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Muhammad Cahyoko
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bidang4lppm@unusa.ac.id
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jhrpi@unusa.ac.id
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INDONESIA
Journal of Halal Research, Policy, and Industry
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 29864372     EISSN : 29862817     DOI : -
Core Subject : Religion, Economy, Humanities, Health, Science, Education,
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health
He focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.
Arjuna Subject : Umum - Umum
Articles 42 Documents
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The Influence of Brand Ambassador, Brand Awareness, and Price on Brand Image and Purchasing Decision in Halal Skincare Product (Study on MS Glow Skincare Products in Surabaya) Ardian, Indina Ni’ma Sam; Rizqina Mardhotillah, Rachma
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5449

Abstract

The influence of technology in everyday life can influence a person's buying decision. Companies must be up to date in seeing existing developments and changes. This study aims to determine whether there is an influence of Brand ambassador, Brand awareness and Price on Brand image and Purchasing decision. The population in this study is consumers who have purchased Ms.glow products domiciled in Surabaya. The sample of the study was 227 respondents obtained in the purposive sampling research method. The data analysis method in this study uses path analysis with smartPLS software. The results of the study showed a significant influence between Brand ambassadors on Brand image and not significant on Purchase decisions. There is a significant influence between Brand awareness and Price on Brand Image and Purchasing decisions. And there is a significant influence of Brand image on Purchasing decisions.
The Effect of Brand Ambassador, Brand Image, Brand Trust and E- WOM on Purchase Intention for Halal Skincare Product. (Study on Avoskin Skincare in Surabaya) Sa’adah, Fatkhiyatus; Mardhotillah, Rachma Rizqina
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5450

Abstract

The development of the skincare industry has made the competition in the cosmetics industry even tighter. Skincare is one of the favorite things for women. Many skincare brands in the local cosmetic industry launch a lot of new skincare products to compete for customers, making consumers very careful when buying skin care products. Existing competition requires local skincare to be aggressive in innovating in order to keep pace with foreign products entering Indonesia. One of the innovations that have been made is to make a series of products more specific than before. This study aims to analyze the influence of brand ambassadors, brand image, brand trust and e-wom on purchase intention of Avoskin skincare products. The research method uses a quantitative method with a purposive sampling technique. The distribution of questionnaires was made online via Google forms which were distributed to 260 respondents within four days. Analysis of this research using SPSS. The results of this study are that there is a positive and significant influence between brand trust and e-wom on purchase intention. However, in this study it was found that brand ambassadors did not have a positive and significant influence on purchase intention and brand image also had a positive and insignificant influence on purchase intention.
Relationship Between Individual Characteristics and Information Exposured with Halal Food Knowledge for Business Actors Syilvia, Nadzirah; Putri, Endah Budi Permana
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5455

Abstract

Muslims will look for halal food products that are permitted to be consumed in their religion, not only in religion, but on a global scale there needs to be awareness of the importance of the quality of halal products by producers to sell products, so that a new perception regarding halal products arises. The aim of this research is to determine the relationship between individual characteristics and exposure to information with halal food knowledge among business actors. This type of research is observational research with a cross-sectional design. The sample in this study amounted to 40 respondents, sampling in this study used total sampling and measurement using a questionnaire. The data obtained were analyzed using the SPSS for Windows program and bivariate analysis was carried out using the Spearman correlation test type p value = <0.05. The research results show that the p value from Spearman statistical analysis shows the results of p value = 0.009 (age with knowledge), p value = 0.028 (gender with knowledge), p value = 0.046 (education with knowledge), p value = 0.337 (experience entrepreneurship with knowledge), p value = 0.050 (exposure to information with knowledge). Based on this analysis, it can be concluded that there is a relationship between age, gender, education and exposure to information and knowledge of halal food and there is no relationship between entrepreneurial experience and knowledge of halal food. It is hoped that there will be further research regarding halal food knowledge education using various other methods.
Differences in Halal Food Knowledge among Business Actors by Providing Digital Flipbook and E-booklet Media Education Widianti, Khikmah; Putri, Endah Budi Permana
Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v2i2.5457

Abstract

The current halal lifestyle is not only limited to Muslims, but many non-Muslim countries have also started implementing halal food products. This research aims to determine the effect of providing education using visual media on halal food knowledge for Surabaya culinary center businesses. This type of research is True Experimental using a pre-post test design. The sample in the research consisted of 40 respondents. The samples taken in this study used total sampling, then divided into 2 groups (digital Flipbook education group and Ebooklet group). The test analysis used was Mann Whitney okewith a significance level (α=0.05). The research results showed that there were differences in the knowledge of respondents in the groups given digital Flipbook and E-booklet media education with a p-value of P-0.003. It is hoped that further research can use the educational media E-booklets and digital flipbooks to increase knowledge of halal food.
THE IMPACT OF HALAL COMPLIANCE ON CONSUMER SATISFACTION IN THE COSMETIC INDUSTRY Wibawa, Berto Mulia; Safira, Anya
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6174

Abstract

This study investigates the impact of halal certification, business legality, and brand image on consumer trust and satisfaction in the cosmetic industry. With a focus on female consumers in Indonesia, the research employs a quantitative approach using purposive random sampling. Data was collected through questionnaires distributed via social media and analyzed using SmartPLS. The findings indicate that halal certification, business legality, and brand image positively influence consumer trust, which in turn significantly affects consumer satisfaction. Moreover, halal certification and brand image directly enhance customer satisfaction, underscoring the importance of these factors in fostering positive consumer perceptions and experiences. This research highlights the critical role of religious compliance, legal adherence, and strong brand identity in building consumer trust and achieving high levels of satisfaction in the competitive cosmetic market. Limitations of the study include its geographical focus on Indonesia and the reliance on self-reported data, suggesting avenues for future research to explore these relationships in different cultural contexts and using diverse methodologies.
FACTORS AFFECTING HALAL SATISFACTION AND LOYALTY IN THE HOSPITALITY INDUSTRY Candraningrat, Candraningrat
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6175

Abstract

This study aims to identify and analyze the factors influencing customer satisfaction and loyalty in the Sharia hotel industry in East Java, focusing on service quality, hotel facilities, accessibility, and expectation toward service. A quantitative research method was employed, collecting data through questionnaires distributed to customers of Sharia hotels in East Java. Data analysis techniques included descriptive analysis, convergent validity testing, Average Variance Extracted (AVE), Composite Reliability, and Cronbach's Alpha to measure the reliability and validity of the data.The results indicate that service quality, hotel facilities, and accessibility have a significant positive impact on expectations toward service, which in turn significantly affects customer satisfaction and loyalty. Specifically, Sharia-compliant and easily accessible hotel facilities enhance customers' expectations regarding the services they receive. Fulfilled or exceeded expectations then increase customer satisfaction, which directly contributes to customer loyalty. This research contributes to the existing literature by providing a deeper understanding of the factors affecting customer satisfaction and loyalty in the context of Sharia hotels in East Java, and offers practical insights for hotel managers in developing effective service strategies.
EXPLORING HALAL CERTIFICATION AND IMPACT ON BUSINESS FOR MSME’s Yanti, Vanda Sekar
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6176

Abstract

This study investigates the impact of halal certification on brand trust, consumer perception quality, and business performance for Small and Medium Enterprises (SMEs). Using quantitative methods, data was collected through surveys from SMEs operating in a specific region. The results indicate a significant positive relationship between halal certification and both brand trust and consumer perception quality. Additionally, brand trust and consumer perception quality were found to positively influence business impact for SMEs. However, the study acknowledges limitations related to sampling biases and regional specificity. Future research is recommended to broaden the scope and consider qualitative methods for deeper insights. Overall, this study underscores the importance of halal certification in enhancing brand trust, consumer perception quality, and business performance for SMEs.
CHALLENGES AND OPPORTUNITIES OF IMPLEMENTING HALAL CERTIFICATION IN NONMUSLIM MAJORITY MARKETS Mujanah, Siti
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6179

Abstract

This study examines the challenges and opportunities associated with implementing halal certification in non-Muslim majority markets. The research focuses on understanding the impact of the halal concept, certification costs, consumer perceptions, and consumer trust on sales growth in these markets. Using a quantitative approach, data was collected from 300 sellers operating in non-Muslim markets in Indonesia through an online survey distributed via Google Forms. The findings reveal a significant positive effect of the halal concept on increasing consumer trust.. Additionally, consumer perceptions were found to influence consumer trust significantly. Furthermore, increased consumer trust was positively associated with sales growth in non-Muslim markets. The study provides valuable insights for sellers aiming to navigate the challenges and leverage the opportunities of halal certification in non-Muslim majority markets. Strategies to enhance consumer trust and mitigate certification costs are suggested, along with avenues for future research to explore innovative solutions for improving the implementation of halal certification
THE ROLE OF HALAL TOURISM EAST JAVA IN PROMOTING CULTURAL EXCHANGE AND UNDERSTANDING Wulansari, Yuli Yanti; Candraningrat, Candraningrat
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6181

Abstract

This research aims to explore the role of halal tourism in East Java in promoting cultural exchange and intercultural understanding, as well as examining the influence of halal attributes, culture and halal tourism services on Muslim tourists' satisfaction and their revisit intention. Using quantitative methods with purposive random sampling, this research involved 200 respondents who were Muslim tourists visiting halal tourist destinations in East Java. Data was analyzed using SmartPLS to test the relationship between variables. The research results show that halal attributes have a significant positive influence on Muslim tourist satisfaction, with a p-value of 0.002 < 0.05. Local culture also has a significant positive effect on tourist satisfaction, with a p-value of 0.000 < 0.05. Halal tourism services, which include sharia-compliant accommodation and facilities, have a significant positive influence on tourist satisfaction, with a p-value of 0.004 < 0.05. Apart from that, high tourist satisfaction has been proven to increase the revisit intention to halal tourist destinations in East Java, with a p-value of 0.000 < 0.05. This research highlights the importance of developing halal attributes, promoting rich local culture, and improving tourism services in accordance with Islamic principles to increase tourist satisfaction and encourage repeat visits. These findings provide practical implications for tourism managers in East Java in their efforts to develop better and more sustainable halal tourism.
THE INFLUENCE OF RELIGIOUS BELIEFS ON HALAL PURCHASE INTENTION IN NON-MUSLIM CUSTOMERS Idaman, Northa; Fasa, Muhammad Iqbal; Putri, Siska Lusia
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6182

Abstract

This study investigates the influence of religious beliefs, perceived benefits of halal products, social influence, and attitudes towards halal products on the halal purchase intention among non-Muslim customers in Surabaya. Utilizing a quantitative research design, data were collected from 150 non-Muslim respondents through an online survey distributed via social media. The analysis was conducted using SmartPLS to evaluate the relationships between the constructs. The findings reveal that even among non-Muslim customers, strong religious beliefs can foster positive attitudes towards halal products due to shared ethical and health values. Perceived benefits, including health, ethical, and quality advantages, significantly enhance attitudes towards halal products. Social influence from family, friends, and social media positively impacts non-Muslim customers' attitudes, highlighting the role of social endorsement in shaping perceptions. Furthermore, a positive attitude towards halal products is a strong predictor of purchase intention, indicating that favorable perceptions directly translate into a higher likelihood of purchase. These findings contribute to the understanding of consumer behavior in the context of halal products and offer practical implications for businesses aiming to target non-Muslim customers. By recognizing the importance of religious beliefs, perceived benefits, and social influence, companies can develop more effective marketing strategies to promote halal products beyond the Muslim community. .

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