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The buying and selling of identity in the 2024 presidential debate: A cultural politics approach to media and hegemony Rasyad, Muhammad Ammar; Harsono, Ari
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 1: July (2025)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i1.2025.2216

Background: This article discusses the attempt to establish hegemony in the 2024 presidential election through the presidential candidate debates. The presidential election is an important event in the transition of government in a democratic country. Presidential candidate debates are often seen merely as a campaign stage, but few view them as a medium for establishing hegemony, or as a marketplace where the identity products of presidential candidates are traded for voter loyalty. This study aims to explain how hegemony is established through the 2024 presidential candidate debates and how the identities of each candidate pair are traded for voter loyalty. Methods: This research was conducted by applying the theoretical framework of the “market for loyalties” as a method of analyzing the buying and selling of political products through the media. This study employs qualitative critical discourse analysis using the “market for loyalties” framework with data from debates, regulations, media, and campaign materials to examine identity construction and hegemony. Findings: This article indicate that hegemony is established through the ideologies and narratives brought by each candidate pair and their coalitions. The government plays a role in limiting the public's perspective on ideologies to only three presidential candidate pairs through presidential debates broadcast via mass media and digital media. These ideologies are reflected in the identities of each candidate pair; candidate pair 01 represents religious identity and change; 02 represents youth identity, loyalty to Jokowi, and continuity; 03 represents the identity of the PDIP (Partai Demokrasi Indonesia Perjuangan) as the ruling party and incumbent. Conclusion: This study concludes that the 2024 presidential candidate debates function as a medium for constructing hegemony through the articulation of ideologies and identities exchanged for voter loyalty. Novelty/Originality of this article: This article lies in applying the “market for loyalties” framework to analyze presidential debates as arenas of hegemony formation rather than merely campaign platforms.

The influence of religio-spiritual insights and advertising antecedent factors on the advertising attitude of Muslim consumers in Indonesia during religious festival Faisal Abyan Hakim; Nissa Ghulma Ratnasari
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i2.2026.2356

Background: The delivery of an advertisement is crucial, as advertisements aim to attract and influence consumers. This is especially true when targeting a specific group or one with cultural ties, where an advertisement must be meticulously designed to elicit a positive response. This study investigates the influence of advertising antecedent factors on consumer advertising attitude towards the 2025 Ultra Milk Ramadan advertisement. This research identifies five advertising antecedent factors: entertainment, credibility, informativeness, good for economy, and irritation. Furthermore, this study examines the impact of consumers' religio-spiritual insights on advertising attitude, given that Muslim consumers are the primary target audience for this advertisement, set against the backdrop of a religious festival (such as the holy month of Ramadan). Methods: The research model is based on the Theory of Reasoned Action (TRA). This study adopts a quantitative method using Covariance-Based Structural Equation Modeling (CB-SEM) with AMOS 22 software. Primary data was collected through questionnaires distributed via non-probability (judgmental sampling) involving 300 Muslim consumer respondents in Java. Findings: This study finds that two factors significantly influence advertising attitude: entertainment (β = 0.235, t = 1.971, p = 0.049) and informativeness (β = 0.782, t = 3.918, p = <0.001). Conclusion: It is crucial for businesses to design their advertisements to be engaging and to ensure the information contained within them is readily comprehensible to consumer audiences, especially when targeting Muslim consumers during religious festivals. Novelty/Originality of this article: This research focused on Muslim consumers in Indonesia as its respondents, with the Ultra Milk Ramadan 2025 advertisement functioning as the primary research stimulus.

The process of implementing the role of social workers in the rehabilitation of children in conflict with the law due to deviant behavior in gang fights Zalfa Fakhirah; Sari Viciawati Machdum
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i2.2026.2415

Background: Juveniles in conflict with the law (ABH) involved in gang fights represent a distinct challenge for social workers, as these cases are characterized by collective violence rooted in peer pressure, solidarity, and revenge. Unlike other cases of deviant behavior, such as theft or drug abuse, gang fights are often repetitive, organized, and tied to self-affirmation. Social workers play multidimensional roles, ranging from protection and service provision to counseling, advocacy, mediation, and reintegration efforts, requiring a comprehensive and adaptive intervention approach. Methods: This study employed a qualitative descriptive approach. Data were collected through in-depth interviews, field observations, and document reviews with six senior and junior social workers who directly handled ABH cases involving gang fights. Findings: The research findings reveal that interventions by social workers involve several stages, including relationship building, biopsychosocial assessment, individualized service planning, psychosocial interventions, legal process accompaniment, and reintegration efforts. Social workers use empathetic and family-oriented approaches to foster trust while providing services such as counseling, therapy, values education, and vocational training. Rehabilitation strategies emphasize strengthening self-control, emotional management, and resilience against peer influence. Obstacles identified include heavy workloads due to ATENSI service responsibilities and limited time for intensive interaction with ABH. Conclusion: Social workers serve as key agents of change in rehabilitating juveniles involved in gang fights. Their roles extend beyond rehabilitation within institutions to include reintegration into families and communities, aiming to build social support systems that prevent recidivism. Effective interventions require not only technical expertise but also adaptive, reflective, and participatory approaches aligned with the children’s complex social dynamics. Novelty/Originality of this article: This study provides unique insights into the role of social workers in handling ABH engaged in gang fights, a relatively underexplored area compared to other forms of juvenile delinquency. It highlights the complexity of interventions required, showing how social workers integrate legal accompaniment, psychosocial services, and community reintegration strategies to address the multifaceted challenges of collective juvenile violence.

The role of educational innovation in strengthening religious moderation and social harmony Sholeh Utomo; Imam Nururi; Asep Yudianto
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i2.2026.2387

Background: The cultivation of religious moderation remains a crucial issue in Indonesia due to the persistent occurrence of religious conflicts across the country. Previous studies have highlighted the importance of educational institutions in promoting tolerance and inclusivity, yet few have focused on the role of Islamic boarding schools (pesantren). Therefore, this study aims to explore the strategies and innovations implemented by Mathlaul Huda Islamic Boarding School in fostering religious moderation among its students. Methods: This study employed a qualitative approach through interviews, observations, and document analysis. The analysis was guided by Albert Bandura’s Social Learning Theory, which emphasizes that individuals learn through observation, imitation, and modeling. This theory served as the theoretical foundation to understand how moderate behaviors are transmitted through the daily practices of kyai (religious leaders), ustadz (teachers), and other influential figures within the boarding school community. Findings: The results revealed that innovation plays a vital role in the successful integration of religious moderation education in a traditional Islamic boarding school environment. Mathlaul Huda Islamic Boarding School has effectively cultivated moderate and tolerant students by implementing a moderation-based curriculum, inclusive teaching strategies, and community engagement programs. The school’s initiatives have contributed positively to building an inclusive and harmonious society that values diversity, tolerance, and respect. Conclusion: Mathlaul Huda Islamic Boarding School has successfully implemented innovative strategies to promote religious moderation and tolerance among students, providing a model for other Islamic boarding schools in Indonesia. Novelty/Originality of this article: This study presents a unique exploration of how traditional Islamic boarding schools can integrate modern approaches and social learning theory to promote religious moderation, offering new insights into the practical application of innovation in religious education settings.

Bridging theory and grassroots insight: Assessing the capacity of local communities in evaluating cultural heritage significance Muti’ah Rihul Jannah
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i2.2026.2437

Background: The city of Yogyakarta as a special area that has a high historical value and a wealth of historical heritage is deemed necessary to pay more attention to these things. Moreover, the rapid development and massive development that is currently happening can threaten the sustainability of the existing cultural heritage areas. One of the Cultural Conservation Areas that may be threatened is the Kotagede area as a witness to the history of the glory of the Islamic Mataram Kingdom and the forerunner of the formation of the city of Yogyakarta. This area is currently and will continue to undergo several changes. The local community as one of the stakeholders has a very important role in harmonizing the changes that occur. Research to see the extent to which the assessment of the significance of cultural heritage both theoretically and through local community criteria becomes very significant to be carried out. Methods: This study uses a deductive-mix method approach and statistical analysis uses a Likert-scaled technique. The unit of observation of this study includes 6 objects of cultural heritage found in the Kotagede Cultural Heritage Area, namely Kotagede Market, Mataram Gedhe Mosque, Tomb Complex of the Founders of the Kingdom & Sendang Seliran, Kampung Alun-Alun (“Between Two Gates”), Kedhaton, and Ruins. Cepuri Fort. The analysis was carried out in three stages. The first stage is to assess the significance of cultural heritage based on literacy studies and secondary data. The second stage is to assess the significance of cultural heritage by involving the role of local communities through the development of criteria. The next stage is to analyze the significance of each proposed criterion based on public perception. Findings: Summarize the main findings, including specific effect sizes and their statistical significance, if possible. The result of this research is that all research objects have important significance values, where there is only a slight difference between the assessment based on literature study and based on public perception. Conclusion: In conclusion, this study highlights that all cultural heritage sites in the Kotagede area hold significant value, with only minor differences between theoretical assessments and local community perceptions. It also emphasizes that local communities possess comparable capacity and insight to other stakeholders in evaluating the significance of cultural heritage. Novelty/Originality of this article: Another finding from this study is that local communities also have the same capacity and capability as other stakeholders to assess the significance of cultural heritage.

Power relations in the management of the Sisik Naga Hills forest from a political ecology perspective Isna Hanny Puspitaningtyas
Journal of Socio-Cultural Sustainability and Resilience Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v3i2.2026.2457

Background: Forest governance in Indonesia faces a fundamental paradox. 95.5 million hectares of forest are claimed as critical conservation assets, yet 70% of the area is managed through centralized institutions. This situation tends to marginalize local communities. This study examines power relations in state forest management in the Sisik Naga Hills, Purbalingga, Central Java. Forest management in this area is formally participatory, but upon closer examination, it harbors structural inequalities. This study aims to analyze the power mechanisms operating through the Forest Village Community Institution (LMDH) and explore the ecological consequences of exclusionary management practices. Methods: This qualitative research uses a desk study method. Political ecology is used as the research framework. Data include policy documents, academic publications, and institutional reports related to social forestry and state forest governance. Thematic analysis was conducted to map forest ownership structures, local institutional dynamics, and exclusionary mechanisms in decision-making. Findings: The results found that the conversion of protected forests into cardamom plantations in Karangmoncol resulted in an escalation of disasters and material losses. The ambiguity of zoning boundaries and the dominance of local elites create blind spots that exclude community ecological knowledge. Conclusion: This study concludes that the absence of explicit conflict is not an indicator of balance, but rather a product of power relations that have been naturalized through formal procedures. Novelty/Originality of this article: This study extends the political ecology literature by showing that power does not always operate through open conflict, but rather through bureaucratic mechanisms that appear neutral but systematically benefit dominant actors in areas that have been marginalized in national forestry discourse.

Environmental wisdom messages in javanese proverbs and etymologies: An ecolinguistic study Shevia Dwi Ningrum
Journal of Socio-Cultural Sustainability and Resilience Vol. 4 No. 1: July (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v4i1.2026.3217

Background: This study aims to describe the flora and fauna vocabulary in Javanese proverbs, environmental messages contained in Javanese proverbs, an ecolinguistic perspective that explains the relationship between language, humans, and nature, and messages of local wisdom contained in Javanese proverbs. Thirteen pieces of data were obtained. Methods: The data were collected using a descriptive qualitative method with note-taking techniques as the data collection method. The research data sources were obtained from written sources in the form of Javanese proverb ebooks. The presentation of the results of the data analysis was carried out using informal techniques conveyed in simple words. Findings: The results of the study show the presence of flora vocabulary in Javanese proverbs, namely katewel, bayem, tebu, lempuyang, and pari. While fauna vocabulary such as bebek, macan, semut, tekek, ula, iwak, gajah, kebo. Conclusion: In addition, Javanese proverbs have environmental messages; the relationship between language, humans, and nature based on an ecolinguistic perspective; and contain messages of local wisdom that describe cultural values, moral messages, views on life, and the importance of maintaining the balance of nature. Novelty/Originality of this article: This study offers a fresh perspective by applying an ecolinguistic approach to specific Javanese proverbs related to flora and fauna, successfully revealing traditional expressions that convey messages of environmental conservation and ecological wisdom alongside cultural moral values.

Breaking the limits of sharia product promotion: Socio-cultural trust and community perception in conventional vs sharia pawnshop adoption Ardy Firman Syah
Journal of Socio-Cultural Sustainability and Resilience Vol. 4 No. 1: July (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v4i1.2026.3443

Background: Pawnshops serve as an important non-bank liquidity channel in Indonesia, yet sharia-compliant products remain less adopted than conventional pawning despite a Muslim-majority market. This study examines how sharia products can expand their promotional reach within a conventional-dominated ecosystem, focusing on competition between PT Pegadaian’s conventional and sharia service lines. Methods: Using a qualitative explanatory approach based on selected secondary sources (regulations, institutional reports, and prior studies), the analysis applies thematic coding and comparative interpretation. Findings: The findings show that conventional services maintain advantages in product variety, brand familiarity, and simpler cost perceptions. This study distinguishes itself from previous literature by integrating legal-economic analysis with consumer behavior and promotional dynamics to explain why sharia pawnshop products remain less adopted despite their ethical and religious advantages. Conclusion: It fills the gap in prior studies that separately examined sharia compliance or customer preferences by showing how communication asymmetry, fee perception, and institutional “lock-in” shape market competitiveness, while contributing a novel framework that reframes the rivalry between conventional and sharia pawnshops as a contest between institutional logic and communicative legitimacy. Novelty/Originality of this article: The originality of this study lies in its effort to bridge the gap in the existing literature, which often separates the aspect of Sharia compliance from consumers’ practical preferences

Building public trust in state-owned financial institutions: Digital transformation, integrity culture, and employee experience as foundations of socio-institutional resilience Chandra Fitra Arifianto; Nurfadilla; Putri Kinayah Sujani
Journal of Socio-Cultural Sustainability and Resilience Vol. 4 No. 1: July (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v4i1.2026.3449

Background: Public trust is a key foundation for organizational sustainability, particularly for state-owned financial institutions, which carry both economic and social mandates and function as key actors in sustaining public confidence and social resilience within the communities they serve. Research integrating digital transformation, integrity culture, and employee experience to explain public trust remains limited, particularly in the context of state-owned financial institutions in Indonesia. This study examines the influence of digital transformation, integrity culture, and employee experience on public trust at pawnshops, as a reflection of institutional resilience amid social and technological change. Methods: This study uses a quantitative explanatory design. The population included all pawnshop employees, with saturated sampling yielding 182 eligible respondents. Data were collected via a structured five-point Likert survey and analyzed using multiple linear regression in SPSS. Findings: All independent variables showed a positive and statistically significant influence on public trust. The regression model demonstrated strong explanatory power (Adjusted R² of 0.605), indicating that approximately 60.5% of the variation in public trust can be explained by these three variables collectively. Individually, employee experience emerged as the most influential predictor, followed by integrity culture, and then digital transformation. Conclusion: This study concludes that public trust in state-owned financial institutions is not solely determined by financial performance or technological advancement but is significantly shaped by the organization's internal capabilities. These findings highlight employees as key internal actors who translate organizational systems and values into publicly observable service behaviors, contributing to the broader socio-institutional resilience that underpins sustained public trust in society. Novelty/Originality of this article: The novelty lies in the integration of digital transformation, integrity culture, and employee experience into a single empirical model to explain public trust, particularly in the specific context of state-owned financial institutions in developing countries and their role in sustaining institutional resilience.

Closing the financial access gap: Pawnshop’s hybrid strategy as a model for equitable economic inclusion Triaswari Ayunandini; Asnia Sundari; Revie Nevilla Extin; Ririn Ayu Safitri; Afrizal Fauzi
Journal of Socio-Cultural Sustainability and Resilience Vol. 4 No. 1: July (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jscsr.v4i1.2026.3451

Background: Digital financial transformation has not fully yielded functional financial inclusion, particularly among unbanked and underbanked populations in non-urban areas and underserved regions. Fully digital service approaches risk generating second-level digital divides stemming from limited digital literacy, infrastructural deficiencies, and low user trust. This study aims to analyze the implementation of PT Pegadaian's hybrid strategy in advancing substantive financial inclusion and equitable economic empowerment. Methods: This study employs a systematic literature review (SLR) following PRISMA guidelines via lens scholar. Of 1,337 identified articles, 26 met inclusion criteria and were analyzed through thematic analysis guided by the perspectives of substantive financial inclusion and distributive justice. Findings: Pegadaian's hybrid strategy implementation confronts three barrier clusters constituting a digitalization paradox: structural barriers within agent networks, urban-biased interfaces on digital platforms, and real-time O2O integration desynchronization. In response, this study formulates the equitable seamless hybrid framework (ESHF), integrating the reconstruction of agents' roles as financial literacy consultants, lite-mode platform optimization, and O2O synchronization grounded in the principle of Hifz al-Mal, with the potential to reduce information asymmetry and lower MSME capital costs. Conclusion: The ESHF model repositions hybrid strategy as a strategic instrument for institutionalizing economic justice through a high-tech, high-touch approach oriented toward distributive justice, rather than a mere operational-technical option. Novelty/Originality of this article: The originality of this study lies in the formulation of ESHF, which transcends conventional omnichannel approaches through the integration of user-needs-driven AI agent autonomy, lite-mode platforms, and O2O synchronization within the moral framework of Hifz al-Mal, offering a new interdisciplinary approach to the study of hybrid strategies in public financial institutions operating within developing economies.

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Rahayu Simangunsong

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jscsr@journal-iasssf.com

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Location
Kota depok,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rahayu Simangunsong

Contact Email admin@iasssf.com

Phone +6285225986287

Journal Mail Official jscsr@journal-iasssf.com

Editorial Address Cluster Kukusan No 25 M, Jl. Rw. Pule I, Kukusan, Beji, Depok City, West Java 16425

Location Kota depok, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rahayu Simangunsong

Contact Email
admin@iasssf.com

Phone
+6285225986287

Journal Mail Official
jscsr@journal-iasssf.com

Editorial Address
Cluster Kukusan No 25 M, Jl. Rw. Pule I, Kukusan, Beji, Depok City, West Java 16425

Location
Kota depok,

Jawa barat

INDONESIA