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Journal of Practical Management Studies
Published by CV. Jala Berkat Abadi
ISSN : -     EISSN : 29882486     DOI : https://doi.org/10.61106/jpms.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Practical Management Studies (JPMS) is a prestigious scientific publication focused on the management field. It serves as a valuable resource for academics and practitioners seeking practical insights and in-depth knowledge. The journal publishes high-quality research articles, case studies, and reviews that contribute to management theory and practice. Covering a wide range of disciplines such as organizational behavior, strategic management, marketing, finance, accounting and human resource management, the journal offers a balanced blend of theoretical rigor and practical relevance. Rigorous peer-review processes ensure that only innovative and well-founded contributions are published. The Journal of Practical Management Studies facilitates collaboration and dialogue between academia and industry, catering to a readership that includes academics, researchers, business leaders, and consultants. By bridging the gap between theory and practice, the journal promotes the exchange of ideas and evidence-based strategies. Its commitment to excellence and practical relevance enhances managerial effectiveness and organizational performance. The Journal of Practical Management Studies stands as a reputable publication driving the advancement of management knowledge and its application in real-world settings.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 38 Documents
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The Influence of Brand Ambassador and Brand Image on Purchase Intention of Wardah Products (A Study on Students of Business Management Study Program, Politeknik Negeri Kupang) Baunsele, Petrus; Jaiman, Lili
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.93

Abstract

This study investigates the purchase intention of students from the Business Management Study Program at Politeknik Negeri Kupang toward Wardah products and examines the influence of brand ambassador and brand image. The research is motivated by the growing competition in Indonesia’s cosmetics industry. Wardah, a local halal cosmetic brand, employs marketing strategies such as brand ambassadors and a strong brand image to attract customers, particularly the younger generation. Using an explanatory quantitative approach, this study employed multiple linear regression and distributed questionnaires to 55 respondents. The data were analyzed using t-test, F-test, and the coefficient of determination (R²). The findings reveal that both brand ambassador and brand image have a positive and significant effect on purchase intention. The correlation coefficient (R) was 0.448, while the coefficient of determination (R²) was 0.201, indicating that 20.1% of the variation in purchase intention is explained by brand ambassador and brand image, with the remaining 79.9% influenced by other factors. The t-test results show that brand ambassador (t = 4.937, sig. = 0.000) and brand image (t = 9.603, sig. = 0.000) both significantly affect purchase intention. The F-test (F = 71.719 > 3.18, sig. = 0.000) further confirms their simultaneous influence.
The Influence of Dividend Policy on The Value of Textile and Garment Manufacturing Companies Listed on The Indonesian Stock Exchange (IDX) For The Period 2022-2024 Rea, Irena; Maria; Muni, Wihelmina
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.95

Abstract

This research examines the influence of dividend policy on firm value in the textile and garment sub-sector of the manufacturing industry listed on the Indonesia Stock Exchange (IDX) during the period 2022–2024. The background is increasingly fierce global competition, where company value becomes an indicator of performance and investor appeal. Dividend policy, as the distribution of profits to shareholders, serves as a positive signal that influences market perception of company value. The research method is quantitative, using secondary data from annual financial statements. The analysis was conducted using simple linear regression, where the Dividend Payout Ratio (DPR) served as the independent variable and Price to Book Value (PBV) as the dependent variable. The results show a positive and significant influence of dividend policy on firm value, with a coefficient of determination (R²) of 0.907. This means that 90.7% of the variation in firm value is explained by dividend policy, while 9.3% is influenced by other factors such as profitability, financing policy, firm size, and economic conditions. In conclusion, higher dividend payments increase investor confidence and drive up company value. The recommendation for the company is to maintain a consistent and transparent dividend policy. For investors, dividends can be a key investment benchmark, considering other fundamental factors.
The Impact of The Service Quality of The Cleaning Staff of The Depot Logistics Employee Cooperative in The Servqual Model on Consumer Satisfaction at The East Nusa Tenggara Regional Office of Perum Bulog Ludji Pa, Pieter Alexander; Kabanga, Margaretha S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.96

Abstract

In the era of globalization and increasingly fierce market competition, companies are racing to increase customer loyalty by focusing on service quality. Customer satisfaction is key to success, measured by perceptions of expectations influenced by objective quality and subjective interactions. Good service quality creates positive perceptions, satisfaction, and loyalty. Service quality indicators include physical evidence, empathy, reliability, responsiveness, and assurance. The theory used is from Tjiptono and Chandra (2016), expected service and perceived service. According to Husein Umar, quoted from his book Business Feasibility Studies (2005), "Customer satisfaction is the level of feeling a customer has after comparing what they receive with their expectations." This research uses a quantitative method with a survey. Data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination with the help of SPSS 30. The research results partially show that service quality in the form of physical evidence (t-count -0.045; Sig. 0.965), empathy (t-count 10.063; Sig. 0.550), and assurance (t-count 0.138; Sig. 0.891) have no significant effect because t-count < t-table (2.023) and Sig. > 0.05, while reliability (t-count 2.227; Sig. 0.032) and responsiveness (t-count 2.454; Sig. 0.019) have a significant effect. The F-test shows that all five variables have a significant combined effect (F-count 27.471; F-table 2.619; Sig. <0.001b) with an R² of 0.755, or 75%.
The effect of training on the performance of civil servant teachers in Cluster 04, Alak District, Kupang City Pratama, Rizki; Edi Murdiyanto; Mahaputra, Agung Pambudi
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.87

Abstract

This study aims to analyze the financial performance of Rejoagung Makmur Village-Owned Enterprise (BUMDes) in Rejoagung Village, determine the contribution of BUMDes financial management to increasing the village's original income (PADes), and identify supporting and inhibiting factors in BUMDes financial performance. The method uses a quantitative approach with multiple linear regression analysis techniques. The financial ratios analyzed include profitability and operational efficiency. The calculation results show that Rejoagung Makmur BUMDes has quite good financial performance. Partial tests show that liquidity has a significant effect on the original village income with a significance value of 0.010 and a contribution of 42.0%. Profitability also has a significant effect, with a significance value of 0.004 and a contribution of 42.7%. Operational efficiency has a significant effect with a significance value of 0.014 and a contribution of 58.8%. Furthermore, simultaneous tests show that the three variables together have a significant effect on PADes with a significance value of 0.000 and a contribution of 67.4%. This study provides strategic recommendations for strengthening BUMDes institutions and governance in a sustainable manner
The Effect of Hedonic and Utilitarian Values on the Purchase Intention of Skins in Mobile Legends: A Case Study of Players in Kupang City Sir, Jehuda; Yanti S. Giri
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.92

Abstract

The monetization of cosmetic virtual goods has reshaped digital gaming economies, raising questions about the evaluative mechanisms underlying non-functional purchases. This study examines the relative influence of hedonic and utilitarian values on the purchase intention of skins in Mobile Legends among players in Kupang City, Indonesia. Grounded in dual-value consumption theory and the theory of planned behavior, the research employs a quantitative explanatory design using multiple linear regression analysis on survey data from active players. The findings reveal that both hedonic and utilitarian values significantly influence purchase intention; however, utilitarian value demonstrates a stronger effect. This result challenges the assumption that cosmetic digital consumption is predominantly hedonic and suggests that rational cost-benefit evaluation plays a decisive role, particularly in non-metropolitan contexts. The study contributes to digital consumer behavior literature by highlighting the contextual hybridity of symbolic and economic value in virtual goods markets.
Consumer Attitude Formation Toward Brands Through Virtual Influencer Product Placement: Evidence from an Experimental Study Wahyudi, Nur; Fauzi, Moh.; Fitriyani, Nur
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.142

Abstract

This study aims to analyze the influence of product placement through virtual influencers on the formation of consumer attitudes, including attitudes toward the influencer, attitudes toward the product placement, and attitudes toward the brand. The research employed a post-test experimental design without a control group, involving 279 respondents. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results indicate that attitudes toward virtual influencers and product placement significantly contribute to the formation of positive brand attitudes, particularly when the content is delivered credibly and aligns with the audience’s values. This study contributes to the understanding of the effectiveness of product placement in shaping consumer attitudes.
Determinants of QRIS User Information: The Role of Usage Barriers, Value Barriers, Risk Barriers, Initial Trust, and Perceived Usefulness Septia S. Dioh; Taqwa Sultan; Manongga, Irience R. A.; Maria S. Lou Kelen; Wihelmina Muni; Anabuni, Andrias U. T.
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.143

Abstract

This study examines the determinants of QRIS user information by integrating innovation resistance and technology acceptance perspectives within Indonesia’s nationally standardized digital payment system. Using a quantitative explanatory design, data were collected from 105 QRIS users in Kupang City through a structured questionnaire. Multiple linear regression analysis was employed to test the effects of usage barrier, value barrier, risk barrier, initial trust, and perceived usefulness on user information, following validity, reliability, and classical assumption testing. The results show that usage barriers negatively influence QRIS user information, whereas value barriers, risk barriers, initial trust, and perceived usefulness have significant positive effects. Among all predictors, risk barrier emerges as the most dominant determinant, indicating that security and uncertainty perceptions play a critical role in shaping users’ informational engagement. The proposed model explains 65.8% of the variance in user information, demonstrating strong explanatory power. This study adopts a cross-sectional design and focuses on a single geographic context, which may limit generalizability. Future research may employ longitudinal or comparative approaches to capture dynamic and contextual variations. This study advances digital payment and information systems literature by repositioning user information as a central cognitive outcome of user–technology interaction rather than merely an antecedent of adoption, offering an information-centric framework for evaluating the effectiveness of standardized digital payment systems.
Determinants of Financial Management Behavior Among Generation Z University Students in Kupang: The Role of Financial Literacy, Financial Technology Adoption, and Financial Self-Efficacy Wihelmina Muni; Septia S. Dioh; Taqwa Sultan; Moni Y. Siahaan; Yanti S. Giri
Journal of Practical Management Studies Vol. 1 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.144

Abstract

This study examines the determinants of financial management behavior among Generation Z university students in Kupang City by integrating financial literacy, financial technology adoption, and financial self-efficacy within the Theory of Planned Behavior framework. A quantitative explanatory design was employed using survey data from 218 students, analyzed through PLS-SEM. The findings reveal that financial literacy, fintech adoption, and financial self-efficacy significantly influence financial management behavior, both individually and simultaneously. Financial literacy serves as the primary cognitive foundation, self-efficacy strengthens perceived behavioral control, while fintech functions as an enabling contextual factor rather than a deterministic driver. The model demonstrates moderate predictive power, indicating that responsible financial behavior among Gen Z students emerges from the interaction of cognitive, psychological, and technological dimensions. This study contributes to extending behavioral finance research in emerging regional contexts and highlights the need for integrative financial education strategies in higher education institutions.

Page 4 of 4 | Total Record : 38

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