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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 30 Documents
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Search results for , issue "Vol. 4 No. 2 (2026): Februari" : 30 Documents clear
Penerapan Nilai-Nilai Syariah dalam Sistem Pembayaran Nontunai (E-Wallet) di Kalangan Generasi Z Muslim Chairina Amaliah Hasibuan; Cindy Amelia; Suci Ramadani Harahap; Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8507

Abstract

The development of financial technology has brought various innovations in payment systems, especially e-wallets which are increasingly popular among young generations. This article examines the application of sharia values in the use of e-wallets by Muslim Generation Z in Indonesia. Through a qualitative approach with in-depth interview methods with Muslim Generation Z e-wallet users, this research explores understanding, perceptions, and practices of using e-wallets from a sharia perspective. The research results show that the majority of respondents have awareness of the importance of compliance of financial products with Islamic values, but in-depth understanding of sharia aspects in e-wallets is still limited. It was found that factors of convenience, promotions, and transaction speed are more dominant in influencing e-wallet choices compared to sharia considerations. These findings indicate the need for increasing digital sharia financial literacy and developing e-wallet features that more explicitly apply sharia principles to meet the needs of the growing young Muslim market.
Integrasi Teknologi Digital Sebagai Strategi Peningkatan Nilai dan Produktivitas Bisnis di Era Modern Fauzy Imam Syah; Muhammad Irwan Padli Nasution
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8508

Abstract

This article examines the role of digital technology integration as a strategic approach to enhancing operational productivity and creating sustainable business value in the modern era. Amid rapid digital transformation, technologies such as cloud computing, artificial intelligence, IoT, and data analytics not only automate routine processes but also enable service personalization, business model innovation, and real- time data-driven decision-making. Through a literature review and conceptual analysis, this study demonstrates that successful technology integration depends on alignment with core business strategy, human capital readiness, and commitment to ethical and sustainable data governance. Challenges including digital skills gaps, organizational resistance, and system fragmentation must be addressed through a holistic approach. The findings affirm that effective digital transformation is not merely about adopting tools, but about fundamentally reshaping organizational culture and strategy to deliver long-term value in an increasingly dynamic and competitive landscape.
Pengaruh Kepercayaan Merek Dan Label Halal Terhadap Keputusan Pembelian Produk Skincare Halal Pada Generasi Z Di Indonesia Inayah Fadhila; Rini Rahmadani; Rahmat Hidayat Siregar; Hafiz Maulana Siregar; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8509

Abstract

This study was motivated by the increasing interest of Generation Z in Indonesia in halal skincare products, Skincare Store on IAIN Street, Medan, which not only offers functional benefits, but also guarantees safety, cleanliness, and compatibility with the values they hold. This study aims to describe in depth how brand trust and halal labels influence the purchasing decisions of two skincare products that are currently popular among young consumers, namely Dörskin Pink Bliss Moisturizer and Glad2Glow Cherry Blossom Betaine Micellar Water. Using a qualitative descriptive method, data was collected through in-depth interviews with active users of both products, observations of halal skincare usage experiences, and analysis of digital reviews on social media, which serves as the primary reference platform, for Generation Z. The research findings indicate that brand trust acts as an initial factor in building consumer confidence before they decide to purchase. This trust is formed from several important aspects, including a positive brand image on social media, numerous authentic testimonials and reviews from other users, transparency from the manufacturer in communicating ingredient content, and consistent quality in product results. Dörskin and Glad2Glow are viewed as credible brands because they offer products that are safe, effective, and tailored to the needs of teenage and young adult skin..
Analisis Strategi Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bisnis Kopi Kekinian Dzaky Raditya; Fadilla Al Hapis; Salwa Salsabila; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8510

Abstract

This study aims to analyze the influence of pricing strategy and service quality on customer satisfaction in contemporary coffee shops. The growth of the modern coffee industry encourages businesses to optimize competitive pricing and quality service to maintain customer loyalty. The research method used was quantitative, with a survey approach using a questionnaire to 100 respondents, customers of contemporary coffee shops. The results showed that pricing strategy had a significant effect on customer satisfaction, while service quality had a stronger influence. The combination of the two contributed positively to increasing customer satisfaction and loyalty. These findings indicate that contemporary coffee businesses need to optimize the alignment of prices with perceived value and improve the quality of frontline service to maintain competitiveness.
Gaya Hidup dan Perilaku Konsumen terhadap Produk Fashion Lokal: Studi Kasus pada Saparo Store Andrey Sheva Aditya Zebua; Tasya Syaqinah; Tifanny Az-zahra; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8511

Abstract

This study aims to understand how lifestyle influences consumer behavior in choosing local fashion products, using Saparo Store as the case study. A qualitative approach was applied through in-depth interviews with customers who have purchased products from Saparo Store. The findings show that lifestyle plays an important role in purchasing decisions. Consumers tend to choose clothing that matches their character and daily activities. Saparo Store is perceived as suitable because it offers simple, comfortable, and attractive designs. Product quality, comfort, affordability, and a wide variety of styles also play significant roles in encouraging consumers to choose this brand. The study concludes that lifestyle, product quality, pricing, and product variety are the main factors influencing consumer decisions when buying local fashion products.
Pengaruh Ketersediaan Produk dan Kualitas Layanan Digital Terhadap Minat Beli Ulang Pengguna Aplikasi Alfagift PT. Sumber Alfaria Trijaya Tbk di Kecamatan Arcamanik Kota Bandung Erdi Supandi; Boyke Nugrahanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8563

Abstract

The development of digital technology has changed consumer behavior in retail shopping through digital applications. This study aims to analyze the effect of product availability and digital service quality on the repurchase intention of Alfagift application users of PT Sumber Alfaria Trijaya Tbk in Arcamanik District, Bandung City. This research employs a quantitative approach using a survey method involving 95 Alfagift application users. The data were analyzed using multiple linear regression with the assistance of IBM SPSS. The results show that product availability and digital service quality have a positive and significant effect on repurchase intention, both partially and simultaneously. Digital service quality has a more dominant influence than product availability. These findings indicate that improving product availability and enhancing digital service quality are important in increasing repurchase intention in digital retail applications.
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA WARUNG BAKSO “IBU CICIH” DI DESA LANGENSARI KECAMATAN SOLOKANJERUK KABUPATEN BANDUNG Isan Handiyana; Ani Surtiani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8565

Abstract

This study aims to analyze the effect of marketing strategy and product quality on consumer purchasing decisions at “Ibu Cicih” Bakso Stall located in Langensari Village, Solokanjeruk Subdistrict, Bandung Regency. The increasingly intense competition in the culinary business sector requires micro, small, and medium enterprises (MSMEs) to implement appropriate marketing strategies and maintain product quality in order to attract and retain consumers. The marketing strategy examined in this study includes the marketing mix, consisting of product, price, place, and promotion, while product quality is assessed based on taste, texture, hygiene, consistency, and the suitability of portion size with price. Consumer purchasing decisions are viewed as the result of a consumer consideration process in selecting and purchasing products. The research method used is a quantitative method with descriptive and verificative approaches. Data were collected through the distribution of questionnaires to consumers of “Ibu Cicih” Bakso Stall as research respondents. Data analysis techniques include descriptive analysis, correlation testing, coefficient of determination, and partial and simultaneous hypothesis testing to determine the relationships and effects among variables. The results of the study indicate that marketing strategy has a positive and significant effect on consumer purchasing decisions. Product quality is also proven to have a positive and significant effect on purchasing decisions. Simultaneously, marketing strategy and product quality have a significant effect on consumer purchasing decisions. This indicates that the implementation of effective marketing strategies and consistent improvement of product quality can enhance consumer purchasing decisions. This study is expected to provide practical contributions for MSME actors, particularly in the culinary sector, as a consideration in formulating more optimal marketing strategies and maintaining product quality to improve business competitiveness and sustainability.
Analisis SWOT sebagai Strategi Pengembangan Usaha pada UMKM Jasa Digital Printing (Studi Kasus Diza Digital Printing di Kecamatan Banjaran) Dini Indria Zahira; Hendar Rubedo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8567

Abstract

The development of the creative industry and digital printing services requires micro, small, and medium enterprises (MSMEs) to implement appropriate business development strategies in order to remain competitive and sustainable. Diza Digital Printing, a digital printing MSME located in Banjaran District, still faces several challenges, including limited production capacity, poorly organized administrative systems, suboptimal promotional activities, and the absence of business legality. This study aims to analyze the internal and external conditions of the business and to formulate appropriate development strategies using the SWOT Analysis approach. This research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. Data were analyzed using the Miles and Huberman interactive model and further formulated into the SWOT Matrix, IFAS, EFAS, and QSPM. The results show that Diza Digital Printing is positioned in Quadrant I (Strength–Opportunity), indicating that the business has strong internal capabilities to take advantage of market opportunities. The priority strategies recommended include restructuring the administrative system, completing business legality, strengthening digital promotion, and gradually increasing production capacity.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Kinerja Guru di Kabupaten Bandung (Studi Kasus pada Guru SMP Islam Pacet) Yayu Purnama Dewi; Wandi Kurniadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8604

Abstract

The quality of education is highly dependent on teacher performance, which is influenced by various internal and external factors. This study aims to analyze the influence of training and the work environment on teacher performance at SMP Islam Pacet, Bandung Regency. Using a quantitative descriptive and verificative approach, data were collected through a census of 40 teachers. Data analysis was performed using multiple linear regression with SPSS 25. The results indicate that both training and the work environment significantly and positively influence teacher performance, both partially and simultaneously, with a determination coefficient ($R^2$) of 80.1%. These findings suggest that systematic training and a conducive work environment are essential for maintaining professional teaching standards.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELI KONSUMEN EMKA GENTENG BETON DI CIANJUR Alifia Nurul Aulia; Hendar Rubedo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8605

Abstract

This study aims to determine the influence of product, promotion, price, and place on purchasing decisions at EMKA Genteng Cianjur. This study is a correlational study using a survey method with a questionnaire instrument. Based on the results of the study, the promotion coefficient r count = .768 with r table (0.05) (15) = 0.657. Thus, it can be concluded that the promotion variable has a significant influence of 51.6% on purchasing decisions at EMKA Genteng Cianjur. Based on the results of the study, the price coefficient r count = 0.768 > r table (0.05) (18) = 0.657. Thus, it is concluded that the price variable has a significant influence of 51.6% on purchasing decisions at EMKA Genteng Cianjur. Based on the results of the study, the purchasing decision coefficient r count = 0.768 > r table (0.05) (18) = 0.657. Thus, it is concluded that the place variable has a significant influence of 51.6% on purchasing decisions at EMKA Genteng Cianjur”, meaning the coefficient is significant. Thus, the hypothesis that states “promotion and price analysis have an influence on purchasing decisions” can be accepted.

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