cover
Contact Name
Misbawati
Contact Email
profauinstitute@gmail.com
Phone
+6281370911973
Journal Mail Official
profauinstitute@gmail.com
Editorial Address
Jalan Naja Dg. Nai 4/8 Rappokalling Kota Makassar
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Jurnal Ekonomi dan Riset Pembangunan
ISSN : ""     EISSN : 2964836X     DOI : -
Jurnal Ekonomi dan Riset Pembangunan, intended as a scientific publication of thoughts and research results on economics and development written in Indonesian or English. Fields of study relevant to the scope of this journal include: Public Economics, Development Economics, Monetary Economics, regional economics, economic plans, tourism economics, urban development, coastal area development, rural development, and others. Submitting an article to JERP is the same as guaranteeing that the writing is original and has never been published and is not being published in another journal. The written manuscript will go through the stages of review by reviewers according to their fields. Article writing must follow the guidelines through a template that can be downloaded in this journal. JERP publishes four editions in one year, namely: January, April, July and October. We invite experts, scientists, practitioners, teachers, scholars, students, and observers of economics and development disciplines to publish their best articles in this journal. Published in Online Journal System (OJS).
Articles 51 Documents
Ide hustle di era digital: Mengubah hobi menjadi sumber cuan yang stabil Nisa, Nurul; Atiqa, Mira; Herlina H.
Jurnal Ekonomi dan Riset Pembangunan Vol. 4 No. 1 (2026): JURNAL EKONOMI DAN RISET PEMBANGUNAN (JERP)
Publisher : Research Agency for Humanity and Urban

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of digital transformation, the boundaries between hobbies and economic activities have become increasingly blurred, triggering the side hustle phenomenon as a form of self-actualization and a source of income. This study aims to analyze the integration strategy between hobbies and digital technology to create a stable and sustainable income stream. Using a qualitative descriptive analysis approach, this research finds that the key to hobby-based economic stability lies in three main pillars: authentic personal branding development, product diversification, and the utilization of Artificial Intelligence (AI) for production efficiency. The discussion results show that although platform algorithms pose a challenge, the right digital tools can strengthen the resilience of micro-businesses. In conclusion, the transition from a hobbyist to a digital entrepreneur requires a balance between idealistic creativity and adaptive technological literacy