cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hadenan Towpek
Contact Email
aslanalbanjary066@gmail.com
Phone
+6285245268806
Journal Mail Official
aslanalbanjary066@gmail.com
Editorial Address
Jalan. H. Muckhsin Dusun Tanjung Mentawa, Tanjung Mekar Sambas Village, West Kalimantan, Indonesia.
Location
Kab. sambas,
Kalimantan barat
INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 14 Documents
 1   2 
Search results for , issue "Vol. 3 No. 3 (2025): March" : 14 Documents clear
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Rifa’i, Akhmad; Al Haris, Mohammad Basid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
THE INFLUENCE OF RICE PRODUCTION, INTERNATIONAL RICE PRICES, POPULATION, AND GROSS DOMESTIC PRODUCT (GDP) ON INDONESIA'S RICE IMPORTS Sydney Zaneta; Anak Agung Ketut Ayuningsasi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Trading activities hold a crucial position in a nation's economy, particularly as a means of fostering diplomatic relations between countries. In the context of strategic commodities such as rice, although production has increased, this growth has not yet fully kept pace with national consumption levels, which are largely driven by the household and industrial sectors. This study aims to examine the impact of rice production, international rice prices, population size, and Gross Domestic Product (GDP) on the volume of rice imports in Indonesia during the period from 1993 to 2023, both in the short and long term. A quantitative approach was employed, utilizing annual time series secondary data over a span of 31 years. Data analysis was conducted using multiple linear regression (OLS) and the Error Correction Model (ECM). The ECM estimation results indicate that all the variables studied tend to move toward a common equilibrium in the long run, suggesting cointegration. The analysis also shows that in the short term, rice production, international rice prices, population, and GDP do not have a significant effect on rice import volumes. However, in the long term, rice production and international rice prices have a positive and significant effect on import volumes, while GDP has a negative and significant effect. On the other hand, population has a positive but statistically insignificant impact on rice imports in Indonesia during the study period. These findings suggest that optimizing domestic rice production and managing international price fluctuations are critical strategies for sustainably controlling rice import volumes. Moreover, stable economic growth significantly contributes to reducing long-term dependency on rice imports.
STRATEGY PROTECTION CONSUMER IN E-COMMERCE TRANSACTIONS : AN OVERVIEW LAW AND IMPLEMENTATION Panjaitan, Hulman; Betlehn, Andrew
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Study This to study strategy protection consumer in e-commerce transactions with based on analysis law and its application. Through studies library, information collected from sources in the form of journals, articles, and relevant regulations, to to obtain broad understanding about method law protect consumers in the realm of e-commerce and the realization practical from law The results of the study show that although there is various initiative legislative For protect consumers, still There is a number of challenge in its implementation, which includes difference regulation between countries, difficulties in enforcement law, and lack in protection consumers by applicable law. Research this also found importance increase awareness and education consumer about rights they For optimize level protection that can obtained. Research This recommend improvement Work The same international in standardization regulation, strengthening monitoring and enforcement law, and improvement education consumer as step crucial For repair protection consumer in e-commerce. It is hoped that recommendations This Can made into reference by manufacturer policies, e-commerce players, and consumers For increase standard protection in the digital era
MACROECONOMIC DETERMINANTS OF ISLAMIC STOCK PRICES: EVIDENCE FROM ISSI-LISTED ISLAMIC BANKS Muhammad Rifqi; Barianto Nurasri Sudarmawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The capital market in Indonesia continues to develop with increasing investor interest in stocks, according to data released by KSEI. However, amid the high public interest in both conventional and sharia stocks, stock prices are influenced by various factors such as demand and supply, as well as the economic conditions of a country. Therefore, this research aims to analyze the factors that can affect the stock prices of sharia commercial banks through macroeconomic indicators, namely interest rates, inflation, and exchange rates. The research method employed is quantitative. The data used are secondary data obtained from the official reports of Bank Indonesia, the Financial Services Authority (OJK), and Yahoo Finance for 2019–2023. The analytical technique used is the Vector Error Correction Model (VECM) to examine the long-term and short-term relationships between interest rates, inflation, and exchange rates with the stock prices of sharia commercial banks in the ISSI, utilizing the statistical analysis software E-views 12. The results indicate that in the long term, interest rates do not have a significant influence on the stock prices of sharia commercial banks in either the long or short term. In contrast, inflation has a significantly positive effect on the stock prices of sharia commercial banks in both the short and long term, and exchange rates positively impact the stock prices of sharia commercial banks in both the short and long term. These findings confirm that interest rates are not a primary concern for the stock prices of sharia commercial banks.

Page 2 of 2 | Total Record : 14

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): March Vol. 3 No. 2 (2025): February Vol. 3 No. 1 (2025): January Vol. 2 No. 12 (2024): December Vol. 2 No. 11 (2024): November Vol. 2 No. 10 (2024): October Vol. 2 No. 9 (2024): September Vol. 2 No. 8 (2024): August Vol. 2 No. 7 (2024): July Vol. 2 No. 6 (2024): June Vol. 2 No. 5 (2024): May Vol. 2 No. 4 (2024): April Vol. 2 No. 3 (2024): March Vol. 2 No. 2 (2024): February Vol. 2 No. 1 (2024): January Vol. 1 No. 3 (2023): December Vol. 1 No. 2 (2023): November Vol. 1 No. 1 (2023): October More Issue