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All Journal Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economics and Management Research Indonesian Journal of Social Science and Education
Wandi Kurniadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Strategy for SME Business Development at the SME Catering Academy Center in Bandung Wandi Kurniadi
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.85

Abstract

This study aims to formulate a SME business development strategy at the SME Catering Academy Center in Bandung City. The research was conducted with a descriptive-qualitative approach. Analysis techniques using internal-external situation analysis, merging using the IE matrix, and formulating strategies using SWOT A series of situational analyses of the business environment and incorporation using the IE matrix led to the understanding that Bandung City's SME Catering Academy is in the 2nd quadrant of the IE matrix, with recommendations for a general hold and maintenance strategy. While the SWOT analysis yielded several more specific strategic recommendations, namely improving corporate image in the eyes of consumers, strengthening digital capabilities, strengthening existing networks and adding new networks with various parties, increasing working capital for operational financing, expanding distribution, improving the quality of company human resources and employee development, expanding existing markets, carrying out production planning, and improving cost efficiency.
PENGARUH CUSTOMER REVIEW DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK (STUDI KASUS: PEMBERDAYAAN PEREMPUAN GEN Z DI KECAMATAN PASEH KABUPATEN BANDUNG) Regina Nastia Sukandar; Wandi Kurniadi
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1326

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Review dan Promosi terhadap Keputusan Pembelian di TikTokShop, dengan fokus pada Perempuan Gen Z di Kecamatan Paseh, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana kuesioner disebarkan kepada responden yang pernah melakukan pembelian melalui TikTokShop. Hasil penelitian menunjukkan bahwa Customer Review dan Promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian, dengan Customer Review memiliki pengaruh yang lebih dominan dibandingkan Promosi. Ulasan dalam bentuk testimoni, video unboxing, maupun pengalaman nyata terbukti lebih efektif membangun kepercayaan dan mendorong niat beli, sedangkan promosi berperan sebagai faktor pendukung melalui program diskon, voucher, flash sale, dan live shopping. Temuan ini menegaskan bahwa kombinasi antara konten review yang kredibel dan strategi promosi yang konsisten mampu memperkuat keputusan pembelian konsumen Gen Z.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Kinerja Guru di Kabupaten Bandung (Studi Kasus pada Guru SMP Islam Pacet) Yayu Purnama Dewi; Wandi Kurniadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8604

Abstract

The quality of education is highly dependent on teacher performance, which is influenced by various internal and external factors. This study aims to analyze the influence of training and the work environment on teacher performance at SMP Islam Pacet, Bandung Regency. Using a quantitative descriptive and verificative approach, data were collected through a census of 40 teachers. Data analysis was performed using multiple linear regression with SPSS 25. The results indicate that both training and the work environment significantly and positively influence teacher performance, both partially and simultaneously, with a determination coefficient ($R^2$) of 80.1%. These findings suggest that systematic training and a conducive work environment are essential for maintaining professional teaching standards.
Co-Authors Regina Nastia Sukandar Yayu Purnama Dewi