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Journal of Practical Management Studies
Published by CV. Jala Berkat Abadi
ISSN : -     EISSN : 29882486     DOI : https://doi.org/10.61106/jpms.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Practical Management Studies (JPMS) is a prestigious scientific publication focused on the management field. It serves as a valuable resource for academics and practitioners seeking practical insights and in-depth knowledge. The journal publishes high-quality research articles, case studies, and reviews that contribute to management theory and practice. Covering a wide range of disciplines such as organizational behavior, strategic management, marketing, finance, accounting and human resource management, the journal offers a balanced blend of theoretical rigor and practical relevance. Rigorous peer-review processes ensure that only innovative and well-founded contributions are published. The Journal of Practical Management Studies facilitates collaboration and dialogue between academia and industry, catering to a readership that includes academics, researchers, business leaders, and consultants. By bridging the gap between theory and practice, the journal promotes the exchange of ideas and evidence-based strategies. Its commitment to excellence and practical relevance enhances managerial effectiveness and organizational performance. The Journal of Practical Management Studies stands as a reputable publication driving the advancement of management knowledge and its application in real-world settings.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 33 Documents
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The Influence of Brand Ambassador and Brand Image on Purchase Intention of Wardah Products (A Study on Students of Business Management Study Program, Politeknik Negeri Kupang) Baunsele, Petrus; Jaiman, Lili
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.93

Abstract

This study investigates the purchase intention of students from the Business Management Study Program at Politeknik Negeri Kupang toward Wardah products and examines the influence of brand ambassador and brand image. The research is motivated by the growing competition in Indonesia’s cosmetics industry. Wardah, a local halal cosmetic brand, employs marketing strategies such as brand ambassadors and a strong brand image to attract customers, particularly the younger generation. Using an explanatory quantitative approach, this study employed multiple linear regression and distributed questionnaires to 55 respondents. The data were analyzed using t-test, F-test, and the coefficient of determination (R²). The findings reveal that both brand ambassador and brand image have a positive and significant effect on purchase intention. The correlation coefficient (R) was 0.448, while the coefficient of determination (R²) was 0.201, indicating that 20.1% of the variation in purchase intention is explained by brand ambassador and brand image, with the remaining 79.9% influenced by other factors. The t-test results show that brand ambassador (t = 4.937, sig. = 0.000) and brand image (t = 9.603, sig. = 0.000) both significantly affect purchase intention. The F-test (F = 71.719 > 3.18, sig. = 0.000) further confirms their simultaneous influence.
The Influence of Dividend Policy on The Value of Textile and Garment Manufacturing Companies Listed on The Indonesian Stock Exchange (IDX) For The Period 2022-2024 Rea, Irena; Maria; Muni, Wihelmina
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.95

Abstract

This research examines the influence of dividend policy on firm value in the textile and garment sub-sector of the manufacturing industry listed on the Indonesia Stock Exchange (IDX) during the period 2022–2024. The background is increasingly fierce global competition, where company value becomes an indicator of performance and investor appeal. Dividend policy, as the distribution of profits to shareholders, serves as a positive signal that influences market perception of company value. The research method is quantitative, using secondary data from annual financial statements. The analysis was conducted using simple linear regression, where the Dividend Payout Ratio (DPR) served as the independent variable and Price to Book Value (PBV) as the dependent variable. The results show a positive and significant influence of dividend policy on firm value, with a coefficient of determination (R²) of 0.907. This means that 90.7% of the variation in firm value is explained by dividend policy, while 9.3% is influenced by other factors such as profitability, financing policy, firm size, and economic conditions. In conclusion, higher dividend payments increase investor confidence and drive up company value. The recommendation for the company is to maintain a consistent and transparent dividend policy. For investors, dividends can be a key investment benchmark, considering other fundamental factors.
The Impact of The Service Quality of The Cleaning Staff of The Depot Logistics Employee Cooperative in The Servqual Model on Consumer Satisfaction at The East Nusa Tenggara Regional Office of Perum Bulog Ludji Pa, Pieter Alexander; Kabanga, Margaretha S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.96

Abstract

In the era of globalization and increasingly fierce market competition, companies are racing to increase customer loyalty by focusing on service quality. Customer satisfaction is key to success, measured by perceptions of expectations influenced by objective quality and subjective interactions. Good service quality creates positive perceptions, satisfaction, and loyalty. Service quality indicators include physical evidence, empathy, reliability, responsiveness, and assurance. The theory used is from Tjiptono and Chandra (2016), expected service and perceived service. According to Husein Umar, quoted from his book Business Feasibility Studies (2005), "Customer satisfaction is the level of feeling a customer has after comparing what they receive with their expectations." This research uses a quantitative method with a survey. Data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination with the help of SPSS 30. The research results partially show that service quality in the form of physical evidence (t-count -0.045; Sig. 0.965), empathy (t-count 10.063; Sig. 0.550), and assurance (t-count 0.138; Sig. 0.891) have no significant effect because t-count < t-table (2.023) and Sig. > 0.05, while reliability (t-count 2.227; Sig. 0.032) and responsiveness (t-count 2.454; Sig. 0.019) have a significant effect. The F-test shows that all five variables have a significant combined effect (F-count 27.471; F-table 2.619; Sig. <0.001b) with an R² of 0.755, or 75%.

Page 4 of 4 | Total Record : 33

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