, halal labeling is a vital component in strengthening brand equity in the cosmetics market targeting Muslim consumers.
Exploring Halal: Food And Beverages Industry Through Conceptual Lens MAZUKI, NUR MARFAIZA
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.6799

Abstract

The concept of Halal products and food has gained global interest due to its recognition as an alternative standard for ensuring safety, hygiene, and quality assurance in consumables. Consequently, products or food manufactured by Halal principles are deemed acceptable not only to Muslims but also to non-Muslim consumers. This concept paper provides a comprehensive overview of the contemporary Halal food and beverages industry, beginning with the key trends shaping its landscape. It explores both conventional practices and Islamic principles within the food and beverages industry in Malaysia, emphasizing compliance from an Islamic perspective. The paper reviews past and current literature on the development of the Halal food and beverages industry, with a depth discussion on supervision by the regulatory bodies and the use of the Halal logo. Additionally, recommendations for enhancing the Halal food industry's growth and sustainability are highlighted. In conclusion, this paper serves as a foundation for further research and strategic initiatives aimed at advancing the Halal food and beverages industry in Malaysia.
The Power Of Muslim Influencers On Purchase Intention Toward Wardah Cosmetics Idaman, Northa; Iqbal Fasa, Muhammad; Lusia Putri, Siska
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7407

Abstract

This study investigates the influence of Muslim influencer characteristics trustworthiness, familiarity, and expertise—on purchase intention toward Wardah cosmetic products on social media. Wardah, as a halalcertified cosmetic brand, relies heavily on influencer marketing to reach its target market of Muslim consumers. Using a quantitative research design, data were collected through an online questionnaire distributed to 150 purposively selected respondents who follow Muslim beauty influencers and are familiar with the Wardah brand. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all three variables trustworthiness, familiarity, and expertise have a positive and significant effect on purchase intention. Among them, trustworthiness shows the strongest influence, highlighting the importance of perceived honesty and ethical alignment between the influencer and their audience. This study contributes to the literature on influencer marketing in the halal cosmetics sector and provides practical insights for brands aiming to build effective partnerships with Muslim influencers. Selecting influencers who are not only popular but also credible, familiar, and expert in their field is crucial for shaping consumer trust and driving purchase behavior in religiously conscious markets.
Halal Tourism Knowledge And Religiosity As Drivers Of Trust And Decision-Making In Selecting Sharia Hotels Nurbaeti, Nurbaeti; Azizah, Nur
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7409

Abstract

This study aims to analyze the influence of halal tourism knowledge and religiosity on trust and the decision to choose a sharia hotel, with trust serving as a mediating variable. A quantitative approach was employed, involving 100 Muslim respondents in Surabaya who had stayed or intended to stay in sharia hotels. Data were collected through a Likert-scale questionnaire and analyzed using SPSS, including validity and reliability tests, multiple regression, and mediation analysis. The results reveal that halal tourism knowledge and religiosity have a significant positive effect on trust. Furthermore, trust significantly influences the decision to choose a sharia hotel and mediates the relationship between halal tourism knowledge and religiosity with the decision. These findings highlight the importance of knowledge and religious values in building trust, which in turn affects Muslim consumers' decisions in selecting sharia-compliant hotels.
Empowering Employee Engagement: The Mediating Role Of Job Satisfaction In The Influence Of Islamic Work Values Galih Pangesti, Nitami; Candraningrat, Candraningrat
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7413

Abstract

This study examines the positive influence of Islamic Work Values (IWV) on employee job satisfaction and engagement, with job satisfaction acting as a mediator in this relationship. Islamic Work Values, rooted in Islamic ethical and moral teachings, encourage behaviours such as integrity, fairness, and accountability, which promote positive interactions and a supportive work environment. This study is a quantitative study with a sample size of 100 employees. The results of this study explain that there is an influence between Islamic work values and employee engagement and job satisfaction as a mediator.

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