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Jandy Luik
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joce@petra.ac.id
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INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 2 Issue 2 (2024): August 2024" : 5 Documents clear
The Meaning of Political Messages in Carousel Posts on @ganjar_pranowo’s Instagram Account during the 2024 Electoral Campaign Period Sentanu Chandra; Ido Hadi; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.103-126

Abstract

This research is motivated by the phenomenon of the 2024 elections, focusing on the digital political campaigns based on social media. The study focused on examining the meanings of political messages constructed by the 2024 presidential candidate, Ganjar Pranowo, by relating them to the philosophy of Javanese cultural leadership. This is due to the contrast between the results of the party’s legislative elections and its vote acquisition in the presidential election contest. The type of research used is descriptive qualitative with the semiotic analysis method of Roland Barthes. The research subject consists of carousel posts on the Instagram account @ganjar_pranowo, while the research object is the meaning of Political Messages. The study found that the meaning of political messages is derived from the visible verbal and non-verbal messages. It also discovered the correlation between the meanings of ‘Penguin’ and ‘Swastika’ which were capitalized as campaign messages. Furthermore, the researcher interprets the message meanings as Javanese-centric leadership in Indonesia presidential, redefinition of the meaning ‘Merakyat’, the paternalistic side in ‘wong cilik’ politics, and the implementation of Hastabrata philosophy rooted in Ganjar Pranowo.
Impression Management Strategy of Khofifah Indar Parawansa on Instagram Account @khofifah.ip Emanuela Sitorus; Gatut Priyowidodo; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.127-146

Abstract

Impression management refers to an individual's need to present themselves acceptably to others, crucial for maintaining their image and achieving goals. This is particularly important for political actors in Indonesia as a democratic country. One political actor used impression management is Khofifah Indar Parawansa who needed to effectively manage her public image to secure a second term as Governor of East Java, particularly before the 2024 regional elections. This research analyzed Khofifah’s strategies on her Instagram account @khofifah.ip using descriptive quantitative content analysis methods. It examined verbal messages from 222 posts, including photos, videos, and text captions, between February 12, 2024, when Khofifah announced her candidacy, and May 9, 2024, when political dynamics changed. The strategies analyzed were ingratiation, self-promotion, intimidation, exemplification, and supplication. The research found that the most frequently used strategy by Khofifah was Ingratiation particularly the Other Enhancement tactic with the sub-indicator of Sympathy, emphasizing her efforts to gain public favor through various practices of sympathy tactics.
The Effectiveness of Kopiko Sugar Free Advertisement in Korean Drama My Demon in East Java Society Tania Devina; Astri Yogatama; Felicia Goenawan
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.147-165

Abstract

In December 2023, Kopiko appeared with a new variant, namely sugar free and did product placement in the drama My Demon. The purpose of this study is to determine the effectiveness of Kopiko Sugar Free product placement advertising in Korean drama My Demon on East Java. In this study, the effectiveness will be measured by customer response index, which uses the indicator stages of awareness, comprehend, interest, intention and action. This research approach is quantitative descriptive. The technique used is non-probability sampling and purposive sampling with a sample size of 100 respondents. The result of this research is that the Kopiko Sugar free product placement advertisement is in the effective stage as evidenced by the final result of the CRI multiplication of 58%. This is due to the utilization of the three dimensions of product placement done simultaneously, namely visual, audio and plot connection dimention
Opinions of Gen Z Surabaya Regarding the Effectiveness of the Spokes Character Ronald Mcdonald in Communicating McDonalds' Brand Image. Amadea Daphne Isjwara; Inri Indrayani; Chory Angela Wijayanti
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.166-181

Abstract

This research was conducted to determine the opinion of Gen Z in Surabaya regarding the effectiveness of Ronald McDonald's Spokes Character in communicating the McDonald's brand image. McDonalds as a fast-food restaurant uses a mascot to communicate its brand image, namely Ronald McDonald. The elements that determine the effectiveness of spokes character include Relevance to product, Expertise and Nostalgia. To measure the effectiveness of the spokes character, opinions were measured among Gen Z Surabaya, which is the dominant population and is interested in McDonalds. Gen Z Surabaya's opinion will be based on three progressive stages, namely Awareness, Acceptance and Action. So, to find out the opinion of Gen Z Surabaya regarding Ronald McDonald's spokes character, researchers conducted descriptive research with a quantitative approach. The method used was a survey of 100 Gen Z McDonald's Surabaya customers. The results of the research show that the Opinion of Gen Z Surabaya regarding the Effectiveness of Ronald McDonald's Spokes Character in Communicating the McDonalds Brand Image is positive and Expertise as the favourable element.
Persuasive Key Message Factors in Marjan Syrup Advertisements from 2021 - 2024 Kezia Maureen; Jandy Luik; Astri Yogatama
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.182-200

Abstract

Marketing Public Relations (MPR) emphasises not on selling (as in advertising activities) but on providing information, education, and efforts to increase understanding through the addition of knowledge about a product brand. This approach has a stronger impact, and the message conveyed is more memorable to consumers. With a more intensive and comprehensive level of communication compared to advertising, MPR represents a higher concept than regular advertising. MPR emphasises the management aspect of marketing by highlighting consumer welfare. The Marjan Syrup advertisement is one of the most unique and interesting advertisements, which certainly does not escape the attention of the Indonesian public. Since 2019, Marjan has begun to step out of its "ordinary advertisement" comfort zone by using various editing techniques while still incorporating elements of Indonesian folklore. This study provides an overview of the persuasive key message factors contained in the Marjan Syrup advertisements from 2021 to 2024. Using quantitative content analysis, this study is able to examine the message structure, message content, framing, language, and emotional appeals present in each scene of the Marjan Syrup advertisements.The results of the study indicate that the advertisements from 2021 to 2024 contain persuasive key message factors. The most prominent indicators are Message Structure and Language. Additionally, the researchers found that the persuasive key message factors in these four years are suitable for further attracting viewers to the advertisements by conveying messages that contain persuasive elements

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