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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 10 (2024): October" : 25 Documents clear
THE IMPACT OF DIGITALIZATION ON THE GROWTH OF MSMES IN THE MODERN ECONOMY Triyani Capeg Hadmandho; Isfantin Puji Lestari, Sri; Judijanto, Loso
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

Digitalization has become the main catalyst in spurring the growth of Micro, Small and Medium Enterprises (MSMEs) in the modern economic era. This literature research examines the various impacts that digitalization has on the growth of MSMEs. Among other things, digitalization significantly increases operational efficiency through automation of business processes such as inventory management, accounting and customer service. In addition, digital technology opens up MSME access to a wider market through e-commerce and digital marketing platforms, enabling them to reach global customers and increase sales. Digitalization also plays an important role in improving the quality of customer service through personalization of service and more effective communication. Customer Relationship Management (CRM) tools and data analytics help MSMEs understand customer needs and develop better service strategies. Fintech and crowdfunding platforms offer more accessible alternative financing options, supporting the expansion and growth of MSME businesses. Product and service innovation is driven by digital technology, enabling MSMEs to remain competitive and responsive to changing market needs. Additionally, digital platforms facilitate collaboration and networking, supporting a more efficient exchange of knowledge and resources. Overall, digitalization not only accelerates the growth of MSMEs but also strengthens the economy as a whole by opening up new opportunities and optimizing existing potential.
THE ROLE OF BRAND PREFERENCE IN MEDIATING THE INFLUENCE OF PERCEIVED PRICE ON REPURCHASE INTENTION: (Study of Netflix Streaming Service Consumers in Denpasar City) I Made Denis Agung Prastya; Gede Suparna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

One act of using the internet with the most time spent is watching services in video form, such as watching films or drama series. Various brands of subscription video service providers are offered on the market, one of which is the Netflix brand which is known as a pioneer. This research aims to determine the effect of perceived price on repurchase intention through brand preference among Netflix streaming service consumers in Denpasar City. This research used a purposive sampling technique with a sample size of 120 respondents. Data was collected using a questionnaire and analyzed using path analysis techniques, Sobel test, and Variance Accounted For (VAF). The research results show that perceived price and brand preference have a positive and significant effect on repurchase intention; perceived price influences brand preference; and brand preference is able to partially mediate the influence of perceived price on repurchase intention. The theoretical implications of this research are to add to empirical studies and confirm the influence of brand preference in mediating the influence of perceived price on repurchase intention. From these results, it is recommended that Netflix improve and maintain competitive pricing strategies and continue to innovate to strengthen brand preferences, thereby increasing repurchase intentions among consumers.
THE INFLUENCE OF THE DOW JONES INDEX ON THE COMBINED STOCK PRICE INDEX (IHSG) I Dewa Putu Reza Amanta Suputra; Anak Agung Bagus Putu Widanta
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

Global development is basically considered an opportunity and a challenge at the same time. Indonesia, which is a developing country, is a country with a small economy (Small Open Economy). A country with a small economy is a country whose national economy is not yet developed, meaning that the country's role and influence in the global economy is not large enough. The stock market has historically been an indicator that is sensitive to business cycles and is also the most influential variable in the government's leading indicator index. The aim of this research is to prove that Indonesia is a small open economy whose business cycles are influenced by developed countries (Big Economy). This research was conducted on the Indonesian Stock Exchange using secondary data in the form of time series obtained through trusted websites. The time series data used is monthly data starting from 2019 - 2022 (4 years). The amount of data observed in this study was 48 data. The analysis technique used in this research is multiple linear regression. The research results show that the Fed Interest Rate, World Oil Prices and the Dow Jones Index simultaneously have a positive effect on the IHSG. The research results also show that the three independent variables, namely the Fed Interest Rate, World Oil Prices and the Dow Jones Index have a partial positive effect on the IHSG.
DATA-BASED MARKETING STRATEGIES: IMPACT ON COMPANY PROFITABILITY AND OPERATIONAL EFFICIENCY Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

This research discusses data-based marketing strategies and their impact on company profitability and operational efficiency. The main focus is how the application of customer data analysis can provide deeper insight into consumer needs and preferences. This allows companies to craft more personalized and relevant marketing campaigns, which in turn can increase customer retention rates and sales conversion opportunities. Findings show that data-driven marketing strategies contribute significantly to increased profitability and operational efficiency. Using the right data allows companies to allocate marketing resources more effectively, reduce waste, and increase ROI (Return on Investment). However, the challenges of managing and integrating data from multiple sources, as well as complying with privacy regulations, remain obstacles that must be overcome. The results of this research confirm that investment in technology, development of human resource analytical capacity, and implementation of an organizational culture that supports data-based decision making are key success factors. With the right strategy, companies can gain competitive advantage, increase profitability, and achieve optimal operational efficiency.
THE EFFECT OF VALUE ADDED TAX, LUXURY GOODS SALES TAX, INCOME ON MOTOR VEHICLE CONSUMER PURCHASING POWER I Dewa Ayu Trisna Payani; Ni Luh Supadmi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

This research aims to determine the effect of value added tax, sales tax on luxury goods and taxpayer income on the purchasing power of motor vehicle consumers. The location of this research is at the Badung Regency SAMSAT Office, the number of samples used is 100 taxpayers using the accidental sampling method. Data collection was carried out by distributing questionnaires. The collected data was then analyzed using multiple linear regression analysis. The research results show that value added tax, sales tax on luxury goods and taxpayer income have a positive effect on the purchasing power of motor vehicle consumers. The theoretical implication in this research is that it is able to provide additional information regarding the influence of value added tax, sales tax on luxury goods and taxpayer income on the purchasing power of motor vehicle consumers which is linked to the theory of the principles of purchasing power and prestige. The practical implication of this research is that it can make a positive contribution to the Bali Provincial Government and taxpayers.

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