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Jurnal Strategik Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggalia
ISSN : -     EISSN : 3030833X     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak tahun 2016. Jurnal Strategik Manajemen merupakan jurnal media terpadu untuk komunikasi berkelanjutan terkait temuan-temuan penelitian ilmiah baru yang signifikan pada lingkup bidang penelitian Ekonomi Bisnis; Etika Bisnis; Kewirausahaan; Manajemen Strategis; Manajemen Organisasi; Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Operasional; Manajemen Pemasaran. Jurnal Strategik Manajemen menerbitkan artikel penelitian yang bersifat komprehensif dengan mengundang review dari para ahli terkemuka pada bidangnya. Artikel jurnal ilmiah yang masuk akan diseleksi berdasarkan kajian ilmiah yang tinggi, memberikan pengetahuan baru yang penting, dan sangat menarik bagi masyarakat bidang ekonomi manajemen. Jurnal Strategik Manajemen terbit pertama kali pada tahun 2016 dan terbit rutin dua kali setahun hingga tahun 2023. Hingga saat itu, Jurnal Strategik Manajemen menerima artikel-artikel berkualitas tinggi dalam jumlah banyak. Terbitan pada jurnal dengan frekuensi dua kali dalam setahunnya yaitu pada bulan April dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 2 Documents
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Search results for , issue "Vol 12, No 2 (2024)" : 2 Documents clear
The Influence of Motivation And Supervision On Employees' Work Productivity CV Cemara Alumunium Tegal City Cromain, Hendrikus Putra
Jurnal Strategik Vol 12, No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i2.94

Abstract

ABSTRACTThis research aims to analyze the influence of motivation and supervision on the work productivity of employees at CV Cir Alumunium Tegal City partially and simultaneously. The population in this study were CV employees. Cemara Alumunium Tegal City numbered 36 people with 10 permanent employees and 26 freelancers, with the sampling technique used, namely the saturated sample technique or census, where the entire population was sampled as 36 respondents. The analytical tool used is multiple linear regression with a partial test tool (t test) and a simultaneous test tool (F test). The results of the analysis partially show that there is a positive and significant influence on the motivation variable on employee work productivity. This is shown by t count > t table (2.516 > 2.032) with a sig value. 0.017 (p<0.05), then Ho is rejected and Ha is accepted, and the supervision variable has a positive and significant influence on the employee work productivity variable. This is shown by t count > t table (3.951 > 2.032) with a sig value. 0.000 (p<0.05), then Ho is rejected and Ha is accepted. The results of the subsequent analysis simultaneously show that there is a positive and significant influence of motivation variables and supervision variables together on employee work productivity variables. This is shown by t count > t table (21.556 > 3.284) with a sig value. 0.000 (p<0.05), then Ho is rejected and Ha is accepted. Keywords: Motivation, Supervision, Work Producyivity.
PENGARUH KELENGKAPAN PRODUK DAN LOKASI TERHADAP MINAT BELI MASYARAKAT DI PASAR BULAKAMBA KABUPATEN BREBES Absor, Ulul; Handayani, Sri Ratih; Amirudin, Amirudin '
Jurnal Strategik Vol 12, No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i2.96

Abstract

This study is entitled "The Effect of Product Completeness and Location on Public Purchase Interest in Bulakamba Market, Brebes Regency". This study took place at Bualakamba Market, Brebes Regency. This study used multiple linear regression analysis tools, t-test, F-test and coefficient of determination.The results of the analysis of this study are that the completeness of products and location have a partial effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the t-test using a 95 percent confidence level and degrees of freedom N-k (97-2) obtained a t-table of 1.6615 and the calculation results in SPSS show X1 = 2.417 and X2 = 3.287 which means that t-count> t-table. This shows that Ho is rejected and Ha is accepted or the completeness of products and location has a significant effect on purchasing interest.And simultaneously the variables of product completeness and location have an effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1, namely 97 - 2 - 1 = 94, obtained Ftable of 3.09. While the calculation results show 13.677. This shows that Fcount> Ftable which means the Ho hypothesis is rejected and Ha is accepted which means that together or simultaneously the independent variables of product completeness (X1) and location (X2) have an effect on purchasing interest (Y). Keywords: Product Completeness, Location, Purchase Interest

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